MICHAEL COLLINS TravelMedia.ie@TravelMedia_ie

LESLIE GRAHAM Unravel Travel TV@UnravelTravelTV

Presentation on SlideShare

(Click here to edit body)

(Click here to edit Title)

(Click here to edit body) B2B60,000 - 200

(Click here to edit Title)

(Click here to edit body) B2CB2C13K – 13m

We publish video every day of the week.

• Cisco forecast video will represent 69% of all consumer-based Internet traffic by 2017.

• This is expected to rise to 80% by 2019.

(moz.com)

1.YouTube v native.2.Social.3.Page setup. 4.SEO for YouTube.5.Playlists and view-times.6.Money7.Language8.Apps.

Native v YouTube• 2015 native video on social• Has the pendulum swung too far?• Facebook video is ephemeral. Timeline, then gone.

Not paid. Zero reach.• Facebook does not appear in search results.• More control in YouTube. Playlists, trailor videos etc.• Different plays, not one v the other.

SOCIAL

(Click here to edit Title)

(Click here to edit body)

(Click here to edit Title)

Do Not Dump and

Run on YouTube

(Click here to edit Title)

(Click here to edit body)

(Click here to edit Title)

(Click here to edit body)

(Click here to edit Title)

(Click here to edit body)

(Click here to edit Title)

(Click here to edit body)

50%

PAGE SETUP AFFECTS SEO

(Click here to edit Title)

(Click here to edit body)

(Click here to edit Title)

(Click here to edit body)

Advanced Setting

Seed new videos with budget

SEO for YouTube

SEO 1011. Biggest search engine in the world?

SEO 1011. Biggest search engine in the world?2. Who owns YouTube?

SEO 1011. Biggest search engine in the world?2. Who owns YouTube?3. 2nd biggest search engine?4. Facebook video in Google search results? 5. Google prioritize YouTube video results?

(Click here to edit Title)

(Click here to edit body)

(Click here to edit Title)

(Click here to edit body)

SEO for YouTube(Click here to edit body)

4

SEO for YouTube

SEO for YouTube(Click here to edit body)

https://www.youtube.com/edit?o=U&video_id=4Xy59-mz-KcTBEX North America 2016

(Click here to edit Title)

(Click here to edit body)

1. List people in video/at event.2. Transcript.

(Click here to edit Title)

(Click here to edit body)

SEO for YouTube1. start with keyword research2. then record video3. keyword/phrase spoken in the first minute.4. check captions / transcript5. name raw file as per keyword/phrase6. upload thumbnail as per keyword/phrase7. keyword in title, first three words8. keyword/phrase in first line of description.

PLAYLISTS

(Click here to edit Title)

(Click here to edit body)

(Click here to edit Title)

(Click here to edit body)

(Click here to edit Title)

(Click here to edit body)

(Click here to edit Title)

(Click here to edit body)

Top 78 of first 12TravelMedia.ie / UnravelTravelTV

SHOW ME THE MONEY

(Click here to edit Title)

(Click here to edit body)

(Click here to edit Title)

(Click here to edit body)

(Click here to edit Title)

(Click here to edit body)

LANGUAGES

(Click here to edit Title)

(Click here to edit body)

https://www.youtube.com/watch?v=V66H-oO-1fUCharlie Lee, ChinaTravel Daily at Phocuswright Conference

https://www.youtube.com/watch?v=Hr6zgFKiAOEUnravelTravelTV Rancho Wildcatter

https://www.youtube.com/watch?v=-x3mGs3TpYc1 minute. How too/explainer videos do very well. Often the most simple.

Thank you@travelmedia_ie@unraveltraveltv

presentation on SlideShare