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UseofSocialMediaforPersonalBranding
MarketricsDePaulSchoolofManagement
9Nov2015AnishAravind–PrincipalConsultantSSConsulDng
AGENDA
1.Contextse0ngandwhyofsocialmedia2.Scope-video3.StrategiesforFB,TwiGerandLinkedIn4.APeepintofuture5.QuesPons/ClarificaPons
First-AwakeupcallJ
DigitalMarkePng
• DigitalmarkeDngisanumbrellatermforthetargeted,measurable,andinteracPvemarkeDngofproductsorservicesusingdigitaltechnologiestoreachandconvertleadsintocustomers.ThekeyobjecPveistopromotebrands,buildpreferenceandincreasesalesthroughvariousdigitalmarkeDngtechniques.
Sourceh"ps://en.wikipedia.org/wiki/Digital_marke+ng
WhyofSocialMedia
• hGp://www.internetlivestats.com/-WhatishappeningontheInternetaswespeak
• DigiPzaPonisinevitable–Mobileiskeydrivernow
• ForyourDigitalDesPnaPon,takethe#SocialTrain(QuotefromTechHR15)
ScopeofSocialMedia
• VideohGps://www.youtube.com/watch?v=KzcQzM8CgIc
Howtoof#DigitalMarkePng
• PersonalBranding–Evaluateyourpresenceontheinternet
• IntegrateSocialmediapresencetoimprovethe‘Pull’factor
• DMTechnique–GrowthHackingCrowdsourcing(TwiGer,Quora,FBetc)KeyResourcetoMaster–CONTENT
• ProfileandPage• PowerofNetwork• PowerofVisualizaPon• Opportunitytoshowcaseandpull
TwiGer
• PowerofMicroBlogging–refinementofthoughts• Follow‘anyone’• Nichemedium• CreateLists• Observe–useAnalyPcs
ImagineasaToolfor‘PlannedSerendipity’• Profile• YourUSP’s–experPseandPoV• Statusupdates• Comments• Posts
NotsodistantFuture…
• InternetofThings/Everything• Machinelearning• AugmentedReality• Starwars?
AsuggestedPath…
• ConnecttoDigital:Selfpacedcourses/MOOC’sontrends(Edx,Coursera,KhanAcademy)
• PeerandCommunitybasedlearning• Volunteerforspecialinterestgroups(Startups,HobbyClubs,OnlinecommuniPes)
• Shareyourlearning–togetdeeper
Happytoconnect
Email:[email protected]/[email protected]:@anisharavindGPlus:aravind.anishFacebook:www.facebook.com/anish.aravindLinkedin:anisharavindWhatsapp:+91-9995868883
References
• Internet-www• TEDxtalks• hGp://www.forbes.com/sites/williamarruda/2014/06/10/why-linkedin-is-the-only-personal-branding-resource-you-need/
