Social Media Marketing Lab: Google+

Nadja’sSOCIALMEDIALAB: G+

Building a Brand, Generating Sales and Growing Your Business

Social Media Lab: G+ www.nadjabester.com

LETS SOCIALISE


MAJOR SOCIAL MEDIA ADOPTERS

There are many countries around the globe that are proactively adopting social media.

The reach is wider than ever!


SOCIAL MEDIA USAGE

Facebook is still the most widely used

social media platform…but

Google+ has been steadily trying to

compete and cash in on the market share!


SOCIAL BANDWIDTH

FACEBOOK

TWITTER

YOUTUBE

GOOGLE+

Facebook is still ahead of the pack in dominating the social media landscape…but services like YouTube and Twitter have not been far behind…with Google+ catching up!


ABOUT ME

Independent online digital marketing services specialist

Specialised in providing professional, intelligent and powerful campaigns that delivers results!

I keep track on the latest trends so that my clients can stay ahead of the game

MY SOLUTIONS

Finding prospects and customers

Brand Awareness

X

Problem:Connecting with Customers

Solution:Here it is

“PULL” (CUSTOMER) MARKETING!


POWERFUL COMMUNITIES

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Starbucks Pizza Hut McDonalds Dominos

WWW

Social Media sites have MORE

interactivity than web pages


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Visit Everyday FriendNetwork

Links Clicked

FOLLOWERS ARE HARDCORE USERS

Fans

Non- Fans

GET GOOGLE

PLUS+ED!


WHO IS USING GOOGLE+

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10

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2009

Google+ has 500 million members, Who are they ?

BillyWilson

1.1 M Followers

18-24Top Age Group

45.6%

January 10, 2013

AmandaBlain

2.4 M Followers

SingleRelationship

42.9%

LarryPage

4.8 M Followers

MaleGender

62.5%

RafinhaBastos

1.1 M Followers

Sao PaoloCity

4.2%

BritneySpears

5.5 M Followers

EnglishLenguage

52.8%

ThomasHawk

5.3 M Followers

CaliforniaState

15.4%

BritneySpears

5.5 M Followers

U.S.Country

33.4%

RahulRoy

276,964 M FollowersStudentOccupation

36.1%

Sen. BernieSanders

1.1 M FollowersU. of

ChicagoTop School

4.3%


WHY SHOULD YOU CARE?Indexed by Google

60% of Google users log in everyday to check one of their multiple Google offerings.

Google+ is like a magazine…so you can use it to curate content and draw people back1

+1 is very powerful Higher searchrankings!


GOOGLE+ SEGMENTATION

Google+ Circles allow you to SEGMENT your followers and target them with different

Content and promotions


DOMINATING GOOGLE+ STEP #1

Don’t sign up on Google+ as a business…instead, sign up as yourself (or someone who represents your company online).

People are more interested in other people… so it would make sense to talk like YOU than like a business.



Share other people’s links and tips!

Two articles every week!

Educate people on what you do…and what they could do better



Be Global

Position yourself to your target market –around the world!



Follow and be followed!

When connected, Google searches show preference toward content that has been created or curated by someone you follow


CADBURY’S SWEET GOOGLE+ SUCCESS

Cadbury wanted to engage with 20,000 followers aged 18-25

They used exclusive content, and connected with fans on Hangouts!

Result: 10,000 new Google+ followers every day! MASSIVE Increase in traffic!


YOUR CASE STUDYWork with me so we can

write your story here


GOOGLE+ SUMMARYGoogle+ is the second most used social media – especially for businesses!

Over 60% of people use one of Google’s services everyday!

Google is actively trying to consolidate its portfolio – and an active profile on G+ can give you an edge over your competitors.


SOCIAL MEDIA STRATEGYFocus on building a thriving community that not only buys what you sell, but also acts as an evangelist on social media!

Best way to do this is offer education, free goodies, get feedback and encourage interaction!

Social media can easily enhance your brand presence, so concentrate on using the right platform for you…in the right manner, of course!


* NEXT STEPS *#1 Create a Google+ User Profile and share content that would help followers of your business.

#2 Create unique content and share that to gain prospects.

#3 Once you have enough followers, conduct monthly and impromptu hangout sessions to improve interaction.

#4 Use circles to separate your followers into different umbrellas and deliver them content accordingly!


GOOGLE+ BRANDING STRATEGY

As part of this package, I will:

Consult with you for a personalised Google+ strategyDevelop a branded Google+ page and make sure it interlinks with your business locationTeach you the best way to conduct hangouts so that you can connect with your customers

Setup Cost

Then..

Monthly fee

LET’S GET RESULTS


CONTACT ME

facebook.com/nadja.bester

twitter.com/@nadjabester

www.nadjabester.com

THANK YOU