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ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

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Page 1: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 2: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 3: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

1 billion

70%own a

smartphone

>mobile

desktop

Page 4: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

It is not the strongest that survives, nor the most intelligent. It is the one that is most adaptable to change

Adapt or Die

“ “

Page 5: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 6: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

We help funeral homes capture business online

Page 7: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

Reach

Offer

Nurture

Convert

Sales Funnel

Page 8: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

Digital Marketing Funnel

community onlineReach

Offer

Nurturea lead magnet

automatically

electronicallyConvert

Page 9: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

ReachYour Community

Page 10: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

To sell on Facebook you should never sell on Facebook

Page 11: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

Take it slow!

Page 12: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 13: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

photos &videosget the most engagement

Page 14: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 15: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 16: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

staypositivebecause morbid is scary!

Page 17: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 18: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

inform &educatewith links and tips

Page 19: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 20: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

includeyour logofor ultimate branding

Page 21: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 22: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

tootyour hornfor social validation

Page 23: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 24: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

humor isgoodbecause everyone likes a laugh

Page 25: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 26: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

reply tocommentsto generate discussion

Page 27: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 28: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

How to get crazy reach!

Page 29: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

Boost it!

Page 30: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

OfferLead Magnets

Page 31: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

• Living Will • Poems• Donations• Events• Webinars• eBooks• Coupons• Giveaways

OfferLead Magnets

Page 32: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 33: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

NurtureAutomatically

Page 34: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 35: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 36: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

Here’s the offer. Enjoy!

Benefits of Planning Ahead

Testimonials

Next Steps: Click here to get started

Let’s do this. When can I call?

Page 37: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

ConvertAnytime, anywhere

Page 38: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

• Planning Reminders

7/27/16 38

FunnelExamples

Page 39: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

• Planning Reminders

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FunnelExamples

Certificate of Credit

Page 40: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 41: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 42: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

Here’s the offer. Enjoy!

Benefits of Planning Ahead

Testimonials

Next Steps: Click here to get started

Let’s do this. When can I call?

Page 43: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

• Planning Reminders

7/27/16 43

FunnelExamples

Planning Reminders

Page 44: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 45: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 46: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 47: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

• Planning Reminders

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FunnelExamples

Events

Page 48: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!
Page 49: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!

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Top Tools to Use

Facebook

Email Marketing

All of the above

Landing Pages

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Reviewand next steps

1. Technology is changing the world

2. Adapt or Die3. Setup a Sales Funnel4. Automate it all5. Free stuff

Page 51: ICCFA University 2016: How funeral homes can use digital marketing to generate leads!