Induction project 5 point plan - slideshare

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5 POINT ACTION PLAN: SLIDESHARE

Making the world’s largest slideshow sharing platform work for us.


Contents

Why Slideshare?Creating Best Practice GuidelinesBloom Personnel Insight DecksWhat We Do at BLOOMIndustry Changes and TrendsUpgrading the Account - Synergy


Why Slideshare?

Over 18 million visitors a monthA visual aid; the brain processes visual information 60,000 times faster than textAn easy, effective way to share links to website, cross promote other social channels and repurpose existing contentPartnered with/owned by LinkedIn


Point 1: Creating Best Practice Guidelines

Details on choosing an effective titleGuidelines on hashtagging for specific audiences (B2B, B2C or SaaS dependent on subject)Desired layout, branding and general look/feelTone of voice to be takenPoints on what attracts views and sharesFocus on link inclusion wherever possible e.g.

Further reading: http://www.bloomworldwide.com/what-we-do/


Roles in BLOOM EngageHow will this help BLOOM?

Ensure company-wide competency, consistency and clarity

Can be easily adapted and repurposed for client use


Point 2: BLOOM Personnel Insight Decks

Develop regular ‘Insight’ decks, showcasing a particular Bloomer’s expertise in a topical contextHighlight the importance of ‘people’ in keeping with the new website ethos (‘people are the heroes’) Decks are multi-purpose, showing potential clients what we do, guiding existing clients through utilizing their new services and offering industry tips to a wider audience


How Will This Help BLOOM?

BLOOMER Insight decks add a personal, sensory aspect. The onus is on people as well as the insight they are providing from their area of expertise.

They would appeal to potential employees, driving traffic to the website, whether through vacancy ads or further reading within the blog section.

Insight decks benefit a BLOOMERs personal brand and online presence, portraying them as industry experts in their field and in turn increasing reputability of the company as a whole.


Point 3: What We Do At BLOOM

Create Slideshare decks that give a wider perspective on the services we provide as an agencyWould take the form of case studies, focused on the numbers/results for our clients, represented as visually as possibleActs as a chance to ‘show off’ existing major clients such as Toyota to potential leads, clients and investors



Give potential leads, clients and investors a deeper understanding of our services, essentially advertising BLOOM on another platform

Directs traffic to the website, specific to the subject of the Slideshare presentation, through link sharing


Point 4: Industry Changes and Trends

Create and share Slideshare presentations on the very latest Social Media changes and trends, in a timely manner (as close to day of announcement as possible)Would take the form of a news item, with slides explaining what it is, when it will take effect and how it could be utilized for businessThis would require Bloom Engage to research and stay on top of all industry news daily



Introductions to new technologies receive a great deal of click through and share activity, especially if relevant (news-like!) Would help position BLOOM as thought leaders Would link back to the blogs section of the website, with content easily repurposed across both formats


Point 5: Upgrading the Account

Slideshare Gold is $30/mo more than our current plan, however offers more customization of profile page – useful in branding and ensuring synergy across all BLOOM touchpoints – as well as 75 leads 20 video uploads compared to the current 30 leads and 10 videosThis step would depend on budget and how big a priority Slideshare is, but it is one I believe would be worth taking