1.Social Media - an opportunity or a time waster Michael Collins TravelMedia.iewww.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie

2. join the conversation@TravelMedia_iewww.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 3. hashtag#TravelCC13www.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 4. www.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 5. www.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 6. YouNo Facebook page is better than an idle page.It sends out the wrong message.62% - 46Most Likes is Marble City Travel - 3,932.32 active (43%)A lot of inactive accountsHilary Murphy Travel 806 followers, April 201322% - 16 9 active (12%)www.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 7. Social Media - an opportunity or a time waster It is not a waste of time if you get it right, but you are wasting your time if you dont do it right.www.travelmedia.ie11/8/2013|@travelmedia_ie|facebook.com/travelmedia.ie7 8. Do I need to be social? You need to be where your audience is. If they are online, then yes.www.travelmedia.ie11/8/2013|@travelmedia_ie|facebook.com/travelmedia.ie8 9. www.travelmedia.ie11/8/2013|@travelmedia_ie|facebook.com/travelmedia.ie9 10. There are no experts Expert today, has been tomorrow Its moving too fastwww.travelmedia.ie11/8/2013|@travelmedia_ie|facebook.com/travelmedia.ie10 11. Global Travel Social Statswww.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 12. You againNo Facebook page is better than an idle page.It sends out the wrong message.62% - 46Most Likes is Marble City Travel - 3,932.32 active (43%)A lot of inactive accountsHilary Murphy Travel 806 followers, April 201322% - 16 9 active (12%)www.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 13. Facebook Pluginwww.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 14. Why the FB Plugin? Why send them off to Facebook? Is Facebook not a tool to get customers to your site in the first place? Social proof friends are Fans A potential or current customer may only visit your site once, but they spend all day on Facebook When they are on your site they are warm to becoming a Fanwww.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 15. Social Irelandwww.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 16. Scary?www.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 17. Video TakeawaysEmail Pass Some US universities have stopped distributing email accounts Generation Y and Z consider email pass Communication tools are generational, fax, email, social You and I (X) are hooked on email. Millennials skipped emailYouTube2nd largest search engine in the world After Google Owned by Google www.travelmedia.ie|@travelmedia_ie|facebook.com/travelmedia.ie 18. Millennials