Stop Wasting Money on Facebook Ads! - Digital Marketing First 2013

Stop Wasting Money on Facebook Ads!#DMF13 by @ransbottyn - The Other Agency

Friday 18 October 13

“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other Agency


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other Agency

Title TextTitle Text

Title TextTitle Text

I’m Cain Ransbottyn Selfish Arrogant Prick!Entrepreneur

PublisherSpeaker

Angel Investor

Social Media MarketeerSocial Guy

Network GuyProduct PlacerMarketing GuyRobin Hood

Cowboy & NerdRole ModelEvangelist

Pimp & Whore!


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyLet me google that for you!

Who Am I?

@ransbottyn on twitter?

The Social Guy!



Who Am I?

facebook.com/ransbottynfacebook.com/CainRansbottyn



Who Am I?

LinkedIn.com/in/ransbottyn

The Network Guy!



Who Am I?

ransbottyn.com

The Product Placer!



Who Am I?

I drove too fast in 2012?

The Marketing Guy!



Who Am I?

My “ZatteVrienden M5” in 2007?

The Cowboy!



Who Am I?

Running number one infotainment website in Belgium!

Founded Zattevrienden.be in 2005!



Who Am I?

Let’s blend a brand new iPhone 3G!

How did we get our attention?



Who Am I?

Clint.be was born!

Sold Zattevrienden.be to the ThinkMedia Group in 2009!



Who Am I?

Babes in a datacenter?

The Nerd!



Who Am I?

Pan-europe internet network company providingco-location services to high-traffic ranked websites!

RealROOT back in 1998!



Who Am I?

Body Hacker? Cain.be?

The Role Model!



Who Am I?

SlideShare.net/ransbottyn

The Evangelist!


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyMarketeer’s Favorite Button: “Boost Page”

Facebook Ads is a million business!


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyReal Traffic? Engagement?

Which KPI’s? Fans! Likes!


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyOptimize and improve FB-budgets!

Budget Cuts?


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyPTAT-ratio > 10% with CoA 6 cent/fan

Customer Case


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyFacebook wants you to buy Premium Ads

Higher CPM price but more qualified


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyThe Bullshit Story

Boost Page/Post?


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyAll about dicksizing!

Customers back on their own?


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other Agencybetter targeting, place of ads, groups, email-lists, audiences

Be Smart, use the Power Editor!


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyFacebook knows everything! Privacy is for losers!

How do we do it? Targeting!


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyOverlapping in lifestyle - economic situation / interest

Friends of friends are gold!


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other Agencynot shown on page, high customization, decent CTA

Hidden posts are the big traffic drivers!


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyGo advanced: target your future fans!

Boost a post?


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyOny one place where the action is: the newsfeed!

Placing of the ads?


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyBut that’s the wrong column!

Boost page traffic is in the right column!


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyCustom audiences with own emails & UID to target!

Save your audiences to recycle them!


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyYou define look & feel!

Manual Conversion Specifications?


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyFor all your social media needs!

The Other Agency?


“Stop Wasting Money On Facebook Ads!”Digital Marketing First 2013 - by @ransbottyn - The Other AgencyShoot!

Q&A?

@ransbottynfb.com/ransbottynfb.com/CainRansbottyninstagram.com/ransbottynlinkedin.com/in/ransbottyn

blog.ransbottyn.comabout.me/ransbottyn

storify.com/ransbottynslideshare.net/ransbottyn

foursquare.com/ransbottyn

[email protected]

I need the followers,so contact me!


mailto:[email protected]

mailto:[email protected]