LinkedIn 101: Create a Profile and Learn the Basics!

GSK 2014

LinkedIn is a social media platform for your professional self400M+ Members across the globe

LinkedIn is the worlds largest professional social network

LinkedIn is the worlds largest professional social network. 2 new member per second97M unique new visitors2

Our vision: create economic opportunity for every member of the global workforce

A set of circumstances that makes it possible to do something

A chance for employment or promotion

opportunitynoun

With LinkedIn, you can connect to opportunitiesour vision as a company is to connect each and every person in this room, as well as every member of the global workforce, to opportunities. But what do we mean by that?

LinkedIn is a social media platform for your professional self4What is LinkedIn?People define who they are (in the working world), including:Work historyClubs, groups, or relevant activitiesEducation and qualificationsSkills

Organizations (companies, nonprofits, etc.) use LinkedIn to: HIRE people to work for themMarket and define their business and services

People connect to stay in touch & help find work opportunities:JobsNew business / SalesVolunteer positions.and more!

5Meet Rutha

6Meet Rutha

21 year-old from SeattlePart-time Software Engineer at IntelStudent majoring in Computer Science at the University of WashingtonCashier at Macys Took classes at a local community collegeBoth parents were janitorsNo knowledge of what professional careers look like

NowBefore

Ruthas StoryAbout her (Now)21 years old, and is a software engineer at a technology company called IntelShe is currently pursing a degree in Computer Science from the University of WashingtonRaise your hand if you wouldnt mind doing some of these things?Very often we hear that LinkedIn is intimidating. Often we see people like Rutha and automatically make assumptions about her life, how she grew up, her household income, etc. Even Ive found myself looking at all the Ruthas on LinkedIn, and wonder: how could that possibly me? How could I do all of the amazing things that Rutha has done?Rutha is already a pretty impressive young woman. BUT her journey might not be what you expect. In fact, BEFORE:Before that, she attended community college in SeattleWhile in community college, she had two jobs as a secretary answering phones, and then also worked the cash register at Macys She didnt grow up in a wealthy familyShe wasnt exposed to college or professional careers growing upBoth of her parents worked day and night as janitors16 years old before there was a computer in my houseParents immigrated from a small country in Africa to start a family and provide a better life for their children. Did not learn English until she started school Without a computer, there was no easy access to Word or Google or online assignments.Everyday, after school, mother took her and her five siblings to the library to do homework on a public computer. Lucky and no one had booked the computer ahead of her; could only use it for an hour at a time.Growing up, Rutha:Didnt know what a software engineer wasShe didnt know what a business person didDidnt know the possibilities that existed for her - including everything she could achieveBUT what she did know is that she WANTED to achieve something great - and find a job where she could succeed so she could build a career for herself to make a good life for herself6

7Meet Rutha

How did LinkedIn help Rutha find new opportunities?Researched other peoples career paths by:Searching and reading about what people do, their job titles, and what they studiedSending LinkedIn messages to professionals, asking if she could interview them to learn more about how they landed their jobsConnected to a professional who could help herSpoke to a woman at a computer science coding event about her interest in software engineeringConnected with her on LinkedIn, thanked her, then asked her if she could get connected to someone working in software engineeringGot connected with a Software Engineer at Intel

The Result?

Step 1Step 2

She researched, researched, researched. She did random searches of people on LinkedIn and looked at their profiles. She looked at:What they didWhat their job titles wereWhat they studiedShe learned that there was such thing as a marketing manager at Google, and that a software engineer designs and develops computer softwareShe then sent messages to people on LinkedIn - just to learn about what they did. Why? Because asking questions didnt cost her anythingShe asked about educational pathways that led to specific job roles. What did that person study? Why? Did it help them get their current job?How did they find mentors to help them get to where they wanted to get to? She came to LinkedIn with unanswered questions, and limited knowledge, and LinkedIn allowed her to easily learn about specific careers that exist in the world - and what it took to get thereThrough this, she learned that she was interested in software engineering!How she landed her opportunity:Rutha went to a coding event hosted by her college, and met a woman at a booth. She made sure to get her business cardAfter the event, she looked up this womans profile, saw they both went to high schools in Washington, and then connected with her. In her message to her, she said its nice to meet you, and hope to stay in touch. Simple as that.She then reached out to this woman and asked if she could introduce her to a software engineer at a local company. The woman agreed, and introduced Rutha to a friendThe woman then went to Ruthas profile, and remembered who she was, and their conversation7

Even though you may not be a professional yet, LinkedIn can still help!8How can LinkedIn help you?Create and showcase your online professional brand, (hint: this is your online resume!):Your education and work qualifications (where have you worked? What do you study? What activities do you do?)Your skills (what are you good at?)Your potential (where do you aspire to work?)

Build your network of people to keep in touch with, and who can help you:Find a jobFind a mentor to learn fromShare useful information that will help you succeed in the working world

Research career paths, evaluate your options, and apply for jobsCheck out different companies, the jobs and the people who work thereCheck out universities and courses, and the careers graduates go into afterwardsFollow companies, sectors, and interesting, influential people in areas of interest

Job & Internship Opportunities!

16Why does brand matter?*Reputation.com, 2013Of employers have rejected a job candidate because of information they found about that person online*70%FACT:

And your online brand does matter! 9

Why does brand matter?*Job-hunt.org, 201016Of employers say that positive online reputation influences their hiring decisions*85%FACT:

What does this mean? The person you represent online is just as important and the person you represent during a live interview.

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Registering on LinkedInfor the first time11

www.linkedin.com (or download the app!) Registering on LinkedIn for the first time

Build a great profile

This is your online resume that never sleeps13

75% of hiring managers review LinkedIn profiles before making a hiring decision.

Make a great first impression.

http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/

75% of hiring managers review a LinkedIn profile (follow up with Justus)14

15Your profile page

On a ComputerOn your phoneClick on meClick here to edit your profile

Here are the 7 things hiring managers care most about.

http://time.com/money/3510967/jobvite-social-media-profiles-job-applicants/16

Add a professional photo

1More views with a profile photo than without14xSource: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

17

Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You dont have to enlist the help of a professional photographer ensure youre dressed professionally and alone in the shot and you can even take a photo with the help of a colleague. 17

18How important is it to smile?

You tell me!

Write a strong headline

2Explain what it is you do, and/or what you want to do!

Show your passion and interests

19

Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.19

20Below your photo and name-card you will see a range of different sections:

Write a compelling Summary

3This is your Elevator Pitch

Reference some of what you have done, some of what you are doing now, but focus on your future potential and aspirationsKeep it short; no more than 2 paragraphs21

Adding a summary of 40 words or more makes your profile more likely to turn up in a future employers search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.21

SummaryWhat are you passionate about?

What gets you out of bed in the morning?

Why do you love working at Mylan?

Summary: Your Elevator PitchWhat gets you out of bed in the morning?Why do you love your major or organizations?What can people expect when they work with you?What is your dream?What do you bring into a room?

Now onto the experience section. Before we get into what it is, I want to clarify what its not. Its not bullet points from your resume.22

Detail your Education

4Enter your School(s) and Dates

Ignore Degree field if not relevant

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Add your nonprofit program to the Education section24Connect with other alumniPay it forward: coach or mentor current students in your programStay in touch

Type your program name, and enter the relevant dates

Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience. 41% of Hiring Managers consider volunteer experience equally as valuable as professional experience

24

Detail your Experience

5Definitely include summer jobs, part-time jobs, work experience

Keep the description short e.g. use bullets

What did you achieve, deliver, learn?

25

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Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+EditingAdd examples of your work in photos presentations & videosGive a dynamic, visually appealing representation of your professional story

26

Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.26

Add skills and get endorsed 27

Adding skills and expertise also helps you show up in relevant searches!

What are your areas of expertise? Add at least 5 skills right now!TIP:If you endorse other people, they are more likely to endorse you in return!

6Other Examples:SalesPhotographyCookingCustomer Service

Dont just highlight your own skills, get endorsed!

Adding skills and expertise makes it easy for your connections to endorse you for your knowledge and strengths, and helps you show up in relevant searches. Just click edit and start adding your skills!

Be sure to endorse the skills and expertise of your connections as well it will encourage them to do the same for you.

27

Include Volunteer Experiences & Causes

7Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

2841% of Hiring Managers consider volunteer experience equally as valuable as professional experience41%

Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience. 41% of Hiring Managers consider volunteer experience equally as valuable as professional experience

28

Ask for recommendations that add credibility and flavorTips for getting strong recommendations:Ask former professors, colleagues, clients

Remind them of your past projects and accomplishmentsRecommendations should showcase a diverse set of skills & strengths29

And last but certainly not least in this section: Ask for recommendations.

There are few things that can help your job search as much as someone vouching for who you are and why you should be hired.

Ask some of your connections like former coworkers and clients to write recommendations of your work. Getting a strong recommendation usually requires asking for one, so dont be afraid to make a delicate request. Reassure someone that these can be short paragraphs, unlike the college recommendation format, and can take less than 10 or 15 minutes. 29

Lets give it a trySet up a profile from the beginningUpload a photoAdd a headlineAdd your relevant work experienceAdd at least 5-10 skillsAdd your education


NetworkLeverage your contacts for an in

Now well spend a few minutes talking about company pages.31

People of all different ages and backgrounds are on LinkedIn!32What kind of people are on LinkedIn?From students applying to internships and looking at collegesTo DJs mixing music and producing beats to play in clubs and concertsTo nurses helping to diagnose diseases and get people treatmentTo construction workers, planning how to build skyscrapers

There are tons of different types of people on LinkedIn, which means that you can get connected to many different types of opportunities on the site. 32

89% of people reach out to people they know during the job search

LinkedIn 2015

33

Use the network to open new doors

Connect with people you know

Find fellow alumni

Use messaging to reach out

https://content.LinkedIn.com/content/dam/premium/jobsearch/PDFAssets/Job_Search_Checklist.pdf?veh=www.google.com_or-search&src=or-search34

Connect with people you know

1Import your email contactsTo navigate there:My NetworkAdd ContactsNote: it auto-selects all contacts

Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You dont have to enlist the help of a professional photographer ensure youre dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.

Also, you can now include a background photo very compelling for comms teams. Create an image for a launch or campaign and send it out to employees so they can upload to their profile. 35

Run a search for a persons profile36Search for people on LinkedIn

Start with the main Search bar at the top type in a name.If you spot them go to their profile.

If you dont see them straightaway, hit Enter

Find fellow alumni

2Search by what they studied, where they work, graduation yearMake sure to include a personal note with your connection requestTo navigate there:My Network > Find AlumniStudents & Alumni tab



Use messaging to reach out to your network

3Chat-style interface for short-form and lightweight conversations.

Research what your connections have been up to (where they work, what theyve been posting, if theres jobs at their company) and use messages to connect.

Adding a summary of 40 words or more makes your profile more likely to turn up in a future employers search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.

Talk about who you are, how you got there, and where you want to go. First person!38

Lets give it a tryImport your email contactsFind and add fellow alumniSearch for other people you might knowSend a practice message to fellow colleague


JobsConnect to opportunity

Now lets dive deeper into publishing, or blogging on LinkedIn40

Job tools to help you get hired

Job search & alerts

Job recommendations

Jobs app

Network insights

https://content.LinkedIn.com/content/dam/premium/jobsearch/PDFAssets/Job_Search_Checklist.pdf?veh=www.google.com_or-search&src=or-search41

Search millions of job postings

1Filter jobs by keyword, title, company, postal code, function, industry, years of experience, and date postedSave a search result to get email alerts for new job postingsHint: if your profile is complete, youll get more relevant job listings



Network insights into the company

2See if you know anyone who works at the company to help you get an inSee if / who theyve hired from your companyGet team insights of skills & background of company employees

VO this is as strong as your network (for the first two), the more connections you have, the greater this is43

Recommended jobs tailored for you

3Recipe for relevant jobs:Set your job preferencesEnsure your profile is up-to-date

Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.

Include what you want to be found for (Jeff example he uses CEO at LinkedIn)

44

Get the LinkedIn Job Search App

4Those who apply to jobs on the 1st day theyre posted are 10% more likely to land the job.Get notified when your application has been viewed, a saved job is about to expire, or when there are new jobs that meet your search criteria

Adding a summary of 40 words or more makes your profile more likely to turn up in a future employers search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.

Talk about who you are, how you got there, and where you want to go. First person!45

Lets give it a trySet up your job preferencesSet up 1-2 email alerts for a job one of your clients is looking forDownload Job Search App and do 1-2 searches


News updates you are interested in

Your source of job-related information48LinkedIn

Groups

Pulse

Influencers and publishing

There are a few different ways that Amy can do research about the Ed-Tech Industry on LinkedIn. First, she can see what her connections are posting in these areas. But she can also do more targeted research through Pulse, Groups, and the Publishing Platform. 48

49In Pulse (also your home page!) you can select Influencers and Channels to follow for the latest news and updates

50More on Pulse: Follow people, companies, nonprofits, and channels to see their updatesright now!Sample People:Barack ObamaOprah WinfreyTim Cook, the CEO of Apple!Sample Organizations:Your schoolYour dream company to work for!Organizations where youve workedThe nonprofit youre part of!Sample ChannelsTechnologyHealthcareEngineeringSocial Impact

51Gain more general professional knowledge on LinkedIn, like interview skills

There is also information on LinkedIn about more general professional skills, like tips for interviews and about how to act and dress professionally. 51

52Join groups to contribute your own thoughts and hear other peoples opinionsFind and join groups

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In summary53

In summary:

Get your Photo and Headline up these are the first things people see

Complete these important sections Summary, Education, Experience, and Volunteer & CausesSee if you can include even more information in your profile, such as Languages or Awards

So wrapping up the Top 5 things..54

55LinkedIn All-StarFirst stop

So, using these tips and tricks, you can become a LinkedIn All-Star55

56Your career goalsNext Stop

And use the site as a platform for your career growth and success. 56

2014 LinkedIn Corporation. All Rights Reserved.2014 LinkedIn Corporation. All Rights Reserved.

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LinkedIn 101: Create a Profile and Learn the Basics!