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How To REALLY Use LinkedIn To Boost Your Sales in 8 Tips? This presentation gives you an overview of how you can boost your sales in 8 tips. Most people don't know how to really use LinkedIn. You fill find 8 practical LinkedIn tips to find new ways of boosting your sales results. We also share the biggest mistake people make on LinkedIn and also the 5 step strategy for creating success with LinkedIn. We also share the LinkedIn Strategy Matrix© for Organizations or how you can leverage LinkedIn in your organization, not only to boost your sales. On top of that, we also talk about one of the fundamental principles of (online) networking. Most people are looking in the wrong place when networking.
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To Boost Your Sales in 8 Tips?@LinkedinBook
Biggest LinkedIn Mistake By Sales People?
Using LinkedIn as
a (passive) billboard
instead ofa (proactive) tool
No Idea How To Find New
Customers?
How To REALLY Use LinkedIn?Most sales people don't have any idea...
How many customers do you want?
What does your ideal customer look like?
What kind of function or role does your contact have?
What kind of organisation is it?
Which industry?
Which location?
Then ask yourself: Who are the people in the best position to help me reach my goals?
Different Ways To Use LinkedIn
Individual efforts
Team strategies
Organizational level
LinkedIn Strategy Matrix© for Organizations
LinkedIn Strategy Matrix© for OrganizationsPASSIVE STRATEGIES ACTIVE STRATEGIES PROACTIVE STRATEGIES
OrganizatioOrganizationn
Company Profile - Advertising Solutions (fee)- Hiring Solutions (fee)- Company Status Updates
CEO, CEO, ManagersManagers
- Personal Profile- Applications
Status Updates
All Co-All Co-workersworkers
- Personal Profile- Applications
- Group Managers of internal and alumni Groups or external Groups- Active member of internal and external Groups- Contribute to Answers- Status Updates- Share information- Attend events and use LinkedIn Events
Find:- New customers- New employees- New partners- New suppliers- Project members- Internal and external expertise
Fundamental principle of networkingThe REAL power is in the 2nd degree
The real power of the network is in the second degree.
The real power is in the network of your network.
So don't focus on your own network, but ask them to introduce you to their network!
Single most important "feature" of LinkedInLinkedIn shows the connections between people.
LinkedIn shows you which of your own contacts can introduce you to their connections who know them.
LinkedIn allows you to easily tap into the power of the 2nd (or 3rd) degree.
LinkedIn eliminates "cold" calling.
TIP 1: 5 Steps Success Strategy
1. Define a specific goal
2. Think of the people in the best position to help you reach your
goal
3. Use "Advanced Search"
4. Look at the list for common contacts
5. Ask the person you have the best relationship with for a Magic
TIP2: Building a "basic" network in 3 stepsBECAUSE you need a "basic" or first degree network first before you can tap
into the power of the second degree / the power of LinkedIn.
1. Upload the contacts from your email program to LinkedIn.
2. Connect with (old) colleagues and (old) classmates using LinkedIn tools.
3. Join the Groups which are in line with your goals, for example:1. Current / potential customers2. Professional organisations3. Trade organisations4. Chambers of Commerce5. Alumni associations of your college or (previous) employer(s).
TIP3: Find the people that can help you1. Search on their name (if you know their names)
2. Use Advanced Search with the parameters you have used to
make your goal clear (for example: location, industry, function,
key words)
3. Browse in the network of your connections
4. Look in the member lists of the Groups you joined
5. Use "Companies"
TIP 4-8: Some do's and don'ts4. Be proactive. Just making a Profile is (most of the times) not enough.
5. Build relationships. Even if they are not the right person, they might
be able to introduce you to the people who you want to sell to.
6. Be active in Groups and help others: this will raise your visibility and
credibility.
7. DON'T use LinkedIn as a sales tool, but as a research tool.
8. Start building your network NOW and spend each week some time
expanding and maintaining your network.
10 strategies to find new customers
42 tips to make your profile stand out
THE tool outside LinkedIn that makes your network work for you
Passive, active and proactive strategies to be found
31 answers to the most frequently asked questions (FAQs)
30 little known features that can make or break your results with LinkedIn
11 tools to save time
Here is how...
Do you want more tips like
www.how-to-really-use-linkedin.com
Did you know that you can hire Jan Vermeiren and/or Bert Verdonck as a speaker for an in-company trainings and workshops? Get in touch now to find out how: [email protected] or +32 3216 2747
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