1. The Zero Moment Of Truth The zero moment of truth (ZMOT)
refers to the point in the buying cycle when the consumer
researches a product, often before the seller even knows that they
exist. The numbers researching a product online prior to purchase
has been on the rise in recent years as the internet and mobile
continue to advance. I 2. Inbound Marketing Inbound marketing
refers to marketing activities that bring visitors in, rather than
marketers having to go out to get prospects' attention. Inbound
marketing earns the attention of customers, makes the company easy
to be found, and draws customers to the website by producing
interesting content. 3. Relationship Marketing Relationship
marketing is a facet of customer relationship management (CRM) that
focuses on customer loyalty and long-term customer engagement
rather than shorter-term goals like customer acquisition and
individual sales. The goal of relationship marketing (or customer
relationship marketing) is to create strong, even emotional,
customer connections to a brand that can lead to ongoing business,
free word-of- mouth promotion and information from customers that
can generate leads. 4. Attracting new customers will cost your
company 5 times more than keeping an existing customer. 80% of your
companys future revenue will come from just 20% of your existing
customers a 5% increase in customer retention can increase a
companys profitability by 75%. 5. More UK adults, especially older
adults, are now going online, using a range of devices Over eight
in ten (83%) of adults now go online using any type of device in
any location. Nearly all 16-24s and 25-34s are now online (98%),
and there has been a nine percentage point increase in those aged
65+ ever going online (42% vs. 33% in 2012). Two-thirds (66%) of
online adults say they have a current social networking site
profile Social networking overall remains a popular pastime, with
60% of users visiting sites more than once a day, an increase from
50% in 2012, and with 83% of 16-24s doing so (69% in 2012).
Ninety-eight per cent of online adults say they use search engines,
59% say they use YouTube for information One third of mobile users
now say they buy things via their phone Among internet users,
search engines are the most important information source (93%),
followed by online recommendations (39%) and user reviews (36%).
Personal user reviews are rated as more important than reviews by
critics or journalists in the wider media (25%). Source:Ofcom 6.
More UK adults, especially older adults, are now going online,
using a range of devices Over eight in ten (83%) of adults now go
online using any type of device in any location. Nearly all 16-24s
and 25-34s are now online (98%), and there has been a nine
percentage point increase in those aged 65+ ever going online (42%
vs. 33% in 2012). Two-thirds (66%) of online adults say they have a
current social networking site profile Social networking overall
remains a popular pastime, with 60% of users visiting sites more
than once a day, an increase from 50% in 2012, and with 83% of
16-24s doing so (69% in 2012). Ninety-eight per cent of online
adults say they use search engines, 59% say they use YouTube for
information One third of mobile users now say they buy things via
their phone Among internet users, search engines are the most
important information source (93%), followed by online
recommendations (39%) and user reviews (36%). Personal user reviews
are rated as more important than reviews by critics or journalists
in the wider media (25%). Source:Ofcom
