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How to enhance Customer Engagement with Social Media
Social media accounts are great for keeping in touch with loved ones and friends but
who says they cannot be used as a tool to drive sales up and put money in the bank for
your business?
Businesses like Timothyskyes, Tech Crunch and Gawker Media have had their gross
revenues boosted in ninety (90) days by using a combination of social media marketing
and other Online marketing Strategies.
Traditional advertising is gradually taking a back seat because a lot of successful
business owners have confessed that with a bit of creativity, they have achieved a great
deal with less budget on Digital Marketing.
The process is as easy as A, B, C; the more customers you engage on social media the
more trust you generate for your brand.
Trust gained on social media leads to more people visiting your website and procuring
your services or products. Also you get to enhance your online presence and value for
your brand.
In this article, I have highlighted how you can use social media marketing to build a
trusted community for your business, engage your followers and boost your brand
image.
Create Social Media Page(s) for Engagement
Create social media pages and link it up with your website. Don't limit yourself to one
platform; create pages on as many platforms as possible that are relevant to your
business. Over time you will find out which ones works best for you.
A key advantage is that when you post advice and tips to your social media pages and
create links to your website, followers/customers click on the links and they are
redirected to your website.
This is good for your overall search engine optimization.
Also, your customers may express their views about your product or service whether
good or bad on your social media page(s). This will enable you make better and tactical
decisions that would tailor your products and services around the needs of your
customers.
No doubt, having social media page(s) set up allows you to hear what consumers are
saying about your products, services and competitors giving you competitive advantage.
You can use this information to better your business by taking advantage of your
competitions weakness or even try offering better services.
Lets say for instance you run a catering business and your competitor serves their food
in high quality take away packs and customers are happy about it.
You could find a better quality take way pack that conserves the heat of the food you
are selling to customers. Thereby, making it taste and feel like it just came out of the pot
when they are finally ready to eat.
What you just did is come up with a better solution than your competitor and that would
help you gain more customers by beating out your competition.
Offer Advice or Tips to Your Followers
People like to know that you care for them and that you are concerned about progress
they make in their business.
So create useful tips in video, article, infographics or podcast on subjects that your
business covers and is relevant to your customers and followers on social media. Try to
tone down sales pitches in you post.
Post the article on all your accounts. I agree with Neil Patel when he says post once on
Google+, Facebook, LinkedIn and Twitter. But repost three more times on the same day
on twitter to market your tip or advice to your followers.
This will make them realize that you have them at heart and are not there only to make
profit but you actually care for their wellbeing too.
Trust will be established and you may just build for yourself a loyal community of
customers, you may end up being your brand ambassadors for free.
Differentiate Between Personal & Business Accounts
It might seem like a basic rule but a lot of people are guilty of this. What you need to
understand is that your prospective customers might get confused when you start
tweeting or posting personal posts.
Sometimes on our personal accounts all we want to do is complain about our jobs and
bad customer service, which is completely allowed because it is your personal account
but a definite NO NO for your business account.
They have followed you just to get updates for your business and when you don't deliver
you lose followers and prospective customers as well.
Conclusion
While some entrepreneurs hold the belief that social media platforms are just 'Nice to
Have' that their teenage kids use to interact with their friends. Emerging trends like the
2015 presidential elections have clearly shown the power of social media.
So why miss out on this evolution, the big brands are already players on social media
and online marketing.
Get started and reap the benefits. You may want to read 10 Online Marketing Mistakes
to Avoid to be better equipped as your start to boost the web presence of your business
through social media.
Leave a comment let me know your thoughts.
PS: To view this article on www.nativedge.com click http://nativedge.com/blog/how-to-enhance-customer-engagement-with-social-media/
Also, if you would like to see more tips and reviews on Online Marketing and Technology visit http://nativedge.com/blog/