Embed Size (px)
Citation preview
BLOGBLOGHOW TO RESCUE
A LOST
(7 ways to standout from the crowd)
Your BLOG is important.
Over 40% of companies think so.
(eMarketer)
YOUR BLOGshowcases your best ideas,
YOUR BLOGpresents your unique solutions,
YOUR BLOGand keeps prospects and clients coming back.
And that’s a good thing.
But a great message lost in a BIG CROWD won’t help you.
You need to make your blog STAND OUT and be noticed.
Here are 7 ways to rescue a lost
BLOG
1HAVE SOMETHING TO SAY
Because BORING TOPICS get BORING RESULTS.
Write about HOT TOPICS that SOLVE A PROBLEM your target audience cares about.
Here are 3 ways to FIND HOT TOPICS:
Q#1: When it comes to [sales, costs, employees, etc.] what is your biggest challenge? Q#2: Thinking about your answer to Q#1, what would be an ideal solution?
run a 2 question survey1
use Alltop to findtrending topics from other bloggers
2
research recent news articles:1. search Google for “news: [your topic]” 2. narrow your search in Search Tools by
selecting “Past month”
3
2SAY IT WELL
Just like public speaking, it’s not just about the content - BETTER WRITING gets BETTER RESULTS.
3Here are ways to write better:
1 2 3
FOLLOW A TEMPLATE that starts with a problem and ends with a solution
1
KEEP THE READER MOVING - use dashes, short paragraphs and even shorter sentences.
21
USE SIMPLE, PRECISE WORDS - instead of “increased customer satisfaction”, write “have happier customers”.
3
3 ADD EYE CANDY
Just like a book - the BETTER THE COVER the BETTER THE SALES.
Avoid stock-looking photography and use images that
from clicking on.STOP THE READER
For extra marks add text on your image and,
with screenshots.HIGHLIGHT KEY POINTS
4 PROMOTE YOUR POST
Nobody will find your blog unless you PROMOTE IT.
Promote it to your
to attract more readers.
SOCIAL MEDIA FOLLOWERS
YOU COULD… —try to do it yourself
YOU COULD… —try to do it yourself — spend your evenings loading
some scheduling software
YOU COULD… —try to do it yourself —spend your evenings loading
some scheduling software —hire a VA in some foreign
country
Or, use SOS to PROMOTE YOUR BLOG daily on social media.
Your SOS editor reads your blog and POSTS DAILY on social media - so you don’t have to.
5 GET OTHER PEOPLE to promote your Post
Include theirOPINIONS
Interview anEXPERT.
Write a BOOK REVIEW.
And tell them about it!
6MAKE SHARING EASY
Make it easier for readers to share your post on their social media account and you GET MORE READERS.
Use a tweet generator like: Better Click to Tweet
7BE CONSISTENT
The two secrets to successful blogging are: CONSISTENT WRITING and CONSISTENT PUBLISHING.
Start by choosing a time of day for writing, set a time limit and REMOVE DISTRACTIONS.
DraftPublish
Blog
Draft
Draft
Draft
Draft
Publish Blog
Publish Blog Publish
Blog
Next choose a day of week for final draft and one for PUBLISHING.
AND THEN COMMIT."There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway
IF YOU WANT YOUR BLOG TO GROW - FEED IT.
Use these 7 simple strategies to RESCUE your lost BLOG -1. Have something to say. 2. Say it well. 3. Add eye candy. 4. Promote your post. 5. Get other people to promote your post. 6. Make sharing easy. 7. Be consistent.
Your customers will Thank You!
Your SOS editor reads your blog and POSTS DAILY on social media - so you don’t have to.
