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A PowerPoint presentation presented to SLIS students at Texas Woman's University on the use of Social Media in Public Libraries, focusing on the primary six social media accounts to utilize.
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SOCIAL MEDIA MARKETING IN PUBLIC
LIBRARIES
PRESENTER:TREMAIN JACKSON, LIBRARIAN
IIABILENE PUBLIC LIBRARY
ABILENE, TXWWW.ABILENETX.COM/APL
WHAT IS SOCIAL MEDIA?An interaction among people in which they create, share,
and/or exchange information and ideas in virtual communities and networks.
7 MAJOR TYPES OF SOCIAL MEDIACollaborative Projects
Blogs and Microblogs
Social News Networking
Content Communities
Social Networking Sites
Virtual Game Worlds
Virtual Social Worlds
WHO’S USING SOCIAL MEDIA?It’s Not Just for the Younger Generations! Look at the
Stats…
72% of Internet Users are Active on Social Media
89% of Ages 18-29 Have an Active Account72% of Ages 30-39 Have an Active Account60% of Ages 50-60 Are Active on Social Media43% of People Ages 65+ Use Social Media71% Access Social Media Via Mobile Devices56% of Americans Have a Social Media Profile
PUBLIC LIBRARIES & SOCIAL MEDIAWhy Do Public Libraries Use Social Media?
• Free Marketing Tools
• Everyone’s Doing It
• Expand Your Library’s Presence
• Highlight Successes & Achievements
• Connect with Your Target Audience
• Share/Acquire Ideas for Your Library
SOCIAL MEDIA DO’SFoster Success w/a Few Items to Keep In Mind
THE DO’S OF SOCIAL MEDIA
• Brand Your Account/s
• Maintain an Active Presence
• Interact w/Followers
• Change Up Your Posts
• Create a Social Media Policy
• Start Small, Expand Later
• RELAX! It’s “Social” Media
• Promote, Promote, Promote!!!• Word of Mouth• Programs & Events• Flyers & Posters, etc.
THE BIG 6 IN SOCIAL MEDIASee What’s Popular in Social Media Sites
FACEBOOK: All-Inclusive, Largest Audience
TWITTER: Easy-to-Update & Mobile
BLOGGER: Perfect for Writers & Enhanced Content
PINTEREST: Easy Marketing of Library Services
YOUTUBE: Popular Video Content Driven Tool…for those who aren’t shy!
INSTAGRAM: Easy & Trendy for Photo/Video Sharing
FACEBOOKBY THE NUMBERS; LAUNCHED
2004OVER 1.26 BILLION USERS
128 MILLION DAILY ACTIVE U.S. USERS
751 MILLION USERS ACCESS USING MOBILE DEVICES
23% OF USERS LOG IN AT LEAST 5 TIMES A DAY
74% OF MARKETERS BELIEVE FACEBOOK IS IMPORTANT
2.5 BILLION PIECES OF CONTENT SHARED EVERY DAY
LIBRARIES & FACEBOOKFor Use on Computers (Primary) & Mobile Devices
MAKING USE OF FACEBOOK
• Must have a personal account.
• Add Multiple Administrators
• Generate Frequent Status Updates; Schedule them if needed• Promote Events & Show Off Photos & Videos
• Share Relevant Content from Online
• “Like” & Follow Other Agencies
• Track Your Statistics
TWITTERBY THE NUMBERS; LAUNCHED 2006
560 Million Registered Users
34% of Marketers Use Twitter to Generate Leads
Fastest Growing Demographic is the 55-64 Age Bracket; up 79% since 201280% of Twitter Users Access it from Mobile DevicesOn Average, Over 400 Million Tweets Are Sent Every Day
288 Million Active Users
LIBRARIES & TWITTERFor Use on Mobile Devices (Primary) & Computers
MAKING USE OF TWITTERCreating an Account is Free
• One Administrator
Market Quickly & Efficiently
Share Thoughts, Videos, Photos, etc.Learn the Lingo• Tweets, Retweets, Direct Messages,
Hashtags, etc.
Schedule Posts with Hootsuite
Build a Following By Following Others
BLOGGERBY THE NUMBERS; LAUNCHED 1999
77% of Internet Users Actively Read Blogs
Combines Multiple Media Elements
(i.e. Text, Photo, Video, Audio, Links, etc)
Engage Your Audience in Detail Without Website Design
Tons of Blog Sites Available (i.e. WordPress, LiveJournal, Xanga,
Tumblr)
Leading Blog Site in the U.S. w/46 Million Unique Monthly
Visitors
LIBRARIES & BLOGGERFor Use on Computers (Primary) & Select Mobile Devices
MAKING USE OF BLOGGER
Creating an Account is Free• Must Have a Google Account
Write as Little or as Much as You WantFocus on Your Services & Expand to General Library TopicsPre-Write Posts and Schedule for Release
Utilize Text Links & Media Content to Enhance AttractivenessGreatest Exposure for Blogging
YOUTUBEBY THE NUMBERS; LAUNCHED 2005
Used Monthly By…• 83% of Generation Z• 70% of Millennials• 58% of Generation X• 49% of Young Baby
Boomers• 40% of Older Baby
Boomers• 30% of Golden
Generation
Over 1 Billion Registered UsersReaches More U.S. Adults, Ages 18-34, than Any Cable Network6 Billion Hours of Videos Watched Each Month
Second largest Search Engine After Google
LIBRARIES & YOUTUBEFor Use on Computers (Primary) & Mobile Devices
MAKING USE OF YOUTUBE
Creating an Account is Free• One Administrator
Acquire Proper Equipment & SoftwareFind Hosts Who Give Good PersonalityChoose What to Discuss & HighlightPost What You Want; Create PlaylistsActively Share Content with Others
Track Your Stats
PINTERESTBy the Numbers; Launched in 2010
Over 70 Million Users 3rd Most Popular Networking Site
80% of Total Pins Are Re-Pins
23% of Users Active Daily
Over 4 Million Unique Visitors Daily
More Than 69% of Users are
5th Most Referral Traffic Facebook, StumbleUpon, Google &
LIBRARIES & PINTERESTFor Use On Computers (Primary) & Mobile
Devices
MAKING USE OF PINTEREST
Creating an Account is Free• One Administrator, Multiple Pinners
Pin What You Find of Interests• Crafts• Book Suggestions• Programs Ideas• New Materials
Search for Ideas for Your Own Library
s
Re-Pin Library Ideas of Interest
Create Boards to Organize Ideas
INSTAGRAMBy the Numbers; Launched in 2010
Receives Over 1,000 Comments a Second
Over 5 Million Videos Were Shared Within 24 Hours of Launch
More Than 5 Million Photos Updated Daily
More Than 16 Billion Photos Uploaded
Every Second 8,000 Users Like a Photo
Over 130 Million Users
LIBRARIES & INSTAGRAMFor Use On Select Mobile Devices
MAKING USE OF INSTAGRAM
Creating an Account is Free
Share Photos/Videos on Library Happenings
Use Hashtags for Searchability
Connect w/Libraries for Ideas
Mobile App Offers Easy Accessibility
Share Across Multiple Sites• Facebook, Twitter, Tumblr, Email
Like & Comment on Posts
EVEN MORE SOCIAL MEDIA OUTLETS
MYSPACE: Similar to Facebook
LINKEDIN: Outlet for Business ContactsGOOGLE+: Exclusive for Google MembersFLICKR: Yahoo’s Photo-Sharing Site
PODCASTING SITES: Free Audio Broadcasts
TUMBLR: Blogging & Social Networking
VINE: Posting Short Video Clips on a Loop
QUESTIONS?