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A presentation given to the Association of British Theological and Philosophical Libraries.
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Libraries and Social Media
Liz McCarthyCommunications and Social
Media Officer, Bodleian Libraries
Steve EyreTeacher, IT Services
@McCarthy_Liz@bodleianlibs
www.facebook.com/bodleianlibraries
Programme
10-10.30: General Intros
10.30-11.30: Intro to tools11.30-11.45: Coffee11.45-1: Online
presence1-1.45: Lunch1.45-3: Hands on3-3.15: Coffee3.15-4.15: Round Table
In a Nutshell…
What to choose? Strategy First
Define your goals
• What aspects of your museum/work/community would you like to promote?
• Who are your target audiences?• What do you want to achieve?• What value is there for your audience in
engaging with you online?• What kind of information do you want to
exchange?• What tensions and conflicts might you
encounter?
Who is your Audience?
Who are you talking to?What do you want them to
do?How will this help you?
What resources do you have to work with?
Benchmark
Define and articulate your goals
Interact with online audience
Boost awarenessDrive traffic
Learn about your community
Share information??
Define and articulate your goals
HOW DOES IT FIT WITH OTHER COMMUNICATIONS?
• Email• Printed material
• Face-to-Face• Broadcast• Websites
• ??
SET SOME GROUND RULES
SOCIAL MEDIA POLICY?• Allow and encourage debate• Don’t censor comments (unless
they’re offensive or spam)• Be transparent• Respect the law• Remember you’re representing your
organisation
So What’s Out there?
Dozens of Options
Blogs
Videos & Podcasts
Others
How do you use it?
• Service updates
How do you use it? Service Updates
How do you use it?
• Service updates• Promotion of services, events,
collections
How do you use it? Promotion
How do you use it? Promotion
How do you use it? Promotion
How do you use it?
• Service updates• Promotion of services, events,
collections• Feedback, enquiries, discussion
How do you use it? Enquiries
How do you use it?
• Service Updates• Promotion of Services, events,
collections• Feedback, enquiries, discussion• Adding value, crowdsourcing
How do you use it? Crowdsourcing
How do you use it? Crowdsourcing
How do you use it? Crowdsourcing
How do you use it?
• Service updates• Promotion of services, events,
collections• Feedback, enquiries, discussion• Adding value, crowdsourcing• Use the right tool for the job
How do you use it? The Right Tool
How do you use it?
• Service Updates• Promotion of Services, events,
collections• Feedback, enquiries, discussion• Adding value, crowdsourcing• Use the right tool for the job• Do something different!
How do you use it? Be Different
How do you use it? Be Different
Learn More: Engage
http://blogs.bodleian.ox.ac.uk/23things
Credits
• War bonds rally: Wikimedia• Tate KPIs: Elena Villaespesa, Tijana Tasich, Tate• Monopoly houses: Images_of_Money (Flickr)• Binoculars: Gerlos (Flickr)• Social media icons: Jason A Howe (Flickr)• “Social Media Explained a la @ThreeShipsMedia”: @douglaswray
on Instagram http://instagr.am/p/nm695/
