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Linkedin Benefits to you
• Establishing an online presence/resume
• Networking opportunity • With peers
• With thought-leaders
• With employers
• Career-related advice/articles
• Career Trends
• Finding/Applying to Jobs
Part 1
Creating an account
Join Now
Contacts
Your Professional Profile
Confirm Your Email Address
Check your e-mail
Welcome to LinkedIn!
Follow Thought Leaders
Who/What are Thought Leaders?
• Not just any professionals, but 150 of the most influential thought leaders on LinkedIn who will be sharing unique knowledge and professional insights.
• Starting today, you can follow the likes of Richard Branson, Tony Robbins, Caterina Fake, Craig Newmark, President Barack Obama, Governor Mitt Romney, and many more.
• Read what they are saying, like and comment directly on their posts, and share with your network.
Add more people
More contacts = more connections More connections = better opportunities
Use your older e-mail addresses
Part 2
Editing Your Profile
Edit your profile
Edit your profile
Edit your profile
Edit your profile
Upload Your Picture
• A blank profile will not get a lot of attention that you need.
• Make sure it is a professional-looking picture
Add Your Skills
Commonly Used Skills
Business Administration • Knowledge of Payroll, A/P, A/R, G/L, and Taxation
• Knowledge of the principles of Finance
• Knowledge of GAAP
• Knowledge of QuickBooks and Peach Tree Accounting software
• Knowledge of the principles of Economics
• MS Office: Word, Excel, PowerPoint
For a quick list, go to http://onetonline.org and check out the common skills for
your position
Commonly Used Skills
Use These Skills Customer Service Skills
MS Office: Word, Excel, PowerPoint
Data Entry Skills
Keyboarding Skills (WPM)
Communication Skills
Organizational Skills
Management Skills
Language Skills
DO NOT Use These
Internet Search
Detail-oriented
Hardworking
Problem-solving Skills
What do you do?
Editing Your Profile
Part 3
Your Profile Summary
Your Profile Summary
5 Essential Tips for a KILLER LinkedIn Summary By Brenda Bernstein
First impressions count and your LinkedIn Summary is the first opportunity a potential employer has to find out who you are beyond a photo and a job title. So, make the most those precious moments. Follow these 5 essential tips to impress employers instead of making them yawn. Implement all 5 of these tips and your LinkedIn Summary will help that phone start to ring!
Tip # 1 Never leave the Summary section blank!! A blank Summary means that the first thing an employer sees is your Experience section. Your profile will then be like a resume without a Summary statement at the top, or like a term paper without an introduction.
How will recruiters and hiring managers know where to focus or what to concentrate on in your LinkedIn profile if you do not point them in the right direction?
Tip # 2 Use all 2,000 characters. If you do not take advantage of this opportunity to write 2,000 characters about yourself, you are missing out on essential keyword optimization.
Although the MOST important spots for keywords are your Headline, Specialties and Job Titles, your Summary section counts too.
Load it up with keywords that the next recruiter or hiring manager will be searching for! Using all 2,000 characters will also give you an opportunity to implement TIPS #3, 4 and 5 below.
Tip # 3 Tell stories. Share your accomplishments. Everyone likes a good story. If you can grab some attention with something about yourself that we wouldn’t know from your resume bullets, you’re heading in the right direction.
Jason Alba in particular suggests writing PAR (Problem – Action – Result) stories in your summary statement. I would recommend including at least one, and also including up to three bullets with your top accomplishments. Can you “wow” a recruiter or hiring manager with one of your experiences/achievements? Why hope that they’ll make it far enough in your Experience section to read about what you’ve done?
The Summary is your first chance. Grab it.
Tip # 4 Break it up with Headers, Sub-Headers & Graphics! Don’t expect anyone to read a big block of text with no graphic interest. Make it visually easy to read. Also, think of some good headlines and taglines that you can use within your Summary. Here are some examples of headers: ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ PROCUREMENT AND TREASURY SPECIALIST: INCREASING THE BOTTOM LINE ON GLOBAL ACCOUNTS ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ CREATIVE, STRATEGIC MARKETER | OUT-OF-THE-BOX CORPORATE IDENTITY DESIGNER ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬BUSINESS-SAVVY CORPORATE COUNSEL: MANAGING LEGAL ISSUES TO ADVANCE CORPORATE GOALS
Tip # 4 continued
And here are suggestions of subheaders, some of them general and some more specific:
RESULTS: CAREER HIGHLIGHTS: BUILDING TRUST | ENGINEERING WINNING TEAMS AWARD-WINNING PERFORMANCE | SURPASSING TARGETED GOALS
These sub-headers are an opportunity to brand yourself. Do you know what your strengths are? Put them in your summary. Using sub-headers to do it works wonders.
Tip # 4 continued
Note: Each of those lines across the page that you see above takes up 42 characters.
If you need those 42 characters for something else, you might use other graphic elements like stars and bullets.
Here are some that work: ◙ ❖ ■ ★ ►
Using these symbols, along with headers and sub-headers to break up text, will engage your readers and make your Summary a lot more catchy and interesting to read!
Tip # 5 Include your contact information. Make it easy for people to find you. If you’re comfortable, include your phone number and e-mail. Or just include your email, or perhaps a special e-mail you use just for LinkedIn, so if you get spammed you can easily close the account. Finally, make it enticing to contact you! For example: ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Seeking a true contributor who goes beyond what’s required to exceed project goals? CONTACT ME: ❖ xxxxxx @verizon.net ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ TO OPTIMIZE YOUR ORGANIZATION’S ROI: John Jones ◙ xxxxxx @gmail.com ◙ 555.123.4567
Extra Tips
NOTE: Do NOT put your contact information in your name field. Doing so is against LinkedIn’s Terms of Agreement and you could get your account shut down. You definitely do NOT want that to happen!
Finally, I didn’t make this one of my tips, but please, please, please make sure that no spelling or grammatical errors appear in your Profile Summary – or ANYWHERE in your LinkedIn profile.
Why would you kill your chances of getting a job with something so easily rectified? Now you have your work cut out for you. What are you waiting for? Get that phone ringing NOW!
Part 4
Your Projects
Projects
Projects
Project URL
Projects
Projects
Part 5
Review your profile
Your Profile
Your Profile
Part 6
Make Connections and Join Groups
Make Connections
Make Connections
Join a Group
Join a Group
Find a Group
Search for: Project Management Organization DeVry Keller NJ
Part 7
Finding Jobs
The Jobs Tab
Specified Job Search
Filtering Jobs
Applying Online
Part 8
Improving Your Profile
10 Simple Ways to Improve Your LinkedIn Profile
by Lisa Kalner Williams
1. Upload a decent photo
Your LinkedIn profile photo sets the tone for everything else a viewer will experience on your page — just like match.com or Instagram, except it’s more professional
It's the world's largest professional network. So that means:
No blurry photos
No photos of you cropped out of a group shot
No photos of you at a ball park (unless you're gunning to work for one)
No avatars
And for goodness sake, no selfies! (That's mobile camera speak for self-portraits.)
2. Your headline = you, not your job The headline of your LinkedIn profile is highly searchable. I know that no one on LinkedIn (or Google for that matter) is looking for "founder of Sierra Tierra Marketing."
So I list something more search-friendly that speaks of what I do on a daily basis — and for which people may want to hire me. "Social media consultant specializing in analysis, strategy, and instruction.
Author | Speaker | Educator" paints a much better picture of who I am and how I can help potential clients and agencies with social media marketing.
3. Make your summary shine Don't let the positions in the "Experience" section do all the talking about your professional abilities. Many recruiters and potential clients won't take the time to scroll that far without incentive.
How have you excelled at your job? Why do you often get promotions? Why did that last person tap you on the back (or send you an email) with "NICE JOB!"?
Find common traits and spell it out in the summary, preferably with numbers or percentages of related increases (of sales) or decreases (of expenditures).
4. Update your most recent job Even if you're not actively looking for employment, review what your most recent entry is under "Experience." Do you have a new title? New responsibilities? A recent accomplishment that speaks of your professional prowess? Be sure to list those here.
5. Add visuals to your experience LinkedIn allows you to upload images, documents, and videos to each job you list under "Experience."
Why not liven up that section with visuals that show the greatness of which you're capable? If you're a graphic designer, professional organizer, or landscape artist, show off your most stunning accomplishments. If you're a storyteller, community activist, or professional athlete, use video to show your work in action.
6. Join more groups At times LinkedIn might not seem like it, but it is considered by many to be a social network.
Demonstrate your ability to network with like-minded professionals by joining LinkedIn groups.
Look at your coworkers' and competitors' profiles to see which groups they've joined — pick the best of the bunch you find there.
7. Follow some influencers By following LinkedIn "influencers," you give viewers a sense of which thought leaders you respect — whether it be President of the World Bank Jim Kim, industrial psychologist Dr. Marla Gottschalk, or Nancy Lublin of DoSomething.org (or all three).
Influencers regularly post to LinkedIn, so you'll also be able to comment on and share articles that are meaningful to you. WARNING: Don’t post as you would on Facebook.
8. Follow your own company It's surprising how many employees do not follow their own company's page on LinkedIn. Where's the company pride, people? Seriously, show that you're a proud team player and affiliate yourself with your current employer's page.
9. Select skills and expertise that you want to be endorsed for There is a ton of controversy over the value of LinkedIn endorsements. But you know what? They're here to stay, at least for the foreseeable future. So use them to your advantage. Make sure that you list only the skills for which you want to receive a thumbs up. Hide skills that will not speak well to the place you are now and the path you wish to follow in your career.
10. Edit your contact information Where to edit your contact information on your LinkedIn profile
Did you sign up for LinkedIn with your work email address? Is that address still valid?
It would be a shame for you to do the nine previous steps and then have a potential client or recruiter write to an outdated address.
The difference between a successful person and others is not a lack of strength, not
a lack of knowledge, but rather a lack of will -Vince Lombardi
