Public relation management is managing the information between an individual and organization or company.They are responsible for managing all the

work and issues of the organization.

Public Relation Involves

1) Evaluating public opinions2) Implementing policies and procedure for communication with public

3) Coordination programs4) Development of good-will through two-way communication process

5) Creating a positive environment

Objective of PR Management

l It provides organization or individual exposure through public interest topics and news

l The main aim is to maintain a view point of the company,its leaders,products or employees

l Provides activities like conferences,award functions etc.

SCOPE

l Public relation is a key for the management for monitoring any changes made in the company or organization

l They have problem solving skills which help in avoiding conflicts between consumer and management

PR management perfoms various functions like they build community relations and make them strong. They implement

various programs for improving public relations.

They make employee and customer relation strong. The main aim is good will of the company and customers so they also do

reputation management.

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