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Morgan Stanleyon Social Media
Aug 1st – Sept 30th 2016
Morgan Stanley : Social Media Report
This Report looks at how
Morgan Stanleyperformed on Twitter between
Aug 01, 2016 - Sep 30, 2016
Analysis of
Morgan StanleyTwitter Account
Aug 01, 2016 - Sep 30, 2016
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY
359,054 16,758 4.90% Worldwide
Morgan Stanley@MorganStanley
Engagement Score
75
Total Proactive Tweets
112
Retweets Total
5
Favorites Total
4,519
Total Mention
2,872
Total Retweets
1,806
BRAND TWEETS USER TWEETS
Brand Overview
330K
335K
340K
345K
350K
355K
360K
365K
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Follower Growth
Total Followers
359,054
New Followers
16,758
Engagement
0
250
500
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Morgan Stanley had an average engagement score of 75 and a highest of 451.
0
5
10
15
20
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
112 5
Machine-made #bling now have size +
quality to disrupt mined #diamond
market https://t.co/QDRDLCPAJ..
01-Sep-16, Thu 04:20PM
ENGMT. FAV. REPLIES RETWEETS
749 961 28 269
Top Engaging Tweets
As a wave of Baby #Boomers enter
retirement, the privately-held
#business landscape may be set for
..
Whatever you learned about #EM in their
last bull run in the 2000s, throw it
out and start again. -..
16-Aug-16, Tue 12:26PM
ENGMT. FAV. REPLIES RETWEETS
682 629 18 238
06-Sep-16, Tue 05:00PM
ENGMT. FAV. REPLIES RETWEETS
388 246 15 103
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120
0 10 20 30 40 50 60 70 80 90
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 50 100 150 200 250 300 350
0 2 4 6 8 10 12
#blockchain*
#investors*
#msideas*
#fintech*
#iot*
#business*
#boomers*
#identitytheft*
#insurtech*
#oott*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
20
40
60
80
100
120
140
160
1-Aug 6-Aug 11-Aug 16-Aug 21-Aug 26-Aug 31-Aug 5-Sep 10-Sep 15-Sep 20-Sep 25-Sep 30-Sep
blockchain investors msideas fintech iot
Spread of Hashtags by day
0 100 200 300 400 500 600 700 800
#msideas*
#fintech*
#investors*
#iot*
#boomers*
#identitytheft*
#insurtech*
#oott*
#blockchain*
#business*
Engagement Score
Hashtags - Engagement
Total number of Retweets : 1,806
-50
0
50
100
150
200
250
300
350
400
1-Aug 6-Aug 11-Aug 16-Aug 21-Aug 26-Aug 31-Aug 5-Sep 10-Sep 15-Sep 20-Sep 25-Sep 30-Sep
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 2,872
-20
0
20
40
60
80
100
120
1-Aug 6-Aug 11-Aug 16-Aug 21-Aug 26-Aug 31-Aug 5-Sep 10-Sep 15-Sep 20-Sep 25-Sep 30-Sep
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
la Repubblica 2,446,099 1
CNNMoney 1,651,632 1
The Atlantic 1,354,944 3
El Financiero 788,325 1
Perlite Ore 660,693 2
TOP 5 INFLUENCERS
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