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October, 2015 Software Stars on Social Part 2: The Top 20 Software Brands on Facebook and YouTube

Software stars on social case study part 2

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Page 1: Software stars on social case study part 2

October, 2015

Software Stars on Social Part 2: The Top 20 Software Brands on Facebook and YouTube

Page 2: Software stars on social case study part 2

Introduction – Getting More From Facebook & YouTube

Page 3: Software stars on social case study part 2

Key Findings

Page 5: Software stars on social case study part 2

Post Kings: Cisco And VMware The Most Active

Page 6: Software stars on social case study part 2

Fan Power: HP, IBM & Cisco Have The Biggest Facebook Fanbases

Page 7: Software stars on social case study part 2

Cisco Lead On Facebook Engagement But BMC Most Impressive

Page 8: Software stars on social case study part 2

Stars Of The Show: The Most Liked & Most Shared

Page 9: Software stars on social case study part 2

What Works: Thought Leadership

Lead the Way

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What Works: Introducing Innovation

Forward Thinking

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What Works: Awards And Achievements

Time to Show Off

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What Doesn’t Work: Unclear Graphics

Be Clear

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General Stats: Getting To Grips With Video

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And…Action! Cisco Lead The Way For YouTube Usage

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Attention Grabbers: IBM Producing The Most Viewed Content

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Beyond How-To Videos

Experiment!

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Conclusion