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Social Media for Events
The Abbi Agency
June 10, 2014
Introduction
Getting StartedPersonal Page Company Page
Creating Event Page
Getting Started
Example Posts
Example Posts
Example Posts
Hashtags
Contests
• Photo/Video Contests• Hashtag Galleries • Enter to Win • Caption Contests• Tug of War
Contests
Instagram Demographics
• Instagram is primarily mobile
• Over 90% of the 150 million people on Instagram are under the age of 35
• Instagram skews heavily toward women; 68% of its users are female
• 17% of all Internet users are on Instagram
Getting Started
Look & Feel Newsfeed Profile
Posting a photoStep #1 Step #2
Posting a photoStep #3 Step #4
Join us on June 16 for our farm to
table dinner with @girlfarrm!
Examples
Examples
How to find & follow people
Step #1: Step #2: Step #3:
Instagram Tips & Best Practices
• Setting up a profile
• How to post a photo/video
• Finding & following people
• Hashtagging
Twitter Demographics
• 31% of users are between the ages of 18-29
• 243 million active users
• The fastest growing demographic is the 55-64 year age bracket
• 46% of users report using it on a daily basis
• Primarily used for breaking news, conversations and interaction
Getting Started
Examples
Live Posting
Hands on!
• If you have any specific questions, this is
the time to ask!