THE INDIA TODAY GROUP

Submitted By: RAHUL BODAWALA

RISHAB JAIN

RITIKA RATHOD

SHYAM JARIWALA

VISHESH RAJANI

About The Company: India Today Group which is also known as Living Media is

an Indian media conglomerate based in New Delhi, India.

It takes interests in magazines, newspapers, books, radio, television, printing, and the internet.

Today the group is India’s most diversified media group with 16 magazines, 1 radio stations, 2 TV channels, 1 newspaper, multi web and mobile portals, a leading classical music label and book publishing arm.

The Group reaches out to 50 million individuals across the Country.

History of the Company:The Company was founded in 1975 and is based in New

Delhi, India.

India Today International was its first publication which was a fortnightly news magazine.

Aroon Purie’s father, Vidya Vilas Purie launched that magazine.

The magazine was launched at the time of Emergency.

About The Owner:Born in 1944, Aroon Purie who is founder, chairman and

chief executive of India Today Group.

He is also the publisher and Editor in Chief of India Today Group.

He is also a member of various other committees and organizations.

He has received number of awards including Padma Bhushan for his excellence in his industry.

Why India Today Group: India Today Group portfolio includes 16 magazines, 1

radio station, 2 TV Channels and 1 newspaper, a leading classical musical label, book publishing and India’s only book club.

All these communication channels are Ethos of Excellence and Credibility.

It’s journalism way is telling the truth without fear or favor.

The company has now gained respected reputation for its speed, quality and reliability of its services provided.

Brands of India Today Group: The brands of India Today Group are divided into different

categories, they are as follows:

1. Own Brands

India Today

Business Today

India Today Travel Plus

Money Today

Woman

Gadgets and Gizmos

2. Subsidiaries

TV Today Network

Aaj Tak

Headlines Today

Dilli Aaj Tak

Tez

Oye 104.8 FM

Thomson Press, printing business, which prints magazines for several contemporaries and competition.

Music Today, Music publishing business

BagItToday.com, Online shopping website

3. Joint Ventures/ Foreign Brands

India Today Group has various Joint Ventures with Prominent Brands for their Indian Editions, they are:

Cosmopolitan

Good Housekeeping

Golf Digest

Harvard Business Review

Mail Today, a joint venture with Daily Mail

Men’s Health

Prevention

Reader’s Digest

Scientific American

Mission Statement:The company does not have its mission statement of its

own but has of its brands.

“Transforming the School Education Landscape of India.”

- Mission Statement by Learn Today.

“Declare War On Terror.”

- Mission Statement by India Today to fight against Terror.

Vision Statement:“Enhance empower and excite minds by creating excellence in Media.”

- Vision Statement by India Today Group clearly explains all the things without making it too complex.

Core Values:Discipline and Respect for Commitment.

Ownership of organization’s goals and interest ; Taking Accountability and Responsibility.

Trust, Sensitivity and Professional Conduct.

Quality orientation and pursuit of excellence.

Corporate Social Responsibility: It has its own foundation for C.S.R activities which is termed

under the category Welfare and is named as Care Today. Various initiative taken by Care Today are as follows:

Leh Flash Floods Relief Fund - 2010

Bihar Flood Relief and Rehabilitation Fund – 2008

Comfort Kashmir – 2005

Tsunami – 2004

Fight the Drought – 2000

Rebuilding Gujarat – 2001

Ganga Floods Rehabilitation Project, Uttarakhand 2013.

Hope for Orissa - 1999

Lest We Forget – 1999, First project of Care Today for rehabilitating individual soldiers who suffered in Kargil War.

“You can make a difference.” – Care Today.

Owner and Executives:Founder, Chairman and Editor-In-Chief – Mr Aroon Purie

Chief Executive Officer:

Ashish Bagga, Chief Executive Officer

P. Sukumar, Chief Executive Officer of Harper Collins

G. Krishnan, Chief Executive Officer of Business – Aaj Tak and Executive Director of Business – Aaj Tak

Director(s)

Aseem Kapoor, Publishing Director of Business Group – Business Today and Publishing Director of Business Group – Scientific American India

Arun Kapoor, Director of Vasant Valley

Mohini Bhullar, Executive Director of Corporate Affairs – IT Conclave

Rajat Sethi, Executive Director of Business – Reader’s Digest

Vinod Kumar, Executive Director of Thomson Press

Chief Officers:

Dinesh Bhatia, Group Chief Financial Officer and Head of Business Strategy

Karan Ahluwalia, Chief Operating Officer of Directories Today

Kalli Purie, Chief Synergy Officer

Others

Manjira Dutta, Editor

Poonam Sangha, Head – Consumer Services

Prabhdev Singh, Editor of Editorial – Golf Digest India

Ritu Rohatgi, Editor of Editorial – IT Travel Plus

Mohan Sivanand, Editor of Editorial – Reader’s Digest

Prabhu Chawla, Consulting Editor of Business Today and Chief Executive Officer of SBU

Mala Sekhri, Publishing Director

Business Strategy:Targets some set of audience with various magazines that it

publishes.

The company has Hindi News Channel which is consistently No.1 and they keep adding such things which increases its T.R.P.

To increase its readership the company also launched its online website so that people can stay up to date with the latest news.

To increase its circulation, the company gives promotional subscriptions to various colleges and offices.

Business Environment: The internal and external factors affecting company’s way of

working and its business is known as Business Environment.

Readership and Viewership

Technological Improvements

Various Competitors

Management Style

Government Rules and Regulations

Market

Publication Factors

Financial Condition and Stakeholders:The company is valuing around 1300-1400 crore (Rs. 13-

14 billion).

For the financial year 2011-12, India Today Group reported a net loss of Rs. 22.45 crore (224 million) on revenues of Rs. 321 crore as compared to a net profit of Rs. 14.34 crore (Rs 143 million) on revenues of Rs. 355 crore (Rs. 3.55 billion) in the previous year.

The Aditya Birla Group headed by Mangalam Birla had bought 27.5% stake in India Today Group in may, 2012.

Circulation of various magazines:

About TV Today Network:The TV Today Network which is also a part of India Today

Group stands out amongst it competitors.

Hindi News Channel Aaj Tak has the highest market share amongst it various competitors like ABP News (Then Star News), NDTV Network, Zee News, CNBC TV18 Network and various other news channel.

Aaj Tak viewership is 30 percent more than its nearest competitor.

Market Share

TV Today Network Limited

26.10%

Star News Network

20.70%

NDTV Network

20.20%

Zee News Network

12.40%

CNBC TV18 Network

5.10%

Others

15.40%

Ranking and ComScore: India Today Group achieves comScore Ranking number 5

in June 2013.

Reaches the largest audience base in June 2013 ranking above ten other leading news channels.

The ITG websites maximized the monthly audience reach reporting an increase of 7.60 Million Unique Visitors in June 2013.

The Intoday domain has over 7.6 million users and is now 34th ranked as per domain ranking in India, comScore June 2013 report.

PESTEL Analysis:The following are the PESTEL analysis of general media

industry which is also related to India Today Group.

Political: The company now has continued to witness increased political interest because of the recognition of the media industry economic importance to the overall economic growth of the country.

Economic: In the past few years the media industry has witnessed an improved growth, this is attributed to India positive economic growth in recent years. The growth of the industry is expected to grow by 16% in the current year.

Social: Media plays a big role in form information dissemination to the people of India, which of late due to globalization have developed a high infinite for information. . Even though the Indians are known to be conservative and traditional they attitudes towards the media industry are very positive.

Technological Advances: Modern information technological advancement in media is making the industry players adapt faster to the new environments they are participating.

Legal: The media industry in India is hot highly regulated as such, but there are laws and regulations which are enforced for the industry to comply.

SWOT Analysis:Strengths:

Existing Distribution and Sales Network

Domestic Market

One of the oldest company

Goodwill

No.1 News Channel

Broad Base of Viewership and Readership

Very Strong Presence in Indian Media Industry

Weakness:

Lot of Investment in R&D.

Competitive Market

Criticized for giving Biased Reports

Future Debt Rating

Future Profitability is a question due to current losses.

Opportunities:

High Technological Innovations

Coming out with New Products

High Demand of Newspaper

Magazine Business today

Threats:

High Cost of Raw Materials

High level of competition from internet

Increase in number of News and Analysis

International Brands coming to India

Presenting News in Filmy Fashion.

Career at India Today: The group is looking for looking for talented, self-

motivated individuals who are ambitious, who love challenges and who have a passion to excel.

Opportunities available in reporting, copy-editing, design, production, sales and marketing.

Over 5000 employees with 64-36% ratio of male female working respectively.

Achievements by India Today Group: Its news channel Aaj Tak won the Indian Telly Award for

Best Hindi News Channel for the 10th consecutive year in 2010.

The Editor-in-Chief of Aaj Tak, Prabhu Chawla, won the Best News and Current Affairs Anchor Award at the Indian Telly Awards 2009.

The India Today Group publishes the Cosmopolitan magazine in India and has been featuring awards for Fun and Fearless Male and Female of the Year since 2002.

Cosmopolitan also showcases awards for the Best Bachelor of the Year.

Cosmopolitan further promoted the Practice Safe Sun campaign that fights against skin cancer

The India Today Group organizes several events like the India Today Conclave and ACUMEN, which deals with some of the major issues and businesses in the country.

The Vasant Valley School was started by the India Today Group to encourage education for all in the country.

Competitors of India Today Group:ABP Group

NDTV Group

TIMES Group

Mangalam Publications (India) Pvt Ltd

Conde Nest

Thank You.