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Social Media for Change (SM4C) trains and unites bloggers and social media activists to strengthen positive social change in Cameroon. This presentation was used in the workshop in Douala - Cameroon on 8 Nov 2014
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Social Media for Social Change Change, change agents and social media for Cameroon
Victor van Reijswoud - [email protected]
Outline
1. What is change?
2. The role of Social Media
3. Social media in Cameroon
4. Your own role
Soci
al c
hang
e
Change
1. Emergent changes
2. Transformative changes
3. Projectable changes
Emerging changes
They occur as our life unfolds every day. They are adaptive and irregular processes based on experiential learning, and occur as the result of the unexpected and/or non-planned changes that emerge from the dynamics called Life.
Transformative changes
Crisis and stagnation prepare the ground for change. This type of change is based on un-learning and liberating oneself from those mindsets, relations, identities, formal and non-formal institutions, etc. which hinder and delay the probability of enacting new realities that are more just and fair in economic, social and political terms.
Projectable changes
Changes based on complicated or simple problems that can be resolved by means of specific projects and actions planned from a linear logic.
1 2 3
Soci
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Cha
nge
The role of social media for change
1. First, social media played a central role in shaping political debates
2. Second, a spike in online conversations often preceded major events on the ground
3. Third, social media helped spread ideas and events across international borders easily
What different with social media?
Soci
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Cam
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Access to internet is crucial
Africa goes mobile
Where are we on Facebook?
562,480 FB users (Dec. 31, 2012)#101 in the ranking of all Facebook statistics by Country
We like LinkedIn!
Douala in Top
10 Twitter towns
in Africa
Research: http://www.portland-communications.com/publications/how-africa-tweets-2014/
Who are the influencers?
Blogs in Cameroon
➔ Hard to get a clear image➔ Limited number of active blogs that discuss
the situation in Cameroon ➔ French vs English ➔ Level of organisation improving
It’s not an easy route
Link and connect - you’re not alone
Engage and select the right tools
1. Social media participation
2. Low cost - high impact
3. Mobile solutions
4. Explore new online tools a. Online petitions
b. Participatory (crowd) mapping / sourcing
c. Etc
Make money
ROI - Return on Investment
Develop business models that provide bloggers and social media players a financial incentive to sustain their activities
Challenge 4 - keep going when needed
Have a strategy and have a plan
Be prepared to invest time and energy
What are we doing
A platform to host people that engage in social change - Support and educate- Together we’re stronger Where can you find us: - Web- FB- Twitter - etc
Next ….
Next training in Douala in NovDigital security training planned in December
Analysis of new tools
What else do YOU want?
Today
Improve your writing skills
Improve your visibility
Ask the experts!
