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SoCal SGMP Presentation on 4/9/14 MaryEllen Gibson, Gary Ware and Elizabeth Glau, CMP Paid social, SEO and On-site social
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Southern California Chapter of the Society of Government Meeting Professionals (SGMP)
MaryEllen Gibson, Social Media Manager, Pala Casino Spa & Resort
Gary Ware, Director, Digital Experience, i.d.e.a
Elizabeth Glau, CMP, Account Manager, SocialPoint
4/9/2014
on Facebook & LinkedIn
MaryEllen Gibson
Social Media Manager
Pala Casino Spa & Resort
4/9/2014
Facebook Pages
4/9/2014
Targeting your Demographic by:
Age
Interest
Area
Sex
Education
Work
Politics
Life Events
Facebook Ads
4/9/2014
How Big is Your Audience?
4/9/2014
Creating an Ad
• Image• Headline of 25 characters or less• Text of 90 characters or less
4/9/2014
Ads on Facebook
News Feed Right Column Ads
Mobile4/9/2014
Promoted Posts
4/9/2014
Promoted Posts
4/9/2014
LinkedIn's user base now stands at more than 259 million people and counting, up 38 percent year-over-year.
A single status update reaches 20 percent of your followers
1 out of every three professionals on the planet are on LinkedIn
42% of users update their profile regularly
4/9/2014
Creating an Ad
4/9/2014
Who are you Targeting?
4/9/2014
Sample Costs
4/9/2014
www.linkedin.com/in/maryellengibson/
www.facebook.com/palacasino
Twitter @maryellengibson
MaryEllen Gibson
4/9/2014
Social SEO &
Avoiding Shiny Object
SyndromeGary Ware
Director, Digital Experience i.d.e.a
@garyware
People Companies
Whose Opinion Do You
Value More?
Old Way
New Way
Gary Ware | director of digital experience
i.d.e.a. | we move people, products and culture.
office 619.295.8232 x116
cell 619.717.2487
twitter @garyware
Confidential - Interactive Meeting Technology, LLC
Social Media Engagement
and the On-Site experience
Elizabeth Glau, CMP
Confidential - Interactive Meeting Technology, LLC
ATTENDEE GOALS
(A)participate in the moment
(B)capture the moment
(C)share the moment
Confidential - Interactive Meeting Technology, LLC
YOUR STRATEGY
Objectives- Expand Reach
- Engage and Excite Attendees
- Control Content Marketing
- Improve Sponsor Satisfaction
- Analyze Return on Investment
Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT
SOCIAL HUB
Create a Buzz
and home
base for
Social
engagement
at your event
Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT TWITTER TOWERS
Create a
visual impact
with your
attendees
Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT
DIGITAL MEDIA WALL
Visual
Anchor
encourages
participation
SOCIAL MEDIA AS DECOR
Project
Displays
onto any
surface
Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT PHOTO MARKETING
Attendees
can share
Photos on
or Email
Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT LEADERBOARDS
Stimulate
competition
SOCIALPOINT CONCIERGE
Provide
social
media and
mobile app
assistance
Confidential - Interactive Meeting Technology, LLC
Elizabeth Glau, CMPwww.ElizabethGlau.com
@ElizabethGlau, 614-286-4685
