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By Matthieu Houle – VP, Digital Media @
The Mobile Revolution
June 29th 2007
Until recently, using internet was still an “activity”
disruption of you!
The (big) business
man
The business
man
the marketer
the digital transformist
Culture + Method + Knowledge
{ the job description }
early wake up call…
…back in 2009
20
End of 2014
12m Digital Monthly Unique Visitors
5m+ on Mobile Devices
SMB Consumers
Culture + Method + Knowledge
USER FIRST 1 Credit: dailymail.co.uk
DATA 2 Credit: @Shopify
SPEED 3 Credit: jeremygoldyn.com
STARS 4 Credit: Warner
SETTING 5 Credit: YP
Culture + Method + Knowledge
Corp Startup
Design Thinking
Design Sprints
Agile
As a USER,
I want __(goal/desire)_
so that __(benefit)___.
user stories
Sprints: 2 weeks. 10-15 cross-functional people
An agile task board
The daily 15-minute stand-up
The sprint review (demo)
Culture + Method + Knowledge
Total Visits
Accounts created, opt-ins
and downloads
Direct & Owned Traffic
Frequency of Active Users.
UGC Interactions
ACQUISITION
ACTIVATION
RETENTION
CONTRIBUTION
How do users find us?
Do we delight them? Do
they sign-up for more?
Do they come back on a
frequent basis?
Do they participate in the
value creation?
be a digital transformist
