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Killer Social Media Marketing IdeasFrom Top Brands

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What  is  the  anatomy  of  killer  social  media  content?  Take  a  look  at  these  top  brands  to  see  what  they’re  doing  right.

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Tenets of Killer Social Media Content

Strong Graphics

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Great Hooks

Rich EngagementClear Identity

Share  high-­‐quality,  visually  interes3ngimages

Get  fans  to  click  links  to  brand-­‐created  blog  posts  &  ar3cles

Ask  ques3ons  that  will  generate  conversa3on

Use  social  media  as  a  way  to  solidify  brand  iden3ty

Killer Social Media

Content

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Examples of...Strong Graphics

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What They Did Well:

•Products shown in fun, creative ways

•Images were large and striking

•Little text was included

•Photos connected with audience

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Examples of...Great Hooks

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•Twitter cards/media were activated

•Room was left to promote retweets

•Words weren’t shortened (“you” not “u”)

•Hashtags used sparingly

What They Did Well:

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Examples of...Clear Identity

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What They Did Well:

•Displayed identifiable personality

•Created custom, branded graphics

•Posted highly sharable content

•Highlighted fan involvement

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Rich EngagementExamples of...

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What They Did Well:

•Used photos to illustrate questions

•Provided multiple answer options

•Asked relatable opinion questions

•Replied to responses

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Finally, a few interesting social media statistics

to keep in mind...

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Social Media Marketing Facts

751 million Facebook users access the site from their mobile device

Animated GIFs are the most engaging type of post on Google+

Food is the top category discussed on Pinterest at 57%

Source: JeffBullas.com29

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Hello!

Social Media Consulting

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twi$er.com/LisaMParkin

GET IN TOUCH!

plus.google.com/lisamparkin

5224  West  State  Road  46  #151,  Sanford,  FL  32771

lisa@beasocialclimber.com

407-­‐796-­‐2233

www.BeASocialClimber.com

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www.BeASocialClimber.com

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Take Your Social Media to the Next Level...

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