Getting Social:One Organization’s Success Story

October 22, 2010

Why are we here?– What is Social Media?– Why did Imagine! embrace Social Media?– Examples of Social Media use at Imagine!– Addressing concerns– What’s next?– Getting started with Social Media at your organization

What Social Media Isn’t (Really)

What Social Media Is

What Social Media Is“The Obama Generation”

• Always had the President as their Facebook friend.• The President was always one of the top Twitter users as far as they can remember.• Their President has always addressed them on Saturday mornings on YouTube.• They have always been connected to their friends to discuss topics and join causes in social networks.• During this administration, Whitehouse.gov will transform from a destination site to a place where constituents will have back and forth conversations with peers and the administration.

What Social Media Is

Facebook U.S. Audience Growth 2009

What Social Media Is

• More than 70% of Imagine! employees use Social Media

• Of that 70%, more than 56% use Social Media daily

Why Did Imagine! Embrace Social Media?

“Web 2.0 tools, practices, and philosophies are now being used by a wide range of organizations, making them more agile, productive, and innovative.”

- Andrew McAfee, Enterprise 2.0

Examples of Social Media Use at Imagine!:Awareness

Examples of Social Media Use at Imagine!:Fundraising

Examples of Social Media Use at Imagine!:

Enhancing Services

Examples of Social Media Use at Imagine!:

Consumer Community Involvement

Addressing Concerns

a. Using Social Media will make our employees less productive – they’ll spend all day talking to their friends!

Addressing Concerns

b. What about consumer exposure? Don’t we put them at risk?

Addressing Concerns

a. star trek sequal. 2011. YAY!!!!!

b. megan fox's birthday is one day after mine!! pretty awesome

c. go yankees knock the dogsox down!!

d. we should have like a robot that brings food haha :D

Addressing Concerns

c. What about my personal privacy? How do I protect that?

What’s Next?Location, Location, Location

Getting Started

6 Strategies:

• Don’t be afraid to get your hands dirty!

• Determine desired results, then use appropriate tools

• Prepare for the long haul

• Communicate, educate, evangelize

• Move tools “into the flow”

• Show that Social Media tools are valued