Doo Aquino E-mail: dooaquino@gmail.com © Copyright by Doo Aquino 2014

High End Ready to Wear Concealable

Body Armor

http://www.readytowearbodyarmor.com/

Aquino

PROBLEM -1 GUNS: Overall, guns base on 178 countries it is

estimate to be 645'056'900.

FEARS: Social scientists have come up with several theories as to why gun ownership has soared in the years since Obama's 2008 election.

WORLDWIDE: A new trend has emerged ,the rise in private individuals buying ballistic protection has been phenomenal amongst these are the rich, the politically active and the paranoia that has accompanied the rise of terrorism is uncertain.

FBI: Estimates that there are over 300 million privately-owned firearms in the US. The last best guess was about 350,000,000 Total. That would be 1 weapon for every man woman and child. Cathy Young is a regular contributor to Reason magazine

PROBLEM -2

Body Armor

manufacturers have failed to produce product lines that address the public’s desire

for protective apparel that successfully integrates into a fashionable wardrobe.

Since the shooting in Virginia Tech., Arizona, Columbine , Aurora Colorado, and

recently Sandy Hook , gun sales have increased within the states? Community's

have answered by arming themselves

How should we protect ourselves and our loved ones against the threat of gun violence?

After Newtown, Sales Boom for Kids' Body Armor —By Tim Murphy| Tue Dec. 18, 2012 9:24 AM PST

SOLUTIONS

USPTO PATENTED TECHNOLOGY

& INTELLECTUAL PROPERTY (IP)

A. We believe that wearing protective apparel containing removable body armor is one appropriate defensive response.

B. By producing two & three dimensional ready-to-wear seasonal protective apparel with unmatched quality, style, versatility and aesthetics to our approved patented garments into the future of fashion…

SAVE & PROTECT LIVES

features the following;

Carrier shell- integrated into an article of clothing Carrier shell -standardization of underlying structure Carrier shell –adaptable to ballistic-layer thickness Carrier Shell- semi-fitted to the body, allowing air movement Modular protective insert- standard in size structure Possibility of upgrade or replacement of insert panels Ballistic insertable /removable –for dry cleaning purposes Design & Style allowable for customer customization Design Seasonal- Spring/Fall or Transition ETC.,

Note: Numbers are for Illustrative purposes only

Multiplied by maximum % market share Doo Aquino LLC. Expects to attain (assumes 100%

completion of milestone in a given year)

Multiplied by % of market share Doo Aquino LLC. Assumes actually attain based on milestone

competition.

Fig. Below deriving current forecasted revenues

MARKET SIZE

By 2022 worldwide market for body armor will approach $19.4 billion in sales. We believe we can capture $1 million of this market within our first year of operations.

Vests

Vintage Jacket

Hooded Tops

Dress Coats

Dress Shirts

Athletic Wear

Ballistic Insert YEAR 1 YEAR 2 YEAR 3

Men’s , Women's & Children’s Wear Ballistic Sales by Year 2014-2015-2016

(Conservative Assumptions) $ 892.065

$ 1,616.948 $ 2,916,069 2014

20%

2015 35% 2016

45%

Sales Forecast

Sales of Body Armor Soars for Men, Women & Children’s Wear .

Forecasted Revenues - 2% Milestones Achieved US$20M

At 2% penetration, applicable

Market Estimated at US$200M

Global Market Size ($)

for Armor Segment

Size Projected at U.S

$ 19.4 B

www://usingmarketingplatform .com as follows; Search Engine Marketing Affiliate Marketing Social Marketing Mobile Online Advertising Blog Flckr MySpace Facebook Youtube TUMBLR Etc.

Other strategy will include the following marketing techniques; Mail List Marketing Newsgroups or Forums Participation Electronic Press Release distribution E-zines Article Submissions Cybermall Participation Banner Advertising Listing in Meta Indexes and Industry-

Specific Directories Links from Sites Frequented by my

target Market

Internet Marketing Strategy

All of my marketing programs are integrated with every aspect direct-to-consumer business and campaign results are tracked through ;

The best thing about the future is that it comes only

one day at a time.“ Abraham Lincoln (1809-1865)

MARKETING PLAN

Why Social Media Creating Niche Communities Global

Money comes from sales thru e- commerce online store SPRING/FALL COLLECTIONS

Men Women Kids wear Ballistic Insert Panels

Ballistic Fabric Per Yard

Vests-Jackets-Hooded Tops-Dress Coats-Athletic Wear

Future Plan Other types of distribution channels to include for future expansions are the

following; none until year two. Showroom Sales Work with buyers who come in to see the line before placing

orders.

Sales Representative

Manage own expense, and earns a percentage of sales.

Road Sales Sales people who travel specific territories out-of-town to show buyers in towns

Trunk Shows Showings to key stores, by introducing new styles directly to the customer and take special orders.

REVENUE RESOURCES E-COMMERCE

* Facility operations- under NIJT standard guide manufacturing compliance

“ Whether

the need for new clothing to have the perfect fit, or altering the current wardrobe, or looking for a designer wardrobe enhance with concealable body armor, we strive to make one’s look their best ”

SHOWROOM/ STOREFRONT REVENUE RESOURCES

PRODUCT MODEL

Level III A $ 650.00- $850.00

Level II $ 550.00- $ 750.00

KEVLAR-Inserts SPECTRA-Inserts

Level II $ 450.00- $ 650.00

Level III A $ 550.00- $750.00

Average Estimate Total Costs

Unit Price- Size M $ 1,599.00

Unit Sold 5

Revenue $ 7,995.00

Cost Per Unit $ 698.75

Variable Costs $ 3,493.75

Fixed Cost $ 900.25

Profit $4,501.25

Average Total Costs

•Revenue = Unit Price x Unit Sold

•Variable Costs = Cost per Unit x Unit Sold

•Profit = Revenue – Variable Cost – Fixed Costs

Men Women

Level II $ 999.00- $1799.00

Level III A $ 1299.00- $1990.00

Kids wear

Level II $ 659.00-$ 9990.00

Level III A $ 859.00-$ 1299.00

PRICE ADAPTED TO COMPETITION

WHAT ADVANTAGES DO WE HAVE

SEASONAL PRODUCT LINE DESIGN WORK AS ORDINARY GARMENT DESIGN CAN BE WORN WITH OR WITHOUT PROTECTION DESIGN & SIZE CUSTOMIZATION FABRICATIONS-Linen, Wool, Cotton, etc., LOGISTIC MANAGEMENT SYSTEM” –CRM computer integrated systems OPENING FUNCTIONAL SEMI-FITTED TO THE BODY TRULY CONCEALABLE COMFORT / WEARABILITY FREEDOM of MOVEMENT /WEIGHT DISTRIBUTED

Size Ranges:

S-M-L-XL-XXL

6- Silhouettes

3-Design Variations

NICHE MARKET

The products aimed at a wide demographic audience. The market needs, as well as the price range, production quality and the demographics that is intended to specific target market. Worldwide, the rise in private individuals buying ballistic protection

PATENT APPROVED -in 2013

Ballistic Protection Industry; Are Today’s Niche Players Tomorrow’s Market

Leaders? By Paula Connor Date Published: 1 Dec 2006 Business Marketing Firm

Customer Value Proposition Primary Focus

Body Guards Private companies and independent contractors

• High Degree of customization to follow the image their client wishes to portray. • Inter-changeability of protective panels – As their clients change they do not need to buy new protective panels each time. • Comfort – they have to wear their armour day after day. Overall cut of garment and methods of attachment of protective panels.

Performance Convince users with extensive explanation of the technology, technical diagrams, test results

Civilian VIP, Diplomats, Celebrities, Executive, Journalist

• Tailoring to follow their professional image. A certain attire will differ on the setting. Office / Business meeting, Speaking Events, Courtroom or other civil government location. • High Fashion – Staying with or ahead of the pack on trends. • High Quality – Fabrics, linings, and other embellishments

Fashion Focus on design details, fabric description, silhouette, fit

Corporate Security Airline companies, casinos, Luxury hotels, Banks ,Pharmacist

• Garment to look and move like ordinary clothing • Fabric type – Wear resistant, Sweat Resistant, Breathability • Removability of protective panels allows for cleaning.

Customization Emphasize benefits while highlighting flexibility for customization

Law Enforcement Agencies Local state and federal agencies. International organizations

• Able to adapt outer look to specific mission environment. • Garment to look and move like ordinary clothing. • Protective panels to cover large areas of the torso

Performance & Customization

Emphasize benefits while highlighting flexibility for customization.

HOW DO WE ATTRACT

Target Customers

1-Demographic profile 2-Market segmentation 3-Mass marketing/ Precision marketing 4-Niche market

The end user profile is

changing; many more women need ballistic

protection thus body armor

design has to be re-evaluated.

COMPETITION

Unique Technology Compared to our competitors

We are the only company with seasonal fashion cycle

Better technology, design and style

Competitive Price Point

Market Segmentation by Product & Brand Focus

Key Differences Industry & Competitors

Small competitive field

Niche market with limited reach

Most competitors focused on the Law Enforcement market

3 main competitors: Miguel Caballero, Fortier & Co & Anxo Body armor

Strong Brand Performance Tactical

FASHION- Ready To Wear (VIP Oriented)

Tactical (Security Oriented)

Point Blank Safariland

ABA Second Chance

Doo Aquino

Miguel Caballero

Fortier & Co

Fashion

WHY WE ARE WE DIFFERENT- SEASONAL READY TO WEAR MENS-Wear

WOMENS-Wear

BOYS –GIRLS KIDS Wear

Internal Assessment of the Organization

External Assessment of the Environment

SWOT ANAYLYSIS

Patent Pending technology # 12,462,306. IP –main focus South America Good market share Skilled workforce Product line offerings-SEASONAL Logistic management-production Competitive price

STRENGTH

Major player may enter targeted market Market growth attract major competition New competitors New regulations Changing market tastes

Demand for new Niche market poised for rapid growth . Export markets offer great potential Scope diversify into related market segments Emerging technologies Weak market rivals

OPPORTUNITIES THREATS

Insufficient cash resources Absence of strong sales/marketing expertise Need manufacturing facilities Weak management Weak strategic planning NIJT ballistic testing

WEAKNESS

Goals and Vision Future Plan

Corporate Objectives -5 Year Plan

Become the market leader for high end protective apparel

Achieve and maintain product supremacy: innovation, performance, and style.

Diversification of product line with new inventions

Develop operational efficiency and establish multiple product distribution channels: wholesale, retail, e-commerce

Maintain sustainable growth

Brand Objectives

Build a high value global brand positioning, unique DNA and strong management

Maintain our brand position and protect our brand equity through patent & trademarks.

Communicate brand value to our customers using intelligence and creativity

Build customers loyalty and trust through our brand

Maintain focus and integrity throughout long term branding strategy implementation. ROI –High applying patent approve invention

Build Brand Development

Ecommerce Channel

Specific Target Market

Local Production

Grow Brand Positioning

Global Distribution

Expand Market

Diversify Lunch New Product Line

Stream line Production

2014 2015 2016 2017 2018 2019 2020 1 2

4

14

12

10

8 6

Projected Revenue Growth (Millions of $)