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#OiWest
Marketing That Changes Lives.
@JeremyWaite Head of Strategy, EMEA Salesforce Marketing Cloud
“Marketing used to be about creating a myth and selling it. It’s now about finding a truth and sharing it.”
Marc Mathieu Unilever SVP Marketing
“We ask too much of technology and not enough of ourselves.”
Nate Silver @natesilver538
Introducing the Salesforce Customer Success Platform
Helping Your Customers Love You
The Internet of Customers Data From Devices, Apps, Sensors And More Should Improve Their Experience
We Need To Build Loyal Relationships. Faster.
UNKNOWN KNOWN 1 : Many Marketing 1 : 1 Customer Journeys
There’s No Such Thing As… @Scobleizer
#BigData
5B Smartphones
by 2017
550M+ Social Networks, Blogs & Forums
(inc. Dark)
What is #BigData?
2.5 Quintillion
bytes of data every day
Social
Customer Purchase
Connected
36 37 38 40 41 42 39
37º 38º 40º 41º 39º
39º CELSIUS
• 8,000 Data Points / Second per Bed • A 20 Bed ICU Is Responsible For 9.3m Decisions / Year
How will you turn billions of events into proactive engagement?
Single View What Does It Look Like?
Sales
Service
Apps
Marketing
Analytics
Communities
Devices
What if your was all connected?
Precision Marketing Building A Customer Company
Real-‐Time Events
Rich Contextual Data
101110110001000111110100101010101100001001011011100010000100010001101110110001000111110100101010101100001001011011100010000100010001101110110001000111110100101010101100001001011011100010000100010001
Analyse
Capture
Compute The Perfect Response
Deliver The Precise ac<on Proac<vely and In Context
“Information is powerful but it is how we use it that will define us.”
Avinash Kaushik @avinash
1% à £200m
“Technology is nothing. What’s important is that you have faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”
Steve Jobs Apple, NeXT, Pixar
@HackingData
thank y u
@JeremyWaite
