The average European internet user spends between 1.3 to 2 hours per day on social media, accounting 40% of their connected time.

Internet Users

6.9M5.2M

48%

SM Users

3.2MSM Mobile Users

SM penetration

35M followers

14M viewsMEO is the top YouTube b r a n d , a c c o u n t i n g Uploaded Video Views. (March 2015)

SourcesSocial Marketing Report, March 2015, Portugal, Socialbakers Social, Digital & Mobile in Europe in 2014, Simon Kemp, We Are Social Portugueses usam mais as redes sociais do que a média europeia, João Pedro Pereira, 6/11/2014, Publico

In 2014, 70% of Internet users were active on social media. Two years ago, only the 57% had access to social media.

36% used internet for voice or video calls.

On Twitter, Cristiano Ronaldo is the fastest-growing profile with the largest audience in Portugal. (March 2015)

In 2014, Europe boasts 300M active social media users.

Social media where users in Portugal have an account. Facebook counts 5.2 million active users.

Talk Social

Social Media in Portugal

Continente is the Top Facebook Brand and Rádio Comercial the Top Facebook Media. (March 2015)

30% of the total population use their mobile for social interaction. Also , 90% search for local information via their phone, 79% search for products and 21% have made a purchase.