Redesigning Gun Violence Communication

Redesigning Gun Violence Communication

© 2014 Elizabeth Kukka, Dianne Que, Bharath Haridas, Sarah D. King

My first experience with gun violence was when my friend’s older brother accidentally shot himself with his dad’s gun.

3 weeks ago I was held at gunpoint outside of my house. I still love my neighborhood.FRANCESCA

2nd generation, East Oakland native.



YET, THIS IS HOW NEWS IS REPORTED:

“1 killed, another wounded in string of east Oakland shootings.”

“40 shot, 4 killed this weekend in Chicago.”

“Shooting spree leaves 16 dead and dozens wounded in 53 separate incidents.”


HOW MIGHT WE . . .

• Go deeper into these stories, and uncover the “why?”

• Engage community partners to collect and distribute information?

• Activate public spaces to address gun violence?

• Make CIR more relatable to communities?

• Strengthen 2-way communication between CIR and communities?



WHERE ARE YOUTH GETTING THEIR NEWS?

Word of Mouth 78% of Teens have Cell Phones 47% are Smart Phones 95% of Teens are Online


UNLOAD.A youth storytelling project on gun violence.


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MOBILE MEDIA WORKSHOP


Register

Prompt: How do you feel about guns?

Donate

A youth storytelling project on gun violence.

SUBMIT VIDEO.

C . I . R . | U n l o a d

unload.org

UNLOAD.


PUBLIC VIDEO INSTALLATIONS

OAKLAND FIRST FRIDAYS


Mobile Media Workshop

Public VideoInstallation

Website & Database


INTENDED OUTCOMES

• Empower youth to translate investigative reporting into their own voices.

• Provide journalists with deep insight into how gun violence affects young people in local communities.

• Create entry points for deeper investigation into these stories.

• Facilitate community conversations by activating public spaces to address gun violence.


MEASURES OF SUCCESS

• Comments

• Clicks

• Conversation


Thank You.QUESTIONS?

Government & Nonprofit

Redesigning Gun Violence Communication