Quotes On Narrative Podcasting Nuances: Expertalk 015

EXPERTALK #015A collectible series of

breakthrough brainwaves

QUOTES ONNARRATIVE

PODCASTINGNUANCES

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SHOBHA PONNAPPA CONSULTING IN DIGITAL MARKETING BREAKTHROUGHS



“Narrative podcasts are story-driven shows, as opposed to interviews or game-show-like recordings. They rely on heavy editing to splice together the right story, pulling from interviews and other recordings, sounds, and music. Many feature a host who narrates the story, almost as if everything else happened in the past.

NPR is, of course, the gold standard here, though narrative podcasts can run the gamut in terms of tone.”

Jay Acunzo



“A useful technique when looking at media production is to think about the choices that have been made by its producers. For example, you could tell these stories in any number of ways – handing over the narrative to an expert; narrating it yourself; reconstructing events dramatically.

But the producers make a choice in the first story which is worth analysing: they switch relatively frequently between interviews and narration.”

Paul Bradshaw



“ … storytelling is like a special treat for the brain, activating it with endorphins and generally giving listeners a good feeling. Great stories satisfy our curiosity, tap into our empathy, and entertain us. Which could explain the success of storytelling podcasts, a medium that has been rapidly gaining steam with the increased access to streaming media. Storytelling podcasts range from personal narratives to smarty-told and reported pieces about other peoples’ lives and experiences.”

Hanna Brooks Olsen



“Have the story in mind before you start: sometimes other stories come out during an interview although having a story you want at least enables you to come out with something solid.

Getting the interviewee to record their audio doesn’t always work: Some have a lot of audio hiss in the background which I tried for ages to clean up. Getting interviewees to record a sample in the future will help a lot .”

D K



“Combining the power of audio with the freedom to choose when totune in, podcasting offers analternative way for consumers to get their news and information on a schedule, through a medium of their choice. In print newsrooms, where audio is limited to the quiet mumbles of reporters reading their stories, a new skill set is becoming increasingly necessary: The ability to voice a story with the same competence of a skilled broadcast journalist.”

Chip Scanlan



“Narration is voice acting. I couldn’t do it without theater experience. Myradio background, as a disc jockey, talk host and network news anchor, gives me the presence and the confidence, but my stage work is the bedrock. Narration requires character insights and emotional nuances to carry off voices and paint scenes. When I prepare to read a narrative, I make the same kind of scene-blocking notes I would use if it were reading a script for a stage play.”

Tom Opdyke



“In 2015 and beyond, we expect to see networks as well as agencies looking to maximize the value that TV placements, sponsorships, and integrations can bring to advertisers, connecting them with audiences that are not only highly social, but also have high social affinity with a brand.

We also expect to see advertisers looking to measure social activity that drove the most earned media for their brand.”

Sean Casey



MY TAKE:

“Narrative podcasting is a hybrid between podcasting and storytelling (with an almost film-like quality of voice and story and background scores). since online audiences hate you to be sales-y or hardsell your brand to them, and since they love being entertained, you have to reframe your entire brand communication (or brand-building education) with them into an entertainment format. So out goes the “blah blah” interview on audio, and in comes the “neo-Shakespeare of a brand marketer” with his actor-interviewees entering and exiting with tales that regale!”



SHOBHA PONNAPPAhttp: shobhaponnappa.com

Read a lot more on this topic on my blog post:

“Narrative podcasts? What skillsdo I need to produce them?”

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http://shobhaponnappa.com/

http://shobhaponnappa.com/narrative-podcasts-what-skills-do-i-need-to-produce-them/



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Quotes On Narrative Podcasting Nuances: Expertalk 015