Mobi s t a r a s a s oc i a l bus i ne s sAccel er at i on t owar ds Soci al Mat ur i t y

He l l o, I ’ m Sophi e @s oc _h on Twi t t e r

Toda y, we a r e not ve r y good a t s oc i a l me di a ye t , a r e we ?

s oc i a l me di a i s a t e r r i bl e na me …

Le t ’ s ha ve a l ook a t t he cust omer l i f ecycl e. Soc i a l ma t t e r s a t e ve r y

s t a ge .

Mobi st ar want s t o t ransf orm i nt o a soci al busi ness. What

does t hat mean exact l y?

At Mobi s t a r , be c omi ng a Soc i a l Bus i ne s s me a ns …

EngagedCust ome

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EngagedCust ome

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Engaged

Car e

Engaged

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Engaged

busi ness

Engaged

busi ness

Engaged Empl oye

e

Engaged Empl oye

e

I n r e a l i t y i t l ooks l ot mor e mor e l i ke t hi s …

EngagedEmpl oye

e

EngagedEmpl oye

e

“ I am encouraged to use social media to share my expertise and stay up to

date with the latest trends in my field. I become a thought leader and a proud

Mobistar employee”

EngagedEmpl oye

e

EngagedEmpl oye

e

CxO & t op management t hought l eader shi p

I nt er nal t r ai ni ngs & pr act i cal wor kshops

New soci al medi a char t er Event s l i ke our #XMASOCI AL14

Concr et el y, i n 2015 we wi l l do:

EngagedEmpl oye

e

EngagedEmpl oye

e

On t op of HR’ s di gi t al pr ogr am

EngagedBusi nes

s

EngagedBusi nes

s

“Mobistar listens to its customers, and uses its privileged relationship with them to co create the best offers &

services and make the business grow”

EngagedBusi nes

s

EngagedBusi nes

s

Soci al ment i ons wal l & command cent er ( Q4)

Di gi t al I nf l uent s Out r each pr ogr am Tai l or - made soci al pr omot i ons Soci al Medi a i nsi ght s i ncl uded i n MI

EngagedBusi nes

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EngagedBusi nes

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Concr et el y i n 2015, we wi l l do

Engaged

Car e

Engaged

Car e

“ I use Mobistar’s forum, help my peers with their problems and get

rewarded for my involvement. I also get direct, quick answers from Mobistar experts on any social platform I chose on top of the

excellent customer service”

Engaged

Car e

Engaged

Car e

Test pr ogr am wi t h 10 TMs st ar t i ng i n Januar y ( t r ai ni ngs & r ewar ds)

Test pr ogr am wi t h 10 cust omer s st ar t i ng i n Januar y ( t ool box & r ewar ds)

For um gami f i cat i on For um pr omot i on

Engaged

Car e

Engaged

Car e

Concr et el y i n 2015, we wi l l be doi ng:

EngagedCust ome

r

EngagedCust ome

r

EngagedCust ome

r

EngagedCust ome

r

“ I choose Mobistar because I feel valued. Mobistar cares about me and I share its message + I take part in building the Mobistar of tomorrow”

Soci al by desi gn act i vat i ons Rewar ds f or engagement Bet t er t ar get ed cont ent & pl at f or ms Cust omer r evi ews i n shops

EngagedCust ome

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EngagedCust ome

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Concr et el y, i n 2015, we wi l l do:

Tha nk you!

#powert ot hecommuni t y

Vi s i t our we bs i t e s :• www. mobi st ar . be

• ht t p: / / busi ness. mobi st ar . be

• ht t p: / / cor por at e. mobi st ar . be