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T H E P O W E R O F T H E
P L U S
Thomas E. Hanna
https://BlogPhoto.tv
+Thomas E Hanna
@BlogPhotoTv
Key Principle: Google Plus Rewards Engagement
WHAT IS GOOGLE PLUS? Understanding The Culture And The Power Of Google+.
The Rewards Of Engagement
RECOMMENDED POSTS
• When a follower engages with your
posts, their followers may see it
• That visibility is targeted to those
relevant to you
• This works as strong social proof
The Rewards Of Engagement
‘WHAT’S HOT’
• High engagement posts show up in
the ‘What’s Hot’ tab
• High engagement posts can also be
placed in the stream of relevant users,
EVEN if they are not following you
The Rewards Of Engagement
PERSONALIZED SEARCH
• Your Google Plus posts are
elevated in the search results of
your followers
• This includes curated content
Key Principle: Engaging With Others Creates Engagement With You
DRIVING ENGAGEMENTUnderstanding The Unique Tools For Engagement On The Plus.
Opportunities For Engagement
COMMUNITIES
Principles Of Community Building:
• Make them relevant
• Engage, don’t promote
• Bring relationships home
Opportunities For Engagement
HANGOUTS ON AIR
Benefits Of Hangouts:
• Branding Recognition
• Better Audience Connection
• Live Engagement
• Industry Outreach
Opportunities For Engagement
TARGETED CIRCLES
Principles Of Circles:
• These Are For YOU To Segment And
Follow
• Opportunities For Engagement
• Opt-In Notifications
Key Principle: Developing A Cohesive Strategy
LEVERAGING THE PLATFORM
Understanding The Tactics And Strategies For Growing Your Blogging Presence.
Building A Strategy
IDENTIFY YOUR CONNECTION POINTS
Know Where You Intend To Engage
• 1-2 Communities
• Influencer Circle
• Targeted Followings
Building A Strategy
PRE-PROMOTION
• Publish A Teaser
• Use A Graphic
• Track Engagement
• Create A Notification Circle
Building A Strategy
PUBLICATION
• Update Your Teaser
• Notify Your Circle
• Cross-Promote With Influencers
Building A Strategy
POST-PROMOTION
• Share More Than Once
• Repurpose Content
• Engage In Social Listening