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Boost Your Online Visibility Through Social Media
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Smart Social: Boost Your Online Visibility Through Social Media
Presented By Tanya Phathanathong @misstrendchaser
Social Media Literacy
“Social media literacy is having the proficiency to communicate appropriately, responsibly & to evaluate conversions critically within the realm of socially-
based technologies.”
Source: http://www.slideshare.net/jcritten/social-media-literacy-12315177
Impression Management
Establish different social media accounts or blogs to manage different personas and topics & share them respectively with your targeted audience
Reputation Management
Monitor through search or other tools, manage or maintain your online personal or business brand to reflect the set of values that you believe
Information Management
Establish your social routines as well as adopt tools to help manage the flood of content streams encountered on a daily basis
-Richard Edelman #2014AcademicSummit
“Marketing Communications has it backwards. Communications
Marketing stresses relevant story telling, stakeholder
engagement, trust and above all, shared value.”