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Micro-Networks & Hyper-Local Communities: Creating Meaningful Human Connections
Amy L. Dickson @amylucillesmith Deborah Gassner @crunchyplastic
Blink UX
Who we are & why were here
Intro slide here
For humans to have a responsible relationship to the world, they must imagine their places in it. To have a place, to live and belong in a place, to live from a place without destroying it, we must imagine it
As imagination enables sympathy, sympathy enables affection. And it is in affection that we find the possibility of a neighborly, kind, and conserving economy.
Wendell Berry
Heavy Facebook users might be comparing themselves to their friends, which in turn, can make them feel more depressed.
Mai-Ly Steers, University of Houston, study author, Journal of Social and Clinical Psychology
Real-world, non-digital settings provide the environment in which faulty beliefs can be countered with evidence that proves them wrong.
A study published in the journal Computers in Human Behavior in 2011 tested the impact of both face-to-face and computer-mediated social support. While both types of support were found to be beneficial, face-to-face support showed a greater impact on buffering life's disruptions. When you're battling depression, Dr. Santos says, in-person interaction is especially important. Real-world, non-digital settings provide the environment in which faulty beliefs can be countered with evidence that proves them wrong, she says.
Buy Nothing: Give Freely. Share creatively.
Post anything youd like to give away, lend, or share among neighbors. Ask for anything youd like to receive for free or borrow. Keep it legal. Keep it civil. No buying or selling, no trades or bartering, no soliciting for cash, were an adult-only, hyper-local gift economy.
We need to use the masters toolsto dismantle the castle.
Experience Map
First Time Use
Give freely.
Gratitude
They come for the stuff. They stay for the gratitude.
Buy Nothing Co-founder
What about Goodwill?
What about when it is just about the stuff?28
Its special.47 year-old woman&12 year-old girl
said independently about different stuffed animals
AffectionNot only for our place and our people, but for our stuff as well30
AffectionNot only for our place and our people, but for our stuff as well31
Trouble in Paradise
Members felt empowered to make changes fb so simplemake a new group with new rules or maybe just less rules32
Community
Too much of a good thing
2800 members. Less face-to-face. Hot items: 100 plus people want the patagonia jacket or the le creuset pot.Or maybe not enough of a good thing 2800 members. Less face-to-face. Hot items: 100 plus people want the patagonia jacket or the le creuset pot.36
Private social network for your n. 98% of seattle n.s represented.Kids and dogs (real or stuffed).37
Another social network. Funded 3 yrs old no revenue yet38
39
40
One persons trash
42
How much personal info do we share?
Our exact address1 in 3
If we have kids (name & age)1 in 10
We may not share info, but we do share our thoughts44
People get very uppity. It can get out of hand.
There are personalities that love to get into it online.
Nextdoor members
Opportunity: make mute discoverable46
What about Craig?
Could be anyoneCould be crazy47
This person lives 3 blocks away; if they were to screw me I can find them again. Its not like Craigslist, where it could be some random person from Tukwila.*
Nextdoor member* 17 miles south of members neighborhood.
Why does it matter?
49
No.
Rethink consumption.
What makes a neighborhood? A place for kids and pets51
Content in context.
What makes a neighborhood? A place for kids and pets52
Real-life interactions.
Share creatively.
Experimental project from FUSE Labs & Microsoft Research
Active events
Trending topics
Popular places
Active people
We develop affection.We become Stickers.
Thats nice and all, but what about my brand?
Start small.Start local.Use known tools.Anchor in the real.
White Whale Coffee Co.
A fictional story.
Your hot cup of branded beverage in their hands.
Mmmmm, nice.
Special Thanks.
Much gratitude to all of the BNBers and NextDoor members who shared their stories.
Thank you to all of the Blinkers whose expertise enhanced this presentation.
Lets talk.
@amylucillesmith@crunchyplastic
@BlinkUX
Thank you.