The cold steep Wall of Academia seems to have been guarded for many years now. Once in a while some find the cracks or hidden exits. But you still feel that you know nothing and that a scientist should always pay his debts.

Despair no longer - help is at hand. Join me for this quest and discover how your research can make a difference for the realms of men. Learn who is friend or foe. Choose your weapons and awake the social dragon within you.

Esther De Smet

1. Wear your crest with pride2. Explore other kingdoms3. Tell a story as strong as

Valyrian steel4. Recruit worthy bannermen5. Don’t become a White Walker6. A scientist has a name7. Unleash your dragons8. Don’t lose yourself in the

game9. Cherish little birds10.Attain the Iron Throne

The man who fears losing has already lost.Arya Stark

A very small man can cast a very large shadow.

Varys

Science is based on building on, reusing and openly criticising the body of scientific knowledge.

Panton Principles

Publish or perishBe visible or vanish

Knowledge also needed to be ‘socially robust' because its validity was no longer determined solely, or predominantly, by narrowly circumscribed scientific communities

but by much wider communities of engagement comprising knowledge

producers, disseminators, traders and users.

Helga Nowotny , Peter Scott and Michael T. Gibbons - Re-Thinking Science: Mode 2 in Societal Context (2003)

For society

• Improve effectiveness and sustainability of policy and activities by ‘third parties’

• Improve social cohesion and well-being• Enlarge economic prosperity and

robustness• Improve quality of life and cultural

wealth

For science• Continuity of funding• Trust of citizens• Touchstone

For you• Early stage feedback, improve

focus/methodology• Relevance: importance, timing, scope• Participation• Personal skills

He who works with his door open gets all kinds of interruptions, but he

can alsooccasionally get clues as to what the world outside

is and what might be important.

Richard Hamming (mathematician)

1. Stasis2. Trigger3. The quest4. Surprise5. Critical choice6. Climax7. Reversal8. Resolution9. Discussion

Communication/PR Office

Unit for Science Communication

Research communication (incl. scholarly communication)

Faculty communication officer

Dedicated person within research group/department

WHO’S THERE TO HELP YOU?

Website Repository: deposit &

OA mandate Funding Training Network

The man who passes the sentence should swing the sword.Ned Stark

LINKEDIN

FIGSHARE

ACADEMIA.EDU

GIT HUB

MENDELEY ALTMETRIC

SLIDESHARE

GOOGLE SCHOLAR

ORCID

ZOTERO

What results come up about you?

Are all results linked to your institution(s)?

If the results are nothing to do with you, would that be obvious

to someone else looking for you?

(Goodier and Czerniewicz)

Do you have an easily accessible, comprehensive list of your publications online?

Do your online profiles give a brief but comprehensive view

of you as an academic?

Do you want to use different profiles for different

purposes?

Are some services more suitable for your discipline

than others? Are more of your colleagues using a certain

service?(Goodier and Czerniewicz)

Example of an explanimation

How far can Legolas see?

Status anxiety: should academics be using social media? D. Lupton

Reaching out. Nature blog by Soapbox Science (7 June 2012)

“Papers mentioned on Twitter are more downloaded & cited than

papers which are not.” Shuai (2011)

News items and editorial material exhibit the highest density of tweets, even exceeding citation density.

Both citations and social media metrics increase with the extent of collaboration and the length of the references list.

Social media cannot overcome citation delay

Weak correlation

Attention ≠ Impact

Yet another reputation economy?

What do you want to achieve by engaging with social media?

Consider producing social media content as a normal part of your working life.Develop a sense of the advantages and limitations of each different platform.Be realistic about the time available to you. Know who can help you.Be aware of your digital footprint but don’t become paralysed by overestimating your visbility and the potential risks that come from this.Invest in visibility of your social media presence.

Re-use content but adapt to your chosen tool.

Get your timing and your story right.

Have fun!

Short messages (tweets): 140 characters

Follow and be followed

Timeline or feed with tweets

Hashtags & handles

Tweet & retweet

CONNECT WRITING SKILLSIDEASRESOURCES

CONFERENCESDISSEMINATION

REPUTATION

SOCIALDEVELOPMENTINVOLVEMENT

Online collaboration: Scientists and the social network, Richard Van Noorden, Nature 512, 126–129 (14 August 2014)

Your institutional affiliation Your research interests Other accounts you’re

involved with Your personal interests Hashtags you contributed to An additional website Picture (incl. banner)

#phdadvice#phdchat#ECRchat

#icanhazpdf#figureclub

#AcWri#scicomm

#openscience

#altac

#sciencefails#overlyhonestmethods

#allmalepanel#scholarssunday

Typing numbers wrongly in hospitals can kill people. Understanding why it happens can help design better systems and stop it!

Does UK learn from history in Middle East? Could it improve? Crucial research to avoid past mistakes & save blood & treasure

Can we forecast average weather conditions months in advance? Sure. What about malaria? Yep. How?

I killed a ton of chicken embryos and pulled out their eyes for months, just to find out that chicken eye neurons don’t like chemicals.

Male baboons don't care about the symmetry of female baboon butts, but other females might.

The key to coexistence between big cats and livestock farmers? One word: compassion

#ShareMyThesis

#TweetYourThesis

@lolmythesis

Determine a strategy and stick to it

Management of expectations: bio & content/activity to match

Tweet ‘thickly’ and according to the rules

Build a network and include influencers

Social medium = interaction

Authencity, politeness, integrity

Academic prestige Networking Real impact

@ResearchUGent@sterretje8

1. Wear your crest with pride2. Explore other kingdoms3. Tell a story as strong as

Valyrian steel4. Recruit worthy bannermen5. Don’t become a White Walker6. A scientist has a name7. Unleash your dragons8. Don’t lose yourself in the

game9. Cherish little birds10.Attain the Iron Throne