Social Media Is Dead (or is it?)

Social Media Is DeadOr, Is It?

Ron Casalotti@roncasalottiJune 3, 2016

Social Media Is Dead

Says who?

2Social Media is Dead, Or Is It? Ron Casalotti Creative Commons License Non Commercial 4.0 International License

@roncasalotti#SMSsummit

Social Media is Dead, Or Is It? Ron Casalotti Creative Commons License Non Commercial 4.0 International License

Social Media Is Dead

But wait, havent we heard that before?

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In the beginning

Before there was Facebook there was MySpace

Before there was MySpace there was Friendster

But before them all there was

4@roncasalotti#SMSsummit


This Is how the Internet sounded to many of us



At one point in the early 2000s 25% of all Internet users started on AOL

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IMsBuddy ListsShout Outs

AOL is almost (but not quite) dead, but its features live on: 7

The reports of my death were an exaggeration Mark Twain



The Facebook Facebook

From its Harvard only startIt now has 1.55 Billion members

Coming in 161. Virtual Reality2. Instant Articles3. Facebook M4. Advertising Changes5. Organic Visibility6. Customer Service7. Greater Video Emphasis

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LinkedIn LinkedIn (focused)

From the the beginning LinkedIn was about networking (not jobs)


Launched May 5, 2003


Now, it is the de facto business professionals social network




LinkedIn Is NOT Dead12Social Media is Dead, Or Is It? Ron Casalotti Creative

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Started March 21, 2006310 Million monthly active members

Twttr Twitter

The First Official Public Tweet by Jack Dorsey, Twitter co-founder (along with EvWilliams and Biz Stone)




Key moment in Twitter history: 1/15/09

Twttr Twitter

The Miracle On The Hudson --Capt. Sully Sullivan lands plane in Hudson River

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12:33 PM, the first tweet about the plane in the Hudson is issued.

BUT, nobody remembers this one, because


Key moment in Twitter history: 1/15/09

Twttr Twitter

The Miracle On The Hudson --Capt. Sully Sullivan lands plane in Hudson River

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This tweet, sent 3 minutes later by a 23 year old on a commuter ferry, is the one that went viral. Why?

Because it had a picture


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The picture that went round the world, proving the value of imagery in social media.

Twttr Twitter

Key moment in Twitter history: 1/15/09And, in the process, marking the unofficial start of citizen journalism

Twttr Twitter

Other Key Moments In Twitter History

March 2007 --Twitters Coming Out Party at SxSW Nov 06 Aug 07 Twitter Users, Later Adaped by

Twitter, Birth @Replys, Hashtags, & Retweets Ashton Kutcher First to 1 MM Followers Apr 17, 09 June 2009 -- Iran cracked down on election news

coverage so demonstrators took to Twitter to get the word out, inspiring the phrase, "Twitter Revolution."

Jan 2010 -- Astronaut Timothy Creamer, on the ISS, sent first live tweet from space via @Astro_TJ.



Twttr Twitter

Whats next for Twitter in 2016?

Usernames will no longer count against 140 character limit when youre replying to a tweet

Photos, videos, polls, or GIFs will not count either You will be able to re-tweet/quote-tweet yourself When starting a tweet with @ your followers will

now see it too without the need for a period at the beginning of the tweet




Twttr Twitter

But, the biggest change for Twitter in 2016?

It no longer wants to be called a social network It wants to be called a news application This ties in with the Pew Institutes recent study

that disclosed 62% of U.S. adults get their news via social media

Not dead, but is molting its feathers



Flickr Is (sorta) Dead, Long Live Instagram

Flickr Instagram

Flickr was the place to store your photos online But, it fell victim to the mobile revolution

iPhones and other smartphones have replaced cameras for the average person

The Instagram app became, and still is, the social media photo app of choice 85 MM IG video and photos uploaded daily

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New networks look for traction



New networks look for traction


Google Spaces?


Social Media? Alive and Kicking

CEOs are more active



Social Media? Alive and Kicking

Social Media Usage Is Rising


1. Virtual reality comes to social media2. Social shopping takes off3. Facebook Live takes live streaming

mainstream4. The social media skills gap at work

widens5. Social media customer service gets a

lot better

5 Big Changes Coming to Social Media in 2016By Ryan Holmes 01/20/16 1:42pm



http://observer.com/author/ryan-holmes/

Perhaps the biggest change in social media is the accelerated evolution of networks into everything platforms.

Twitter isnt just for blasting out 140-character updates anymore: Its for one-on-one messaging, video-sharing, customer service and more.





Facebook isnt just about connecting with friends: Its now (or soon to be) a workplace productivity tool, a video sharing and streaming platform, a place to shop, etc.

Similar transformations can be seen across LinkedIn, Instagram, Pinterest and Snapchat, among other networks.





Social media has become less a discrete thing that people do than a natural component of everything they do.

And that trend shows no signs of slowing.





Social Media Alive and Kicking

The reports of my death were an exaggeration Social Media



{sound of AOL Goodbye}

Thank You!

Ron [email protected]

Connect with me on LinkedIn@roncasalotti on Twitter

All thoughts expressed here are my own or as attributed

Questions or Comments?


mailto:[email protected]

Social Media Is DeadSocial Media Is DeadSocial Media Is DeadIn the beginningThis Is how the Internet sounded to many of usAt one point in the early 2000s 25% of all Internet users started on AOLSlide Number 7Slide Number 8From its Harvard only startSlide Number 10Slide Number 11Slide Number 12Started March 21, 2006310 Million monthly active membersKey moment in Twitter history: 1/15/09Key moment in Twitter history: 1/15/09Key moment in Twitter history: 1/15/09Slide Number 17Slide Number 18Slide Number 19Flickr Is (sorta) Dead, Long Live InstagramSlide Number 21Slide Number 22Slide Number 23Slide Number 245 Big Changes Coming to Social Media in 2016ByRyan Holmes01/20/16 1:42pm5 Big Changes Coming to Social Media in 2016ByRyan Holmes01/20/16 1:42pm5 Big Changes Coming to Social Media in 2016ByRyan Holmes01/20/16 1:42pm5 Big Changes Coming to Social Media in 2016ByRyan Holmes01/20/16 1:42pmSlide Number 29Slide Number 30