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www.panelservicesafrica.co.za 1
Report information
SURVEY DESCRIPTIONDigital Advertising
SAMPLE n=309
FIELD WORK FROM 07. 03. 2016 TO 09. 03. 2016 (3 DAYS)
www.panelservicesafrica.co.za 2
Survey report
In an average week, for work I engage in digital activities such as Email, Google, mobile internet searches, social media:
BASE SIZE: 309
70%
23%
6% 2%
Almost all the time
Quite frequently
Occasionally
Not at all
www.panelservicesafrica.co.za
Survey report
In an average week, for work I engage in digital activities such as Email, Google, mobile internet searches, social media:
BASE SIZE: 309
Male Female0
20
40
60
80
100
120
140
92
123
36 34
8 91
6
Almost all the time
Quite frequently
Occasionally
Not at all
3
www.panelservicesafrica.co.za 4
Survey report
In an average week, for work I engage in digital activities such as Email, Google, mobile internet searches, social media:
BASE SIZE: 309
age group - 18-24 age group - 25-34 age group - 35-49 age group - 50+0
10
20
30
40
50
60
70
80
90
55
82
61
1717
2519
984 3 22 3 2 0
Almost all the time
Quite fre-quentlyOccasionally
Not at all
www.panelservicesafrica.co.za 5
Survey report
In an average week, for work I engage in digital activities such as Email, Google, mobile internet searches, social media:
BASE SIZE: 309
province - WC province - KZN province - GP province - Other0
10
20
30
40
50
60
70
80
90
100
49
36
88
42
1510
23 22
74 3 32 0
3 2
Almost all the time
Quite fre-quentlyOccasionally
Not at all
www.panelservicesafrica.co.za
Survey report
In an average week for social/recreation I engage in digital activities such as Email, Google, mobile internet searches, social media:BASE SIZE: 309
63%
29%
7% 1%
Almost all the time
Quite frequently
Occasionally
Not at all
6
www.panelservicesafrica.co.za 7
Survey report
In an average week for social/recreation I engage in digital activities such as Email, Google, mobile internet searches, social media:
BASE SIZE: 309
Male Female0
20
40
60
80
100
120
83
111
4248
11 12
1 1
Almost all the time
Quite fre-quentlyOccasionally
Not at all
www.panelservicesafrica.co.za 8
Survey report
In an average week for social/recreation I engage in digital activities such as Email, Google, mobile internet searches, social media:
BASE SIZE: 309
age group - 18-24 age group - 25-34 age group - 35-49 age group - 50+0
10
20
30
40
50
60
70
80
90
55
77
50
12
19
30 30
117 7
4 51 0 1 0
Almost all the time
Quite frequently
Occasionally
Not at all
www.panelservicesafrica.co.za 9
Survey report
In an average week for social/recreation I engage in digital activities such as Email, Google, mobile internet searches, social media:
BASE SIZE: 309
province - WC province - KZN province - GP province - Other0
10
20
30
40
50
60
70
80
1 0 1 05
2
8 8
21
12
38
19
46
36
70
42
Not at all
Occasionally
Quite frequently
Almost all the time
www.panelservicesafrica.co.za
Survey report
I have noticed adverts, special offers or other communication while engaging in digital activities:
BASE SIZE: 309
47%
37%
15%1%
Almost all the time
Quite frequently
Occasionally
Not at all
10
www.panelservicesafrica.co.za 13
01. Survey report
Q3
I have noticed adverts, special offers or other communication while engaging in digital activities:
REPORT FILTER (309)
gender - Male gender - Female0
10
20
30
40
50
60
70
80
90
63
82
52
63
2125
1 2
Almost all the time
Quite frequently
Occasionally
Not at all
www.panelservicesafrica.co.za 14
01. Survey report
Q3
I have noticed adverts, special offers or other communication while engaging in digital activities:
REPORT FILTER (309)
age 18-24 age 25-34 age 35-49 age 50+0
10
20
30
40
50
60
41
52
45
7
27
48
25
1514 13 14
50 1 1 1
Almost all the time
Quite frequently
Occasionally
Not at all
www.panelservicesafrica.co.za 15
01. Survey report
Q3
I have noticed adverts, special offers or other communication while engaging in digital activities:
REPORT FILTER (309)
province - WC province - KZN province - GP province - Other
0
10
20
30
40
50
60
70
29
22
59
3531
23
38
23
12
5
18
11
1 0 2 0
Almost all the time
Quite frequently
Occasionally
Not at all
www.panelservicesafrica.co.za 16
01. Survey report
Q4
I have clicked on the adverts, special offers or other communication I noticed while engaging in digital activities:
REPORT FILTER (309)
48%
25%
16%
11%
Occasionally
Quite frequently
Almost all the time
Not at all
www.panelservicesafrica.co.za 17
01. Survey report
Q4
I have clicked on the adverts, special offers or other communication I noticed while engaging in digital activities:
REPORT FILTER (309)
gender - Male gender - Female0
10
20
30
40
50
60
70
80
90
69
80
32
44
18
31
18 17
Occasionally
Quite frequently
Almost all the time
Not at all
www.panelservicesafrica.co.za 18
01. Survey report
Q4
I have clicked on the adverts, special offers or other communication I noticed while engaging in digital activities:
REPORT FILTER (309)
age 18-24 age 25-34 age 35-49 age 50+0
10
20
30
40
50
60
37
53
38
2123
30
19
4
1418 16
1
813 12
2
Occasionally
Quite frequently
Almost all the time
Not at all
www.panelservicesafrica.co.za 19
01. Survey report
Q4
I have clicked on the adverts, special offers or other communication I noticed while engaging in digital activities:
REPORT FILTER (309)
province - WC province - KZN province - GP province - Other
0
10
20
30
40
50
60
43
20
53
33
15 14
30
17
712
20
1084
149
Occasionally
Quite frequently
Almost all the time
Not at all
www.panelservicesafrica.co.za 20
01. Survey report
Q5
Digital ads seem more effective to me than the ads on traditional media (newspaper/magazine/TV/radio):
REPORT FILTER (309)
69%
31%
Yes
No
www.panelservicesafrica.co.za 21
01. Survey report
Q5
Digital ads seem more effective to me than the ads on traditional media (newspaper/magazine/TV/radio):
REPORT FILTER (309)
gender - Male gender - Female0
20
40
60
80
100
120
140
95
119
4253
Yes
No
www.panelservicesafrica.co.za 22
01. Survey report
Q5
Digital ads seem more effective to me than the ads on traditional media (newspaper/magazine/TV/radio):
REPORT FILTER (309)
age group - 18-24 age group - 25-34 age group - 35-49 age group - 50+0
10
20
30
40
50
60
70
80
90
100
6571 73
64
3529 27
36
Yes
No
www.panelservicesafrica.co.za 23
01. Survey report
Q5
Digital ads seem more effective to me than the ads on traditional media (newspaper/magazine/TV/radio):
REPORT FILTER (309)
province - WC province - KZN province - GP province - Other0
10
20
30
40
50
60
70
80
90
49
38
79
48
24
12
38
21
Yes
No
