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Presentation given to the faculty of Schoolcraft College Continuing Education and Professional Development on 4/29/14. Focuses on leveraging social media in order to increase enrollment for classes.
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Create a Buzz and Build Enrollment
Robin PiermanSocial Media Instructor,
Schoolcraft College
• Low enrollment =• Cancelled classes =• Less money =• No fun
Rowan Atkinson/MR Bean
• More enrollment =• More classes =• More money = • More fun!
Rowan Atkinson/MR Bean
• TV commercials• Newspaper Ads• Billboards• Community Bulletin Boards• Word of Mouth AdvertisingHow to build enrollment
Spread the wordThomas Hawk via Flikr
Social media
People are generally more responsive to emails
Start an email habit
• Draft your email messages• Save them as templates• Send them out on schedule• Lather, rinse, repeat
Draft the email message
Save the template
Copy addresses from Webadvisor
Paste into your Contacts
Address it correctly
Use BCC: not TO:
Send Welcome message
You’ve got Mail!
Develop your following
Anirudh Koulvia via Flikr
Supportive family and friends
Prior students you’ve connected with
In-class sign-up sheet
Your Email List
Announce your classes
Create a contact group
Add members to the group
Send message to the group
Create a Social
Media Buzz
•Facebook•Twitter•LinkedIn•Other sites
Social Media Platforms
BZZZZBZZZZ
Copy
Paste
Use #hashtags and @handlesfor better exposure
Use imagesto grab attention
Make sure they can reach you
Slide Share
Websites and Blogs
YouTube
In Summary
Build a buzzto build enrollment!
In Summary
Build a buzzto grow enrollment!
Ta Da!
