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ThomTillis.com - CURRENTLY Red Stampede will Improve your existing tools Provide new tools & capabilities 1

Red Stampede wants to help elect Thom Tillis to the US Senate

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Presentation created for NC Speaker Thom Tillis's US Senate campaign on why his campaign should integrate Red Stampede's tools into their digital operation.

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Page 1: Red Stampede wants to help elect Thom Tillis to the US Senate

ThomTillis.com - CURRENTLYRed Stampede will

Improve your existing tools Provide new tools & capabilities

1

Page 2: Red Stampede wants to help elect Thom Tillis to the US Senate

ACT NOWEnable your supporters to do more – faster -

nowYour greatest asset is your supporters – let them do a ton of work

NEWhelping them do it.

CURRENTasking people how they’d

like to help

MYthomtillis.com Tools that combine fundraising,

advocacy, and constituent-building capabilities into a complete, action oriented suite to enable anyone to

take action from anywhere

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Page 3: Red Stampede wants to help elect Thom Tillis to the US Senate

NEWhelping them organize each

other

CURRENTAsking people to join a coalition

MYthomtillis.com “Groups – Teams – Coalitions” Let your supporters organize into

groups or teams based on location, interest, or activity. We’ll set up

groups for each existing coalition & one for all 100 counties in NC to

enable the campaign to organize and mobilize voters across the state

COALITIONSEnable your supporters to organize & mobilize each

otherInto groups based on location, interest, or activity automatically

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Page 4: Red Stampede wants to help elect Thom Tillis to the US Senate

DONATENew tools to expand fundraising

Raise more money from new donors

NEWdonations made directly to you

CURRENTcreating red flags for potential donors

MYthomtillis.com Secure donation processing• Unique payment gateway

• FEC Compliant

Better fundraising• New tools to reach new donors

Easy reporting• Sync all information with your CRM

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35% of online donors refuse to contribute

through 3rd party processors.

Page 5: Red Stampede wants to help elect Thom Tillis to the US Senate

A private social network for your campaign and supporters to take action.(Our team will custom design your platform to match your existing brand)

5ThomTillis.com - NEWWith Red Stampede tools integrated

MYthomtillis.com

MYthomtillis.com

Page 6: Red Stampede wants to help elect Thom Tillis to the US Senate

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Intuitive interface that allows your supporters to customize their experience within your community

MYThomTillis.com – USER INTERFACE

• Supporters join by submitting their email address

• Automated recommendations alert each user of new members, groups or coalitions, events, or call to actions within 25 miles of their provided zip codes

• User’s can specify what issues are important to them to tailor their experience inside your network

Page 7: Red Stampede wants to help elect Thom Tillis to the US Senate

Welcome to the…

DASHBOARDA personal hub for each individual to take action

on your behalf from anywhere

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Page 8: Red Stampede wants to help elect Thom Tillis to the US Senate

AUTOMATED ALERTS AND RECOMMENDATIONS

Intuitive technologyAutomate recommendations for each user

Grow your supportLet your supporters grow your network

Better CommunicationInternal email for you and your supporters

New notificationsCustom alerts & notifications set by each member

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Progress meters Keep supporters moving forward

Technology that understands your supporters and keeps them engaged, active, & moving forward

Page 9: Red Stampede wants to help elect Thom Tillis to the US Senate

PERSONAL ACTION HUBS FOR EVERYONE

Action menus • Actions

tailored to each member

Members can take action at anytime, from anywhere & earn points along the way

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Member tools• Blog• Events• Recruit• Organize• Communicate• Fundraise

Activity Index• Incentivize

action and reward top performers

• Earn point and win rewards for taking action

Dashboard Menu• Expandable

action menus for each tool

Page 10: Red Stampede wants to help elect Thom Tillis to the US Senate

CUSTOM INTERFACES FOR EACH SUPPORTERMembers can customize & control their interface, information, and interactions

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Site notifications• Member’s control their interactions and communications within your social

network

Page 11: Red Stampede wants to help elect Thom Tillis to the US Senate

• Create socially connected profiles to share information about who they are, why they support you, & how they interact inside your network.

• Organize and mobilize friends, family, neighbors, & colleagues into coalitions or teams based on interest, location, or activity.

• Raise more money and recruit new donors that you can’t reach

• Build more support by enabling your existing supporters to target and recruit their personal contacts

• Communicate and share information, make an announcement, promote an event, release breaking news, or express a viewpoint

• Send and receive messages to all or a subset of users inside the network

• Deploy rapid response teams to combat attacks, drive attendance, push a message, or work a poll

Tools that combine fundraising, advocacy, and constituent-building capabilities into a complete, action oriented suite to enable anyone to take action from anywhere

MYThomTillis.com

DASHBOARD

Blog

Groups & Teams

Events

Alerts &Notificatio

ns

Message

Fundraising

Pages

Personal Profiles

Network

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Social Sharin

g

Recruiter

Donation

Pages

Feedback

Page 12: Red Stampede wants to help elect Thom Tillis to the US Senate

PERSONAL PROFILES

• Gain deeper insights and cultivate stronger relationships with your supporters

• Build trust within your supporters sphere of influence

• Let the world know who supports you• Recognize your greatest advocates• Entice others to join• Keep connected to your supporters on

and off your network

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Enable your supporters to create socially connected profiles to share information about who they are, why they support you, & how they interact inside your network.

Your supporters have a story to tell – share it with the world

Page 13: Red Stampede wants to help elect Thom Tillis to the US Senate

COALITIONS, GROUPS, & TEAMS

Security• Control, moderate & manage each group’s security

parameters

Group Members can organize and mobilize independently• Private messaging• Discussion boards• Member alerts• Group events• Members can recruit others to join a specific group• Tailored information relevant to the group

Groups allow the campaign to:• Receive instant feedback from the field• Disseminate campaign messages and alerts • Manage GOTV efforts including yard sign

distributions, phone banking, neighborhood walks, and poll workers

• Informing members when the campaign is in their area

• Deploy surrogates to attend events on behalf of the campaign

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Organize and mobilize friends, family, neighbors, & colleagues into coalitions or teams based on interest, location, or activity.

Page 14: Red Stampede wants to help elect Thom Tillis to the US Senate

LEARN MORE HERE

Recruit New Donors• Member’s can import their contacts and

send personal emails inviting them to donate through their fundraising page

• Each fundraising page contains widgets that the owner can embed into any other website to drive traffic to their page

• You and your supporters can promote each fundraising page by sharing it to Facebook, Twitter, and LinkedIn

Fundraising Dashboards• Users can create, edit and promote a

fundraising page in seconds• Member’s can track their fundraising

progress in real-time

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PERSONAL FUNDRAISING PAGESTurn your fundraising operation into a social-raising one by enabling your supporters to raise money from their personal contacts

Page 15: Red Stampede wants to help elect Thom Tillis to the US Senate

You and your supporters can host events, recruit sponsorships, share & promote them with groups and social networks, email invitations to contacts, track attendance, sell tickets and manage registration.

LEARN MORE HERE

Event planning made easy• The who, what, when, where, and any special

instructions to alert guests about• Generate Maps and download directions• Manage access and registration• Track event sponsorships and attendance

Better marketing with less cost• Share the event with any relevant group(s)• Copy and past event directly into your email

marketing program• Embed the event into a blog• Share the event to Facebook, Twitter, and

LinkedIn• Your supporters can import their personal

contacts and email them personal invitations to recruit them to attend

Increase your event fundraising• Enable anyone to donate to a specific event

at a specific level

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EVENTS

Page 16: Red Stampede wants to help elect Thom Tillis to the US Senate

UNLIMITED SECURE DONATION PAGES

LEARN MORE HERE

Secure and Flexible• Donations made directly to your bank account• You own your payment gateway and Merchant Services Account• Donor information protected by SSL certificate• Accept MasterCard, Visa, American Express, Discover• Accept single and recurring donations• Validation of field data before submitting to the payment processor• Separate billing and shipping addresses allowed• PCI & FEC compliant

Easy Management• 3 unique page styles: full width, right aligned & left aligned• Set page title, URL, content, and page disclaimers• Set threshold to trigger employer and occupation fields• Set donation amounts to show on page• Set default amount for each page• Allows user-input of the donation amount

Intuitive Interface to donors• Members have information pre-populated to

expedite their transaction

Robust Reporting• Snapshot reports provide you a quick view of how

much you’ve raised to-date, from how many donors• You can run reports to uncover your top fundraisers• You can run donation reports to view complete details

about each donation received including information needed for campaign finance reporting, fundraising analysis, and program

Create unlimited targeted fundraising appeals with a secure donation page for each

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Page 17: Red Stampede wants to help elect Thom Tillis to the US Senate

RECRUITERYour supporters can exponentially build your base of support by leveraging their existing relationships with their personal contacts. Maximize their influence and enable them to target and recruit their friends, family, and other contacts to specific areas within your network

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Peer-2-Peer Targeting• Your existing supporters can target and recruit their

contacts to…• Attend an event• Join a group• Donate to a fundraising page• Volunteer• Become friends inside your network

Enable supporters to import and target their personal contacts• Users can import their address books from all

major email service providers like Gmail and Yahoo

• Upload a desktop file• Manually enters one or more email of the

individual(s) to recruit

Page 18: Red Stampede wants to help elect Thom Tillis to the US Senate

NETWORKGrow your network by enabling your supporters to recruit their friends

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Friends• Supporters can build their own network of

“Friends” with similar interests, activities, or location to them.

• Each user has the right to approve or deny friend requests

• All users recruited by your supporters who join automatically become friends with the campaign

Enable supporters to import and target their personal contacts• Users can import their address books from all

major email service providers like Gmail and Yahoo

• Upload a desktop file• Manually enters one or more email of the

individual(s) to recruit

Page 19: Red Stampede wants to help elect Thom Tillis to the US Senate

Blogs enable you and your supporters to:• Market an event• Make an announcement or send an alert• Share a view point, idea, or thought• Promote a fundraising campaign / appeal

Target messages – maximize audience reach• Share blog(s) relevant to group(s) that

you’re a member• Maximize your audience by sharing

blog(s) to Facebook, Twitter, and LinkedIn

A tool, channel, and method to promote and share anything through your own unique voice.

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BLOG

LEARN MORE HERE

Page 20: Red Stampede wants to help elect Thom Tillis to the US Senate

The built-in email and instant messenger enables you and your supporters to easily communicate

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Member to member chat

Members can message one or more friends inside the network

The campaign can send a global message to all members

Members will receive automated messages from the campaign

MESSAGES

Page 21: Red Stampede wants to help elect Thom Tillis to the US Senate

• 3535 active users

• 3122 volunteers

• 2696 donors

• 2176 first time donors

• $620,580 raised

• 420 events hosted

• 313 Personal Fundraising Pages created

• 389 coalitions joined

• 2036 blogs posted

• 42,199 emails sent to personal contacts

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BY THE NUMBERSTo date, Red Stampede has…