In what ways does your media product use, develop or challenge forms and conventions of

real media products ?

Rory Brown

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The opening to my music video

To start of my music video I decided to use a shallow depth of field establishing shot of the piano. This instantly shows the viewers that the video is likely to be a performance type of music video. We also get emotional connotations instantly as the main colour that we can see early in the video is black due to the black piano and the black clothing worn by the singer. Something which we can refer to with many other artists such as Bruno Mars ‘when I was your man’ and Coldplay use this method in many of their music videos.

The mirror shot

• In my music videos I also use some mid shot’s of the singer singing into the mirror. This is a effect which I have seen in many different music videos which help to open up the shot and is a different way of presenting the lad singer. This could also be seen as the singer offering a personal perspective to the song making it more relatable to the viewer and is a more personal slant to the music video I have seen examples of this in Kesha’s ‘Tik-Toc’ and Christina Aguilera’s ‘Beautiful’

Andrew Goodwin’s Star Theory

• Throughout my video I tried to constantly relate to Andrew Goodwin’s theory that the star of the music video should always be the main focus of the music video. This is traditionally used in pop videos with the focus on the main singer of a group or the solo artist. I have stronger kept the focus on the singer with the interjections of photographs to create a story line along side the song. Used by groups such as Maroon 5 and also The Fray

Costumes/Props

• Throughout my video we only see the singer wearing one costume which consists of a black top and black jeans. The reasoning behind this is because it is an emotional song and I wanted the emotional feel to be portrayed through what the singer is wearing as well as the lyrics he is singing. This is something used in a lot of emotional music video’s and something I thought would help to continue the emotional connotations with the song as black is a dark and depressing colour.

• I also use the prop of the piano frequently throughout the music video, this is because the piano is a key instrument in the song and it creates more of a ‘performance’ feel to the music video as it looks as if he is generally playing the song and the piano. This technique is used in many music videos to make the video more watchable and relate to a different type of viewer. A technique adopted by Cold Play Frequently and also Scouting For Girls

Photograph/narrative part to the video

• Throughout the video there are many photo’s. These photos help piece together a slight narrative part of the music video. This makes the video more watchable as the video is not just someone sat around singing the song and also you could argue it provides a more personal insight into the singers life and makes the video more personal

Location

• For my location I decided to use one of my friends music studios. I thought this would give the music video a more relaxed view which would allow the viewer to relate more to the songs and focus abit more on the lyrics and the meaning behind this emotional song. I also thought the use of a studio would help it look professional and the video looks like it had been shot maybe after a band practice which continuous the relaxed and natural feel which is consistent throughout the video.

Lighting

• The lighting throughout the video Is ambient lighting. I believe this helps add to the natural feel off the video and helps give it some purity. The video is simple, a man in a room singing. There is no flash about it which I think helps to add to the purity and to show off how the song is natural and can be personal to the viewer.