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THE ULTIMATE CHIROPRACTIC SOCIAL MEDIA STRATEGY VAULT By. Nicole Cowley. Founder. ChiroSocialTech.com INSTAGRAM AND CHIROPRACTIC

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Page 1: Instagram and Chiropractic Live Webinar SlideDesk

THE ULTIMATE CHIROPRACTIC SOCIAL MEDIA STRATEGY VAULT

By. Nicole Cowley. Founder. ChiroSocialTech.com

INSTAGRAM AND CHIROPRACTIC

Page 2: Instagram and Chiropractic Live Webinar SlideDesk

WISHPOND.COM

DYK: Facebook Owns Instagram

"78% of consumers make purchases influenced by a

brand's social media"

Page 3: Instagram and Chiropractic Live Webinar SlideDesk

INSTAGRAM 101

HASHTAGS

This is THE hashtag platform. A hashtag

will make a term searchable. Think local

when creating your hashtags for posts.

700 Million People use Instagram each Month. The Social Media Platform is most known for

it's Image only (and now short video) newsfeed. With extra camera options and filters, the

app brings about a businesses creative and artsy side to tell their story through social

strategy.

STORIES

A complete copy of Snapchat, Instagram

released Stories early this year and is

already seeing 100 Million + daily users.

MOBILE APP

Page 4: Instagram and Chiropractic Live Webinar SlideDesk

Profile Image = Branding Power

PROFILE

Name and Locality

Full Description

Trackable Link

Connect with Facebook Page for Business Account

Page 5: Instagram and Chiropractic Live Webinar SlideDesk

SMALL BUSINESSES HAVE A HUGE OPPORTUNITY TO BECOME EXPERTS IN THEIR LOCAL COMMUNITIES AND SHARE INTERESTING, ENGAGING, AND HELPFUL INFO THEIR FOLLOWERS WHICH WILL AMPLIFY THE REACH OF THEIR POSTS AND PROVIDE REAL VALUE TO CUSTOMERS OR POTENTIAL CUSTOMERS.  Rebekah Sine Decker, co-founder and CEO of

Method Agency

Page 6: Instagram and Chiropractic Live Webinar SlideDesk

GETTING STARTED WITH CONTENT  CREATION

Train everyone in your office to capture images and

short videos that could be used for social media

marketing

Assign and Train one person to manage and

disperse the content

Consider a creative, artsy objective to your

Instagram Posts

Brand your office, the doctor and your locality

Give likes and comments

Follow Local

Search Local

Follow Followers

THE DOS

Overthink it

Forget to use Hashtags

Think Small

Not be engaging

Not check notifications

THE DON'TS

Page 7: Instagram and Chiropractic Live Webinar SlideDesk

In March 2017, over 120 Million

Instagrammers visited a website, got

directions, called, emailed or direct messaged

to learn about a business based on an

instagram ad.

"Small businesses have an advantage when it

comes to new tools like Stories. My advice is

to use them and tweak your strategy along the

way. Bigger companies have far more hoops

to jump through..." Jenny Marder, Director of

Social Media at Red Tettemer O'Connell +

Partners

120M INSTAGRAMMERS AND ADS

100M STORY USERS

Page 8: Instagram and Chiropractic Live Webinar SlideDesk

thegridsapp.com

Page 9: Instagram and Chiropractic Live Webinar SlideDesk

FOLLOW ME ON INSTAGRAM

The Ultimate Social Media Strategy Vault is DISCOUNTED just for you until Sunday at

Midnight! Get in for 50% off the monthly or annual rate!

https://chirosocialtech.com/webinar-specials

THAT'S ALL,FOLKS!

instagram.com/purduenicole