How To Be a Social Media Rock Star

Best Practices

www.SOCIALVENTION.com

Then

“Every biz owner CAN build their bottom line through social media

strategy.”~ Cindy Morrison

Today’s customer doesn’t buy what you SELL...

They buy who you ARE!

Why Social Media?

36% TRUST advertising, but...

81% TRUST referrals/recommendati

ons ~ Constant Contact

HOPE is *NOT* a strategy!

Biz Goals

Fan Base=

Distribution

Biz Goals 1.2.3.

Sales Funnel

Who’s YOUR Target?

80 / 20 Rule

Content is KING

Content Calendar~ Facebook Posts (1-2 a day)

~ 1-3 Social Media Contests (1 a quarter)

~ Twitter Updates (3-5 a day)

~ Pinterest (4 a week)

~ YouTube Videos (2-3 a week)

~ Blog (2-3 a week)

What To Post ~ Consistent with brand

~ Relevant NON-SALES content

~ Thought provoking questions

~ Visual

~ Cross promotions

~ Customer loyalty/appreciation

~ Strategically promoted posts

Facebook ~ Family Reunion

Twitter ~ Cocktail Party

LinkedIn ~ Board Room

Pinterest ~ Bulletin Board

Instagram ~ Viral Polaroid

YouTube ~ Bite-Size TV

Be where your customers are!

~ Most frequently checked website

~ 1 in 4 on Facebook (Pew Research)

~ 1.32 Billion Users (14% INCREASE!)

~ 4.6 Billion “likes” (67% INCREASE!)

STATS!

~ 5 New Profiles Created EVERY SECOND

~ 53% Female / 47% Male

~ Highest Traffic: Midweek 1pm-3pm (bit.ly)

~ Thurs & Friday: 18% Increased Engagement (bit.ly)

90% DON’T Come Back

Value! Value! Value!

Value #1Information

Value #2Monetary

Engagement

Branding & Tabs

It’s NOT LogoBook!

Socialvention Case Study

18 Day Contest – 1k “Likes”

$30 Promoted Post

Socialvention Strategy Paid & Organic

Targeted Ads

Chamber Case StudyHiring Event ~ $168

109 Attendees93 Qualified

Twitter ~ Cocktail Party

~ What are people saying about your brand

~ Check the competition

~ Find potential customers & collaborators

~ Connect with media

@UserName

@TVNewsGal vs @CindyWMorrison

#Topic

#SparkandHustle & #SOCIALVENTION

Search.Twitter.com

#HR

#PR

#SocialMedia

#Obama

#Socialvention

Strategically Stalking w/ Excellence

~ Collaborators~ Competitors~ Customers~ Mentors~ Media

Create #Buzz!

Create #Buzz!

Customer Service

Reach the Media

LinkedIn ~ Board Room

Company Profile

LinkedInAdd Contacts

LinkedIn Join Groups

Pinterest ~ Bulletin Board

80%Women

Pinterest Boards

Instagram300+ Million Monthly Users:

Teens & Millennials (18-34) ~ 34%

Online Adult Females ~ 20%

Online Adult Males ~ 15%

Branding

Be An Expert

Create Emotion

Get Attention

Make A Connection

~ 1 out of 2 on the Internet

~ 2nd Most Search Website after Google

~ 4 Billion Hours Watched EACH MONTH

“If YouTube were a country... It would be the THIRD LARGEST after China & India”

~ Solve a problem

~ FAQs

~ Employee milestones

~ Legacy

~ Charity causes

~ Customer desires

When to respond?~ Make amends

~ Review develops legs

~ Missing facts

~ Angry w/ you, not just life

~ Someone is offended for you

For more Social Media training and support, visit www.SOCIALVENTION.com.

Facebook.com/CindyWMorrison

Facebook.com/SocialVention

Twitter - @CindyWMorrison

Instagram - @CindyWMorrison

YouTube.com/CindyWMorrison