NWCUA CafeGive Social Impact Session

How Six Community Engagement Campaigns Made a Difference

Social Media Coming Of Age

What the People Want...

of global consumers are likely to switch brands to one associated with a good cause

91%

CONE Global CSR Report 2013Google Study “How We Donate” 2013Nielsen CSR Study 2013



of consumers will pay more for goods & services from companies that implement programs to give back to society

50%



62%of global consumers use social media to engage with companies around social and environmental issues

There is no better place for Credit Unions to tell their cause story

through your online communities

– your Facebook page and website.

What We KnowCause marketing is good for business.

60 Days of Giving

The GoalCredit Union 1 of Alaska wanted to celebrate 60 years of service with “60 Days of Giving” campaign.

The SolutionA multi-channel social media campaign. CU1 ran two sequential 30-day campaigns using CafeGive Social’s “Like Us, Give back” app

60 Days of GivingThe Results

$6,000+ raised for Big Brothers, Big Sisters of Alaska

65% increasein Facebook “Likes” over 2 campaigns.

9 appsused by CU1 to date as part of annual subscription.

Contest In Partnership

The GoalVerity Credit Union of Seattle wanted to promote it’s new bicycle loan service and engage members.

The SolutionVerity used CafeGive Social’s Photo Contest App, encouraging members & fans to submit photos and vote.

Verity donated $5 to BikeWorks Seattle for each submission up to $500.

Contest in Partnership

The Results68% increase

in Facebook “Likes” for Verity Credit Union

67 photossubmitted by Verity fans and members

$335 raisedfor nonprofit partner BikeWorks Seattle

Disaster SupportThe GoalFollowing Hurricane Sandy and again after the OK Tornado, Patelco needed to launch disaster relief campaigns fast.

The SolutionBoth times, Patelco used CafeGive Social Donate and Make The Match apps to raise funds quickly and promote campaign via social media.

Disaster SupportThe ResultsHurricane Sandy Relief

$6,685raised – 34% over Patelco’s goal.

2 weeks- the time it took to surpass their fundraising goal.

638 visitsto Patelco’s campaign page

Disaster SupportThe ResultsOklahoma Tornado Relief

1000 newFacebook “Likes” generated for Patelco

3 hours- the time it took to launch the campaign with CafeGive

$11,000+raised for the American Red Cross through Make The Match

30 Years of ServiceThe GoalSilicon Valley Bank wants to celebrate 30 years of giving back to their local community and communicate the good that they do across their branches.

The SolutionSVB is using CafeGive Social’s Social Impact Map app to map their good works across branches and communicate their Corporate Social Responsibility

30 Years of ServiceThe Results (so far)

6,677 hoursof giving back recorded by SVB staff on SVB’s SIM to date

1,403 volunteersfrom SVB and their community have already recorded their impact

32 branchesHave uploaded their good works and shared using the twitter feed

Sponsorship Fundraising

Merge in-branch & online fundraising for more powerful cause campaign

Sponsorship Fundraising

Virtual pin-up wall complements Point-Of-Sale program

Point-of-Sale pin-ups can integrate with other campaigns to help raise funds & build marketing muscle.

Partners

The GoalFred Meyer and Start Making A Reader Today (SMART) partnered to raise funds for essential literary programs in Oregon.

The SolutionFred Meyer and SMART used CafeGive’s Make The Match app combined with in-store donation campaign for Book Challenge 2013.

PartnersThe Results

$25,000+ raised for SMART, resulting in thousands of books for children.

71 sharesthrough social media (Facebook, Twitter) directly from the campaign.

$37.14- average donation by Fred Meyer & SMART fans

Key Lessons

Acquire new members &

promote loans

Building/Strengtheningbrand

Cross-sell/deepen relationships with

members

Cause marketing

with CafeGive

The Financial Brand 2013

How Easy is It?

How Do I Get Started?

Contact us

Text START to 55155

Thank You