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With over 1.28 Billion monthly active users globally and commanding approximately 7% of the world’s digital ad spend; Facebook is a must-buy for any social marketer. As Facebook continues to grow, it will be even more important for marketers to have a strong understanding of their performance. This insights report provides context around key metrics and verticals based on Q2 2014 data and also illustrates trends over the past five quarters.
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CTR
CPC
CPM
Auto CPG
Entertainment FinServ
Telco 0.0% 0.5% 1.0% 1.5% 2.0%
0.1%0.2%
1.8%0.9%
0.8%CTR
Auto CPG
Entertainment FinServ
Telco $0.00 $0.18 $0.35 $0.53 $0.70
$0.62$0.34
$0.23$0.34
$0.18
CO
ST P
ER C
LIC
K
CPC
Auto CPG
Entertainment FinServ
Telco $0.00 $1.00 $2.00 $3.00 $4.00
$0.52$0.79
$3.96$3.10
$1.47
CO
ST P
ER 1
,000
IM
PRES
SIO
NS
CPM
CTR CPC CPM Auto 48% -40% -11%
CPG -4% 13% 8%
Entertainment 35% -9% 23%
FinServ -34% 39% -8%
Telco 9% -1% 9%
Q2 VS Q1 PERCENTAGE CHANGE
Q2 BENCHMARK BY VERTICAL
YEAR OVER YEAR BY VERTICAL
0%
0.45%
0.9%
1.35%
1.8%
2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2
$0.00
$0.20
$0.40
$0.60
$0.80
2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2
$0.00
$1.00
$2.00
$3.00
$4.00
2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2
Auto CPG Entertainment FinServ Telco
Auto CPG Entertainment FinServ Telco
Auto CPG Entertainment FinServ Telco
292%YoY
YoY
YoY
222% 229% 255% 191%
84% 218% 232% 88% 132%
-53% -1% 1% -47% -20%
CLI
CK
TH
RO
UG
H R
ATE
shift.com
SHIFT is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizingand analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. This insights report includes
ad spend on both Facebook desktop and mobile. Data in this infographic is based on the client activity transacted through SHIFT's Facebook ads solution, this is not Facebook's own data. It is intended to give insightful views of the Facebook buying activity that took place during Q2 2013 - Q2 2014.
©2014 Shift Labs, Inc. All rights reserved.
With over 1.28 Billion monthly active users globally and commanding approximately 7% of the world’s digital ad spend; Facebook is a must-buy for
any social marketer. As Facebook continues to grow, it will be even more important for marketers to have a strong understanding of their performance.
This insights report provides context around key metrics and verticals based on Q2 2014 data and also illustrates trends over the past five quarters. Use this as
a guide to help provide clarity around your Facebook marketing.
Facebook® is a registered trademark of Facebook Inc.
