72
Personal Branding Khaled ElAhmad www.KhaledElAhmad.com

Personal branding zinc august 2015

Embed Size (px)

Citation preview

Page 1: Personal branding zinc august 2015

Personal BrandingKhaled ElAhmad

www.KhaledElAhmad.com

Page 2: Personal branding zinc august 2015

Facebook users in Arab Countries

Page 3: Personal branding zinc august 2015

Twitter Monthly Active Users (MAU) in Arab Countries

Source: ConnectAds Feb 2015

KSA 8.8MilUAE 1.5MilEgypt 1.5MilKuwait 1MQatar 350KLebanon 260KJordan 250KBahrain 220KOman 200K

Page 4: Personal branding zinc august 2015

Instagram users in Arab Countries

KSA 8.8Mil

Kuwait 2.1Mil

Iraq 1.6Mil

Bahrain 1.1Mil

Jordan 950K

Lebanon 890K

Page 5: Personal branding zinc august 2015

هاشم؟ على رحتوا مرة آخر متى

Page 6: Personal branding zinc august 2015

والمناصير؟

Page 7: Personal branding zinc august 2015

المناصير

Page 8: Personal branding zinc august 2015

What is Branding?

Page 9: Personal branding zinc august 2015

If you are part of the herd?

Page 10: Personal branding zinc august 2015

What would set you apart?

Page 11: Personal branding zinc august 2015

مجال في خبير لمرتبة الوصول هو الذاتي الترويجخالل من معين

والتي غيرك عن بها تمتاز التي المضافة القيمةباستمرار تقديمها تستطيع

Page 12: Personal branding zinc august 2015

Have you Googled your name?

Page 13: Personal branding zinc august 2015

Build your Online Community

Page 14: Personal branding zinc august 2015

What Impression you want people to make of you?

Page 15: Personal branding zinc august 2015

What do people Compliment you for?

Page 16: Personal branding zinc august 2015

What are you Passionate about?

Page 17: Personal branding zinc august 2015

What are your Strengths?

Page 18: Personal branding zinc august 2015

Your brand is not created – it’s Cultivated

Page 19: Personal branding zinc august 2015

Your Superpowers are the things you do better than everyone else

Page 20: Personal branding zinc august 2015

What are your Values?418 Values here: http://bit.ly/VaLueS

Page 21: Personal branding zinc august 2015

What are your Values?418 Values here: http://bit.ly/VaLueS

Page 22: Personal branding zinc august 2015

How can you Serve Humanity?

Page 23: Personal branding zinc august 2015

What is the one thing you can bring to the world Differently?

Page 24: Personal branding zinc august 2015

You could be an Innovater

Hasan Minawi

Page 25: Personal branding zinc august 2015

You could be the CEO of Arab Amazon

Alaa Al Sallal

Page 26: Personal branding zinc august 2015

You could be a Tech teacher

Hanan Khader

Page 27: Personal branding zinc august 2015

You could be the next Fadi Ghandour!

Page 28: Personal branding zinc august 2015

Your Title: Be AuthenticAvoid: Guru, Expert, Ninja

Page 29: Personal branding zinc august 2015

Your Bio: Personal + Professional + Cause

Page 30: Personal branding zinc august 2015

Produce Good contentDon’t be a copy cat

Page 31: Personal branding zinc august 2015

Content Banks

Page 32: Personal branding zinc august 2015

Facebook List1- Mouse over the “Like” Button and Click to Like the page

2- Mouse over the “Like” button then right click andAdd to List

3- Create a New List and add the page to it.

Page 33: Personal branding zinc august 2015

EngageThank people for Retweeting & Sharing your content

Retweet, Reply & Comment on people's posts

Page 34: Personal branding zinc august 2015

Post about your Personal Lifesomething that actually reveals a dimension of your life, or

character, or belief system.

Page 35: Personal branding zinc august 2015

Reputation management Listen

Page 36: Personal branding zinc august 2015

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you

will do things differently." Warren Buffet

Page 37: Personal branding zinc august 2015

Boston Marathon victim costume

Page 38: Personal branding zinc august 2015

PR Executive Racist Tweet

Page 39: Personal branding zinc august 2015

WHY LINKEDIN?

@KCCLAVERIA | KCCLAVERIA.COM

Page 40: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Because it is the world’s largest professional network.

Page 41: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

It has 277 million members (and growing).Photo credit: press.linkedIn.com

Page 42: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Your LinkedIn profile ranks high on Google.

Page 43: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Recruiters use it.Credit: Jobvite.com

Page 44: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

TIP #1:Complete your profile.

Page 45: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Go for it.

Page 46: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

TIP #2:Use keywords in your profile.

Page 47: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Add keywords to your professional headline.

Page 48: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Use keywords in your summary.

Page 49: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Mention what tools and software you have experience with.

Page 50: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Mention clients you have worked with.

Page 51: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Keywords increase your chances of getting found.

Page 52: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

TIP #3:Show off key projects.

Page 53: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Go to your “experience” section and add links to each role.

Page 54: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

LinkedIn will show your projects under each role.

Page 55: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

TIP #4:Connect only with people you know or you’ve met.

Page 56: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Connect with colleagues, classmates, friends or people you’ve met at networking events.

Page 57: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

TIP #5:Customize your message when inviting people.

Page 58: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Customize this section.

Page 59: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

ALWAYS.

Page 60: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

TIP #6:Post consistently.

Page 61: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Share links to industry news and your own work, photos, etc..

Page 62: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Posting regularly keeps you on people’s radar.

Page 63: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

TIP #7:Mention people.

Page 64: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

But only do it when it’s appropriate.

Page 65: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

TIP #8:Check who’s checking your profile.

Page 66: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

You’ll find this at the right-hand side of your LinkedIn feed.

Page 67: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Check this section to discover new people to connect with.

Page 68: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

TIP #9:Recommend (awesome) people.

Page 69: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Share the love. Don’t be shy to leave a recommendation for people who’ve worked with.

Page 70: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

Also, don’t be shy about asking for recommendations.

Page 71: Personal branding zinc august 2015

@KCCLAVERIA | KCCLAVERIA.COM

TIP #10:Invite people to meet you offline.

Page 72: Personal branding zinc august 2015

Thank YouKhaled ElAhmad

www.KhaledElAhmad.com