Social Media Basics for Small Businesses

hello!

Mikki Burcher MBurcher Consulting mikkiburcher@icloud.com 620.253.0343

how do I use social media?

conversations + relationships

starting the journey

types of social media 3

publish

share

network

pick a platform

know your limits

find your people

quality, not quantity

•  ]\

register

listen

strategize

create

what to post

be visual

recycle content

best practices: the fast five

don’t be a robot

1

fill your toolbox 2

editorial calendar

3

4

Aggregation Engagement Hard Promo

the 411 rule

plan for negativity

5

Mikki Burcher mikkiburcher@icloud.com 620.253.0343

You can find me on…