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LinkedIn Advanced - The Next 8 Weeks LinkedIn is a professional-focused social media platform where individuals can set up

professional profiles, connect with peers and colleagues, enrich their profiles with

additional media and content and post updates about their professional activities.

The set of weekly exercises in this Advanced worksheet follows on from the LinkedIn

in 8 Weeks worksheet and builds on the foundation you set up as you completed the

introductory worksheet. This Advanced worksheet focuses on improving your profile,

helping you capitalise on sections you can add to your profile, additional features

you can take advantage of (inboxing, long-form posts, LinkedIn Pulse and more) as

well as encouraging you to evaluate outputs from your professional activities and

how you can capitalise on them in your LinkedIn profile.

Ingredients:

A LinkedIn profile

You've completed the LinkedIn

in 8 weeks worksheet

30 minutes per week for 8 weeks

An updated CV

Week 1: Improving Your Profile

Strength, Claiming Your Public

Profile URL

The LinkedIn Profile Strength Meter: you

can see the Profile Strength Meter for

your profile on the right-hand side of

your profile page.

LinkedIn rewards people who optimise

their profile and increase their profile

strength, with their profile likely to rank

higher in search results.

Image from LinkedIn Insights Why You Should Complete Your LinkedIn

Profile

LinkedIn Profile Strength

Be aware: as LinkedIn add more modules to the profile,

your profile strength may change. It's important you

check your profile strength occasionally to ensure you

are still at All Star Strength.

Articles of interest:

LinkedIn Small Business: Tips on perfecting

your personal profile:

smallbusiness.linkedin.com/professional-

branding/linkedin-profile-tips

LinkedIn Insights Why You Should Complete

Your LinkedIn Profile

www.linkedinsights.com/why-you-should-

complete-your-linkedin-profile/

Design Resumes How To Boost Your LinkedIn

Profile Strength To Gain Visibility

designresumes.com/2015/08/how-to-boost-

your-linkedin-profile-strength-to-gain-visibility/

CentreLyne LinkedIn Strength

centerlyne.com/linkedin-strength/

LinkedIn Help Centre resources:

help.linkedin.com/app/answers/detail/a_id/3

91/~/profile-strength

Reminder: LinkedIn Help Centre

LinkedIn has an excellent Help Centre where you can

browse popular help topics, search for answers from

LinkedIn and the LinkedIn community.

If you need information about how to do something on

your LinkedIn profile, such as:

Adding rich media to your profile

What a particular LinkedIn feature is intended

for (such as the different modules you can

add to your profile)

The LinkedIn Help Centre should be your first point of

contact: help.linkedin.com

Note: LinkedIn App vs LinkedIn Desktop version

If you are using the LinkedIn App on your phone or

tablet, you will notice that not all the features are

available via the App version of LinkedIn.

This may change over time, as new versions of the

LinkedIn App are rolled out, but in the interim you will

need to either:

Go to the browser on your phone/tablet and

navigate to the LinkedIn site:

www.linkedin.com and decline any prompts

to send you to the app (it helps if you close

the app before you do this)

Update your LinkedIn profile on a desktop or

laptop.

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1. Go to your profile: what is your

profile strength?

2. If it's not All Star Profile Strength,

it's time to get your profile to All

Star Profile Strength

3. To do this, you need to ensure

you have done the following:

a. Added a profile picture

b. Experience section:

added 2 positions (at

least), and written a

description of each role

in the fields provided

c. Listed 5 skill

endorsements on your

profile

d. Summary: added a

summary about yourself

e. Add the industry you

work within and your

location (e.g. postal

code) to your profile.

f. Education: added where

you went to University,

College and/or School

g. Have 50+ connections

Claiming Your Public Profile URL: gives

you a nicer looking URL for your

LinkedIn profile that you can share on

business cards or link to elsewhere.

e.g. au.linkedin.com/in/natachasuttor

which redirects to

www.linkedin.com/in/natachasuttor

instead of

https://www.linkedin.com/in/craig-

valli-3409175

4. Go to your public profile and

claim your public profile URL:

www.linkedin.com/profile/publi

c-profile-settings

Regular Tasks:

1) Accept / Ignore connections you

have received

2) Initiate a couple of requests to

connect with people on LinkedIn

3) Review recent posts and updates:

a) by companies you follow

b) by universities you follow

c) in groups you're a member of

d) In your news feed

e) By your connections

4) Posting:

a) Post a status update: You did

something great this week,

share it

b) Post something into one of the

groups you're a member: either

initiate the post, or contributing

to the discussion by

commenting on someone else's

post

Claiming Your LinkedIn Vanity URL

LinkedIn Help Centre resources:

help.linkedin.com/app/answers/detail/a_id/8

7/~/customizing-your-public-profile-url

Which Industry Do You Work In?

LinkedIn has ~147 pre-set industries for you to choose

from.

This field will be used to drive advanced searches by

industry, so consider which industry anyone searching for

you is most likely look for you in.

As an example: If you work at a university, and your job is

a researcher, where you complete research in the

Exercise & Sports Science discipline, are people more

likely to look for you in:

o Health, Wellness and Fitness, or

o Higher Education, or

o Research

While this is a personal decision: there are ample other

ways to communicate your place of work (experience),

and your job title (experience) so it might be worth

selecting the field you research in. That will be more likely

to make you findable for peers, practitioners in industry

and demonstrate where your professional focus lies.

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Week 2: Optimising Your

Profile, Being a Good LinkedIn

Citizen and Thinking About

"Collateral"

Remove buzzwords from your profile:

LinkedIn review information members

add to their LinkedIn profile

information, and summarise the Top 10

buzzwords (over)used each year.

1. It's time to review what you've

written in the Summary,

Experience and Education

sections and ensure you are not

using (or overusing) these

words.

LinkedIn recommend practices to

avoid when optimising your profile for

search: it's time to review your profile

and make sure you are being a good

citizen and correctly using your profile

fields

2. Review all sections you've

added content to in your profile

to and ensure you are not

misusing fields as these may

breach LinkedIn's Terms of

Service (you agreed to these

when you became a LinkedIn

member) and could cause your

profile to be in violation (and

there are consequences):

help.linkedin.com/app/answers

/detail/a_id/51499/kw/Practices

+to+Avoid+When+Optimizing+Y

our+Profile+for+LinkedIn+Search

Updating your headline: By default,

your headline will be your current job

title. You can change that (if your

headline is the same as your current

position, your current position won't

display in the top section of your

profile)

3. Review what's in your headline:

it will appear in search results.

Make sure it's a great call to

action for your profile and

current professional objectives

(and don't forget to avoid

buzzwords).

Reordering and rearranging sections

of your profile: you can change the

order of sections on your profile page

(e.g. Summary, Education,

Experience).

4. Rearrange your profile until you

are happy with the order:

a. ensure sections that are

important to your

professional profile and

current professional

objectives are at the

head of your profile

5. If you have added several

current positions to the

Experience section, and several

entries to the Education section,

you can rearrange the order

within sections:

Editing your profile (includes information about editing

your headline)

LinkedIn Small Business: Tips on perfecting your personal

profile: smallbusiness.linkedin.com/professional-

branding/linkedin-profile-tips

LinkedIn Help Centre resources:

help.linkedin.com/app/answers/detail/a_id/5

/kw/editing+your+profile

LinkedIn User Agreement

https://www.linkedin.com/legal/user-agreement

Overused Buzzwords

Articles of interest:

LinkedIn's 2014 list of overused words:

blog.linkedin.com/2015/01/21/brand-you-

year-how-to-brand-yourself-without-sounding-

like-everyone-else/

LinkedIn's 2013 list of overused words:

blog.linkedin.com/2013/12/11/buzzwords-

2013/

LinkedIn's 2012 list of overused words:

blog.linkedin.com/2012/12/04/buzzwords-

2012/

LinkedIn's 2011 list of overused words:

blog.linkedin.com/2011/12/13/buzzwords-

redux/

LinkedIn's 2010 list of overused words:

blog.linkedin.com/2010/12/14/2010-top10-

profile-buzzwords/

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b. Review the order of

those sections, and

rearrange until you are

happy with the order

c. Ensure

positions/experience/pu

blications/projects that

are important to your

professional profile and

current professional

objectives are at the

head of these sections

Start thinking about "collateral": For this

series of exercises, start to think about

your professional activities, and the

outputs from them, as collateral:

Do you give presentations to

the public: do you have

presentation slides or videos of

you guest speaking (or are they

available online)?

Are there photos of you acting

in your professional capacity or

undertaking activities you want

to show to your professional

connections and/or

prospective employers?

Do you create documents or

designs that you can share with

the public?

Have you written or co-written

publications, and are these

available online (i.e. within your

institutions digital repository or

on an online journal's site)?

Start identifying potential collateral

that you could use to enrich your

LinkedIn profile and capitalise on to

build your professional profile:

6. Compile a list of URLs where this

information is.

7. Where the content isn't online

but is in electronic format,

collate it into a folder.

Regular Tasks:

1) Accept / Ignore connections you

have received

2) Initiate a couple of requests to

connect with people on LinkedIn

3) Review recent posts and updates:

a) by companies you follow

b) by universities you follow

c) in groups you're a member of

d) In your news feed

e) By your connections

4) Interact with your connections:

a) Like or comment on an update

from one of your connections

5) Posting:

a) Post a status update: You did

something great this week,

share it

b) Post something into one of the

groups you're a member, either:

i) initiate the post, or

Be careful what you gather as collateral

Make sure it's not confidential or commercially sensitive

information. And it must be material you have the rights

share with respect to Copyright law and Intellectual

Property rights*.

And your role in creating the material should be clear

and obvious in the file/item itself*.

Plus you should ensure content you share works within

other parameters, e.g.:

Media and Social Media Policy at your

workplace

Code of Conduct at your workplace

*see Week 5: Adding Rich Media for more discussion and

suggestions about this.

Rearranging sections on Your LinkedIn Profile

LinkedIn Help Centre resources:

help.linkedin.com/app/answers/detail/a_id/2

904/~/rearranging-sections-on-your-profile

help.linkedin.com/app/answers/detail/a_id/2

838/ft/eng

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ii) contributing to the

discussion by commenting

on someone else's post

5) Continue to identify potential

collateral that you could use to

enrich your LinkedIn profile and

capitalise on to build your

professional profile:

a) Compile a list of URLs where this

information is.

b) Where the content isn't online,

collate it into a folder.

Week 3: Enrich your profile:

adding Publications, Projects

and Volunteer Positions

Publications: if you have authored, or

co-authored, publication(s) relevant to

your professional profile: it's time to

add these to your profile.

1) Add each publication to the

Publications section of your

LinkedIn Profile

a) if a copy is online, i.e. in a

research repository or online

journal, add a link to the

document

b) if there are co-authors, tag

them

c) if you have publications

accessible elsewhere online,

consider adding links to these

too

d) Make sure you add an abstract

or description about the

publication

e) Don't forget: You can change

the order of publications within

the Publications section

Projects: if you have been involved

with projects, it's time to add them to

your LinkedIn profile.

2) Add each project to the Project

section of your LinkedIn Profile

a) If there is a website for the

project, add the URL

b) Indicate the start and end date

(date range), or the month and

year of the project

c) Add team members to the

project: tag other LinkedIn

members who were involved

d) Make sure you add a

description of the project

Volunteering Experience: if you hold

Projects

LinkedIn Help Centre resources:

help.linkedin.com/app/answers/detail/a_id/4

3524/~/adding-and-editing-projects-on-your-

profile

Publications

Articles of interest

Impactstory How to become an academic

networking pro on LinkedIn:

blog.impactstory.org/linkedin-networking

LinkedIn Help Centre resources:

help.linkedin.com/app/answers/detail/a_id/5

6598/~/adding-or-changing-publications-on-

your-profile

help.linkedin.com/app/answers/detail/a_id/2

838/ft/eng

Reminder: When you're sharing research publications

If you're sharing research output (papers etc, make sure

the content you share (and how you refer to it) fits within

parameters which may dictate who/what/where/how

that publication gets shared such as:

Research Publications policies

Grant Agreements etc with external parties

If you're a postgraduate student or researcher on staff

with a University, you should submit your research output

to the digital repository for your institution.

The Repository Librarians will ensure you are uploading

the right version of papers into the repository (particularly

important where you've submitted that paper to a paid

access journal).

Once it's in the repository:

You can add the URL to the publications

section of your LinkedIn profile (and other

professional profiles)

Your publications will be retrieved for searches

on your organisation's Library system and/or

research repository

You will normally get access to readership

reports, views and other analytics for your

publication in the repository: those are

important metrics to help you evaluate how

effectively you are promoting your research ;)

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(or have held) volunteer position(s)

with a recognised organisation, it's

time to add these to your LinkedIn

profile.

3) Add each position to the Volunteer

Experience section of your LinkedIn

Profile

a) If the organisation you volunteer

with has a company page on

LinkedIn, made sure you tag

their company page.

b) Indicate the start and end date

(date range), or the month and

year of your volunteer role

c) Add the role: where you have

fulfilled different roles for a

single organisation over a

period of time:

i) you should add these

separately

ii) differentiate by role title and

date range of each position

d) Make sure you add a

description to each position

Regular Tasks:

1) Accept / Ignore connections you

have received

2) Initiate a couple of requests to

connect with people on LinkedIn

3) Review recent posts and updates:

a) by companies you follow

b) by universities you follow

c) in groups you're a member of

d) In your news feed

e) By your connections

4) Interact with your connections:

a) Like or comment on an update

from one of your connections

5) Posting:

a) Post a status update: You did

something great this week,

share it

b) Post something into one of the

groups you're a member, either:

i) initiate the post, or

ii) contributing to the

discussion by commenting

on someone else's post

6) Continue to identify potential

collateral that you could use to

enrich your LinkedIn profile and

capitalise on to build your

professional profile:

a) Compile a list of URLs where this

information is.

b) Where the content isn't online,

collate it into a folder.

Week 4: Enrich your profile:

adding Certifications, Test

Scores, Courses etc

Certifications: if you have professional

certifications either from official

LinkedIn Partners (such as Microsoft,

Coursera, lynda.com, Hubspot, edX

and etc) or from another certification

provider, you should add this to your

LinkedIn profile.

1) Add the certifications module to

your LinkedIn Profile and start

adding any certifications:

a) Add the name of the

certification (official title of the

certification you achieved)

LinkedIn Certifications

Articles of interest:

LinkedIn Blog Showcase your Professional

Certifications on LinkedIn

blog.linkedin.com/2014/11/20/showcase-your-

professional-certifications-on-linkedin-in-one-

click/

LinkedIn Help Centre resources:

help.linkedin.com/app/answers/detail/a_id/4

4644/~/adding-or-changing-certifications-on-

your-profile

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b) Add the certification authority

(who you studied with)

c) Their license number (if

available)

d) A URL to the certification

e) Dates for the certification: start

date and end date (if it expires)

f) Some providers, like edX have

buttons that automate adding

your certifications to your profile

(you can edit this after it has

been added).

Test Scores: primarily aimed at students

who may not have professional

experience but who have performed

well at standardised tests. Can also be

used by people who have sat industry-

recognised tests.

2) Do you have test scores for

particular industry tests and/or from

standardised tests that you want to

publicise on your LinkedIn Profile? If

so: add them to the Test Scores

section.

a) Add the title of the test, the

date you sat it and the score

into the fields available

b) You can indicate which position

you occupied in this section too

c) Make sure you add a

description of the test score

Courses primarily aimed at students

who may not have professional

experience but who have completed

specific units and want to display them

on their profile.

3) Are you currently studying towards

a university or post-secondary

course? Have you added the

course itself to the Education

section of your profile?

If so, you could profile specific units

you have completed to

prospective employers and your

professional connections? If you

want to highlight specific units

you've studied - in addition to

adding the course itself to the

Education section of your profile -

add the units to the Courses

section.

a) Add the title of the course and

the course

b) You can associate it with an

active course that you have

listed in your Education section.

Regular Tasks:

1) Accept / Ignore connections you

have received

2) Initiate a couple of requests to

connect with people on LinkedIn

3) Review recent posts and updates:

a) by companies you follow

b) by universities you follow

c) in groups you're a member of

d) In your news feed

e) By your connections

4) Interact with your connections:

a) Like or comment on an update

from one of your connections

5) Posting:

a) Post a status update: You did

something great this week,

share it

b) Post something into one of the

groups you're a member, either:

i) initiate the post, or

LinkedIn Courses

LinkedIn is a US platform, what they refer to as courses

would be units within a course e.g. Marketing 101 in the

Bachelor of Business, where Marketing 101 is the unit and

what LinkedIn mean by course.

You can read about courses, and some of the other

fields aimed at teens, on the LinkedIn Family Centre

section of the LinkedIn Help Centre:

help.linkedin.com/app/safety/answers/detail/a_id/38598

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ii) contributing to the

discussion by commenting

on someone else's post

6) Continue to identify potential

collateral that you could use to

enrich your LinkedIn profile and

capitalise on to build your

professional profile:

a) Compile a list of URLs where this

information is.

b) Where the content isn't online,

collate it into a folder.

Week 5: Adding rich media

What can we do with collateral: You

should have been identifying and

gathering "collateral" since Week 2,

outputs from your professional

activities you may be able to use to

enrich your LinkedIn profile and

additionally demonstrate your skills

and abilities.

1. Go through each item, and:

a. consider what you can

do with it in the light of

the What to do with Rich

Media on Your LinkedIn

Profile flowchart below

Image from EllipticalPointOfView.com Resources:

What to do with Rich Media on Your LinkedIn Profile

[Flowchart]

b. Based on the chart:

where you can upload

the item directly to your

profile, do so.

c. Based on the chart:

Where the item is more

appropriate as a status

update, post a status

update to share that

item

Supported 3rd Party Providers:

Sometimes it's preferable to host rich

media content elsewhere, on a

supported 3rd party provider, and link

in to your LinkedIn Profile:

Builds your profile on an

additional platform geared

towards featuring, displaying

and propagating that type of

content

Analytics for views and other

actions are available from the

3rd party provider

Reminder: Be careful what you upload to LinkedIn or

other sites as part of your professional portfolio

Make sure it's not confidential or commercially sensitive

information. And it must be material you have the rights

share with respect to Copyright law and Intellectual

Property rights*.

And your role in creating the material should be clear

and obvious in the file/item itself*.

Plus you should ensure content you share works within

other parameters, e.g.:

Media and Social Media Policy at your

workplace

Code of Conduct at your workplace

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The next step is to look at content you

are hosting, or can host, elsewhere

and leverage that on your LinkedIn

profile:

2. Where you have an account on

a third party provider, go

through each item you didn't

upload directly to your LinkedIn

profile, and:

a. Ensure you've uploaded

to that account

b. Link in that content to

your LinkedIn Profile, or

c. Based on the chart:

Where the item is more

appropriate as a status

update, post a status

update to share that

item

Regular Tasks:

1) Accept / Ignore connections you

have received

2) Initiate a couple of requests to

connect with people on LinkedIn

3) Review recent posts and updates:

a) by companies you follow

b) by universities you follow

c) in groups you're a member of

d) In your news feed

e) By your connections

4) Interact with your connections:

a) Like or comment on an update

from one of your connections

5) Posting:

a) Post a status update: You did

something great this week,

share it

b) Post something into one of the

groups you're a member, either:

i) initiate the post, or

ii) contributing to the

discussion by commenting

on someone else's post

6) Continue to identify potential

collateral that you could use to

enrich your LinkedIn profile and

capitalise on to build your

professional profile.

Week 6: Other Profile sections

to consider

Explore the other sections you can

add to your LinkedIn profile: add them

as relevant:

1) Interests: if you want to outline

specific professional and/or

research interests that you have

not mentioned elsewhere in your

profile (i.e. in your Summary), this is

the place to list them. You can also

include personal interests, where

you want to display those to your

professional connections.

2) Advice for contacting: you can

add information about

opportunities you're interested in

hearing about (i.e. research or

professional collaboration, job

opportunities) as well as your

availability.

Adding rich media content to your LinkedIn profile or in a

status update

LinkedIn Help Centre resources:

Formats & File Sizes supported by LinkedIn

help.linkedin.com/app/answers/detail/a_id/3

4327/~/supported-providers-and-content-

types-for-work-samples-on-your-profile

Third part providers supported by LinkedIn ,

see full list embed.ly/providers

Sharing a file in a status update:

help.linkedin.com/app/answers/detail/a_id/4

34/kw/add+photo+to+status+update

Editing your LinkedIn Profile and sections you can add

LinkedIn Help Centre resources:

help.linkedin.com/app/answers/detail/a_id/5

/kw/editing+your+profile

help.linkedin.com/app/answers/detail/a_id/1

284

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3) Languages: where you speak

several languages

4) Organizations: are you the member

of any professional associations or

industry bodies i.e. ALIA, ACS and

etc? Add them to this section.

5) Patents: if you've applied for or

received a patent, add it.

4) Causes you care about: if you

have specific not-for-profit causes

and/or organisations you support

and you want to display this on

your professional profile, add them

to this section. If the organisation

you volunteer with has a company

page on LinkedIn, made sure you

tag their company page.

6) Supported Organisations: Similar to

Volunteer Experience.

7) Volunteering opportunities -

(separate to Volunteering

Experience): if you're interested in

promoting yourself to volunteer

organisations

8) Personal details: allows you to add

a birth date. Suggest you do not

take advantage of this feature.

Regular Tasks:

1) Accept / Ignore connections you

have received

2) Initiate a couple of requests to

connect with people on LinkedIn

3) Review recent posts and updates:

a) by companies you follow

b) by universities you follow

c) in groups you're a member of

d) In your news feed

e) By your connections

4) Interact with your connections:

a) Like or comment on an update

from one of your connections

5) Posting:

a) Post a status update: You did

something great this week,

share it

b) Post something into one of the

groups you're a member, either:

i) initiate the post, or

ii) contributing to the

discussion by commenting

on someone else's post

6) Continue to identify potential

collateral that you could use to

enrich your LinkedIn profile and

capitalise on to build your

professional profile

Week 7: Inboxing and

Revisiting Your Contact

Information

Inboxing: LinkedIn has its own internal

messaging solution, so you can

privately message connections.

LinkedIn's inbox has more in common

with an email inbox, than Facebook

messaging does (which operates more

like chat).

You may also find you receive

messages from recruiters, or EDMs from

other companies via the LinkedIn

inbox.

1. Go to the inbox icon (top

menu, looks like 2 talk balloons):

Personal Details

Think carefully about what you want visible to the public

and/or your connections, suggest only email address

and never publish your birth date or highly personal

information.

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a. If you scroll over it, you'll

see a drop down with

recently received

messages.

b. You can also click on the

talk button, to go to your

inbox to see all your

messages.

Revisiting Your Contact Info: Now

you've had 15-16 weeks to experience

LinkedIn and to see how

communications happen within the

platform: via status updates &

comments, messaging to your inbox,

within groups etc; it's time to revisit the

contact information you've associated

with your LinkedIn profile.

This contact info may be different to

the contact information you have set

for your LinkedIn account:

Contact info: what you want to

show the public and/or

connections. You access this

information via your LinkedIn

profile page.

Privacy and Account Settings:

this contact info determines

how LinkedIn contacts you and

authenticates you. You access

this information via the Privacy

& Settings drop down at

account level

2. Review the Contact info

associated with your profile, on

your LinkedIn Profile page and

confirm:

a. you are happy with the

information you are

sharing with the public,

and

b. the information you

share to your

connections only

Regular Tasks:

1) Accept / Ignore connections you

have received

2) Initiate a couple of requests to

connect with people on LinkedIn

3) Review recent posts and updates:

a) by companies you follow

b) by universities you follow

c) in groups you're a member of

d) In your news feed

e) By your connections

4) Interact with your connections:

a) Like or comment on an update

from one of your connections

5) Posting:

a) Post a status update: You did

something great this week,

share it

b) Post something into one of the

groups you're a member, either:

i) initiate the post, or

Editing Contact Info on your LinkedIn Profile and how it

works

LinkedIn Help Centre resources:

help.linkedin.com/app/answers/detail/a_id/3

4986/~/profile-contact-info-button---overview

www.ellipticalpointofview.com ©Natacha Suttor Last Updated: 28/02/16 Page | 12

ii) contributing to the

discussion by commenting

on someone else's post

6) Continue to identify potential

collateral that you could use to

enrich your LinkedIn profile and

capitalise on to build your

professional profile

Week 8: Posts and LinkedIn

Pulse

Posts: LinkedIn has added the ability to

write long-form posts (like a blog post)

for users (NB: it's not available in every

location as yet).

If you have access to post, you will see

the "Write A Post" button next to the

"Share an Update" and "Upload a

Photo" buttons.

1. If you click on the "Write a Post"

button, you'll see the Your Posts

screen:

2. LinkedIn will list your posts (and

drafts) as well as suggested

writing ideas

3. Writing posts:

a. LinkedIn provides a

simple WYSIWYG editor

for you to write the posts

- you can embed

content from supported

providers, format text

content, add links.

b. You can add a header

image, suggested

dimensions: 700 x 400

pixels

Writing Long Form Posts on LinkedIn

LinkedIn Help Centre resources:

help.linkedin.com/app/answers/detail/a_id/4

7445/~/long-form-posts-on-linkedin---overview

Writing posts

People who write posts, generally do so in one of 3 ways:

Drive traffic to their professional blog: write a short

overview and provide a link where people can

read more (normally there are richer analytics on

the blog side)

Drive traffic/views to content they have on other

sites: Write a small post with content embedded

from supported 3rd party providers

(presentations, video etc) (normally there are

richer analytics on the 3rd party provider side)

Write a complete post within LinkedIn: where it's

too much work to establish and maintain a

separate blog and the features provided by the

simple WYSIWYG editor and/or ability to embed

will enable the content to be posted (without the

additional workload of managing content

elsewhere).

As stated elsewhere: don't write about not confidential or

commercially sensitive information.

Plus you should ensure content you share works within other

parameters, e.g.:

Media and Social Media Policy at your workplace

Code of Conduct at your workplace

If you're sharing research output (papers etc,

make sure the content you share (and how you

refer to it) fits within parameters which may

dictate who/what/where/how that publication

gets shared such as:

o Research Publications policies

o Grant Agreements etc with external

parties

And your post should be yours: material you have the rights

share with respect to Copyright law and Intellectual Property

rights*:

Where you reference others work, you should

appropriate acknowledge the owners of the

material.

Where you intend to include others' work, you

should seek permission to do so from the rights

holder for that work.

Before you post

Be aware: Posts are not edited, peer reviewed,

approved or curated and you are writing for a wider,

professional audience from many different backgrounds

and opinions who do not necessarily have an academic

background in the area.

Where you are writing on a contentious topic, you

should prepare for commentary from an audience from

many different backgrounds and should have a strategy

in place for acknowledging, responding to it and/or

rebutting with relevant facts as required.

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4. If you've published a post:

a. You will see in the Posts

section at the head of

your LinkedIn profile

section

b. You will have access to

statistics for the post(s)

LinkedIn Pulse: LinkedIn collates posts

from LinkedIn Users - including yourself

if you decide to write posts - and from

LinkedIn Influencers into its publishing

platform: LinkedIn Pulse.

You access LinkedIn Pulse under the

Interests menu in the top menu.

You can find posts, follow

people who post (including

LinkedIn Influencers) via

LinkedIn Pulse.

See the different topics

(curated for you based on your

profile) via the Pulse menu:

NB: you can also write a post

from this screen too.

It's time you find posts and people to

follow:

1. Look at the topics suggested to

you (as well as the wider list of

topics in the menu)

a. Read a post or two in the

topics that interest you

b. Like/Comment on a post

c. Follow a topic (also

called channels)

2. Look at the Influencers

suggested to you (as well as the

wider list of influencers)

a. Read a post or two by

influencers

b. Like/Comment on a post

c. Follow an influencer

Regular Tasks:

1) Accept / Ignore connections you

have received

Channels and Influencers

Articles of interest

LinkedIn's Top 10 Influencers of 2015

lists.linkedin.com/2015/top-voices/influencers

LinkedIn Pulse: Top 10 Influencer Posts 2014 (by

page views):

https://www.linkedin.com/pulse/most-

popular-influencer-posts-chip-cutter

LinkedIn Blog: Best of 2013: The 20 Stories That

Mattered Most to Professionals This Year:

blog.linkedin.com/2013/12/05/best-of-2013-

the-stories-that-mattered-most-to-

professionals-this-year/

LinkedIn Help Centre resources:

help.linkedin.com/app/answers/detail/a_id/5

008/ft/eng

help.linkedin.com/app/answers/detail/a_id/4

4732/related/1

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2) Initiate a couple of requests to

connect with people on LinkedIn

3) Review recent posts and updates:

a) By companies you follow

b) By universities you follow

c) In groups you're a member of

d) In your news feed

e) By your connections

f) From LinkedIn Pulse

4) Interact with your connections:

a) Like or comment on an update

from one of your connections

5) Posting:

a) Post a status update: You did

something great this week,

share it

b) Post something into one of the

groups you're a member.

6) Continue to identify potential

collateral that you could use to

enrich your LinkedIn profile and

capitalise on to build your

professional profile

Networking on LinkedIn

Articles of interest

Impactstory How to become an academic

networking pro on LinkedIn:

blog.impactstory.org/linkedin-networking

Harvard Business Review: An Introvert's Guide

To Networking hbr.org/2012/01/the-introverts-

guide-to-networ