Get your stories out there

Alex Charraudeau

LinkedIn London 14th December 2016

I’m Alex. I’m a Media Solutions Manager…

If you have a job title that

no one understands have

a succinct way of

explaining how you help

other people.

As a Media Solutions

Manager I help

recruitment companies to

get the most from

LinkedIn through

marketing and

advertising.

1. Telling your story

2. Building your social footprint

3. Getting your story heard

Agenda

“If history were taught in

the form of stories,

it would never be

forgotten.”

Rudyard Kipling

• Introduction to you / your business. Easy to tell across multiple channels. Know this inside out.

5 stories to tell

Who am I?

Why am I here? • What is the your / business’s purpose and the

purpose of the content you are creating.

My mission • What you / your business stands for. Purpose.

What I do • Your mission should be more “why” and this is

more “how”. Find your USP.

What that means for you

• Case studies and testimonials. Success stories.

6

Use your headline to demonstrate what you

do and how you can help people.

Long form blog posts allow you to demonstrate

your skills and expertise.

Your summary allows you to talk about who

you are, why you do what you do and what

your personal mission is.

Highlight what you do through rich media.

7

Your experience allows you to talk about what

you do and how you do it.

Highlight what you do through rich media.

Use this as a portfolio

With more operational roles you can highlight

the different parts to the process you are

involved in.

Recommendations demonstrate what you

have done for others, and therefore what you

can do for people reading your profile.

8

Share the specific skills you have accrued.

Remember to add your most up to date contact information

9

Be accessible

Getting your story heard

10

11

Share content that is relevant to your target

audience regularly to appear within the news

feed of LinkedIn.

12

Blogging on LinkedIn allows you to share

content with your connections and the wider

LinkedIn membership effectively.

13

Ensure that your other social channels look and

feel similar. This ties things together making

them more uniform and unified.

1. Know your 5 stories!

2. Build out your footprint

3. Get your story heard

14

3 things to do today

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