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IMPLEMENTING A VIDEO STRATEGY
From Shooting to Posing and Everything In-between
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WHY VIDEO IS IMPORTANT
90% of information transmitted to the brain is VISUAL and our brain process such information
60,000 times faster and more effectively than text.
85% of internet users in the United States watch online video.
26% of the 25 million smartphone users around the world watch online video at least once per day.
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WHAT KIND OF VIDEO
Experience Tips
How to.. First Person/Selfie
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VIDEO EQUIPMENT
• Sound (Microphones)• Smartphone• Video Camera• Tripod• GoPro• Laptop and Hard Drives
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VIDEO EQUIPMENT
• Smartphone• Video Camera• Tripod• GoPro• Laptop and Hard Drives
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VIDEO EQUIPMENT
• Video Camera• Tripod• GoPro• Laptop and Hard Drives
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BEFORE YOU GO
• Know your story angle• Create a shot list• Research best times of day to
shoot• Know your camera• Check all equipment
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ON LOCATION
• Scout out before hand if possible• Setting up the shot (framing and composition)• Shoot Long and edit short • Avoid long pans if you can• Shoot wide, medium and close up shots• Look for B-Roll to move story along• Pay attention to background noise• Let your personality shine through
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EDITING TIP #1
Choose Music First
• Youtube Audio Library• jewelbeat.com• PACDV.com• Sonnyboo.com• SoundJ.com (Sound Effects)
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EDITING ON THE FLY
• Set the scene then tell the story• Create a rough cut• Refine with effects• Add titles and bumpers
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CAPITALIZING ON YOUTUBE
Catchy Title, SEO Optimized, Beautiful Thumbnail
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Description, Social Channels& Closed Captioning
CAPITALIZING ON YOUTUBE
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CAPITALIZING ON FACEBOOK
• Eye catching thumbnail
• Simple effective title
• Call to action• First 3 seconds
are the most important
• Max 2 minutes in length
• Beware of Auto Play
• Place link to youtube video in comments
• Ask people to subscribe
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OTHER SOCIAL CHANNELS
15 seconds on Instagram
Vine
Snapchat
Periscope
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QUESTIONS?
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