Social Media Integration for Small Business

How small business owners can start integrating social media

By: Rey M. Baguio

Rey M. Baguio• Digital Marketing Consultant

• Founder of Bloggers Ng Pinas

What I do?

“Helping entrepreneurs and small business

owners make digital marketing work for their

business with practical strategies.”

Why should I bother?

Highly measurableMassive scaleDrives leads, business opportunities and salesExciting and funEver evolving

ReyMBaguio

Why should I bother?

Social media connects brands to people as people.

ReyMBaguio

Why should I bother?

Engaging and relevant contents boost search rankings.

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So how can my business start integrating social media?

(this doesn’t have to be complicated)

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What you need

Good strategy

Creativity

… and a little bit of luck.

ReyMBaguio

Developing a social media strategy

Understand what your business wants to get from it1

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Developing a social media strategy

Understand your audience

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Developing a social media strategy

Determine where to be

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Developing a social media strategy

Who’s going to do what?

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Developing a social media strategy

Establish a content plan

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Developing a social media strategy

Use the right tools

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Developing a social media strategy

Be human

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Developing a social media strategy

Engage appropriately

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Developing a social media strategy

Measure, Analyse & Adjust

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Developing a social media strategy

Have fun!10

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In a nutshell

Social media is effective in establishing and nurturing

relationships.

ReyMBaguio